We discuss past, present and future go-to-market tactics and trends. Hear from industry monsters Bobby Napiltonia (magic maker for companies like Salesforce, Twilio and Enlighted), Keith Newman, John Konye and other shaker-bakers on how to Get-the-Money!
AI Is Eating SaaS Alive: Why Founders Must Move Faster or Die
Bobby Napiltonia, Keith Newman, and John Konye discuss how AI transforms SaaS product development and market strategies, highlighting the rise of "No CTO" startups and the impact of OpenAI, in this interview episode.
29 May 2025
AI Is Devouring SaaS Alive
This episode analyzes how artificial intelligence transforms software as a service, impacting product development, marketing strategies, and the survival of companies in the industry.
19 May 2025
From Front Door to Closed Won | GTM Framework EP3
In this episode, we break down the end-to-end Go-to-Market playbook that every modern company needs to master. From your homepage (the digital front door) to message testing, attribution, and follow-up, we examine the precise processes that drive real pipeline growth and revenue. Whether you're launching a new product, scaling a startup, or fixing a leaky funnel, this conversation has what you need. 🔑 What we cover in this episode: Why every GTM starts with a strong point of view The websit...
4 May 2025
Fix Your Funnel: What’s Actually Breaking Your GTM | Get the Money #1
Our first recorded roundtable after six text-based newsletters. We decided to pivot towards a modern approach and record our discussions to share with you all. This is newsletter number seven, but Get the Money #1 Q1 is over. If your pipeline isn't delivering, you’ve got 60–90 days to fix it—or risk missing the year entirely. In this episode of Get The Money, we break down the full-funnel reality check: ✅ Bobby on pipeline urgency and event strategy ✅ Keith on crafting story-driven content t...
4 May 2025
Standing Out and Winning at Trade Shows | Get The Money #2
Trade shows are back — but most companies are still not optimized. In this episode of Get The Money, we break down how to turn chaotic, noisy events into high-leverage GTM opportunities — even if you don’t have a massive booth or budget. From hosting invite-only suites to wearing bright orange vests that stops VCs in their tracks, we share real tactics that helped us drive leads, create standout content, and close deals. You’ll here about: Why most startups waste money “showing up and throwin...
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