About Get the Right Butts in Seats w/ Chatoya Antwine
Welcome to Get the Right Butts in Seats, hosted by Chatoya Antwine, Event Marketer and Planner of A la carte Galore Agency.
Get the Right Butts in Seats is an event marketing podcast that helps service-based entrepreneurs plan, promote, and profit from live events.
If you’re overwhelmed with planning details, struggling with ticket sales, barely making a profit, and lack event marketing strategies to get the right butts in seats, this podcast is for you!
For more resources head over to alacartegalore.com.
The State of Events for Service-Based Entrepreneurs Pt.4
Welcome to The State of Events for Services-Based Entrepreneurs series, part 4.
On today's episode we will discuss the next 5 trends:
16. Pricing Changes and Levels Up
17. Increased Numbers of “Experts”
18. Data Privacy & Security Come to the Frontfront
19. Welcoming Welness
20. You are the Next Trend
The State of Events for Service-based Entrepreneurs e-guide is a global benchmark report on the key trends shaping the future of your business and your clients’ businesses.
If you haven't already, head over to alacartegalore.com (https://alacartegalore.com/) to download the E-guide, which includes 20 trends you need to know to succeed in 2021 and beyond. It also includes a worksheet of Top 3 Trends to Start Implementing for Your Next Event.
This is the perfect time for service entrepreneurs to leverage their current market. If you are an author, coach, lawyer, event/conference/summit host, podcast host, thought leader, or provide any type of service to your clients. This series is for you. Be sure to download the e-guide at alacartegalore.com (//alacartegalore.com), complete the worksheet, and email it back to me. I look forward to helping you with your next event.
7 Sept 2021
The State of Events for Service-Based Entrepreneurs Pt.3
Welcome to The State of Events for Services-Based Entrepreneurs series, part 3.
On today's episode we will discuss the next 5 trends:
11. Technology Takes Center Stage
12. Collaboration: Don’t Go At it Alone
13. Effective Event Marketing is More Important than Ever
14. Food Gets a Makeover
15. Bigger Incentives and Perks
The State of Events for Service-based Entrepreneurs e-guide is a global benchmark report on the key trends shaping the future of your business and your clients’ businesses.
If you haven't already, head over to alacartegalore.com (https://alacartegalore.com/) to download the E-guide, which includes 20 trends you need to know to succeed in 2021 and beyond. It also includes a worksheet of Top 3 Trends to Start Implementing for Your Next Event.
This is the perfect time for service entrepreneurs to leverage their current market. If you are an author, coach, lawyer, event/conference/summit host, podcast host, thought leader, or provide any type of service to your clients. This series is for you. Be sure to download the e-guide at alacartegalore.com, complete the worksheet, and email it back to me. I look forward to helping you with your next event.
7 Sept 2021
The State of Events for Serviced-Based Entrepreneurs Pt.2
Welcome to The State of Events for Services-Based Entrepreneurs series, part 2.
On today's episode we will discuss the next 5 trends:
6. Event Safety Protocols are Prioritized
7. Diversity & Inclusion are Key
8. Community is the New Commodity
9. New Rules for Engagement
10. All Zoomed out
The State of Events for Service-based Entrepreneurs e-guide is a global benchmark report on the key trends shaping the future of your business and your clients’ businesses.
If you haven't already, head over to alacartegalore.com (https://alacartegalore.com/) to download the E-guide, which includes 20 trends you need to know to succeed in 2021 and beyond. It also includes a worksheet of Top 3 Trends to Start Implementing for Your Next Event.
This is the perfect time for service entrepreneurs to leverage their current market. If you are an author, coach, lawyer, event/conference/summit host, podcast host, thought leader, or provide any type of service to your clients. This series is for you. Be sure to download the e-guide at alacartegalore.com (//alacartegalore.com), complete the worksheet, and email it back to me. I look forward to helping you with your next event.
7 Sept 2021
The State of Events for Service-Based Entrepreneurs Pt. 1
Welcome to The State of Events for Services-Based Entrepreneurs series.
A global benchmark report on the key trends shaping the future of your business and your clients’ businesses.
If you haven't already, head over to alacartegalore.com (//alacartegalore.com) to download the E-guide, which includes 20 trends you need to know to succeed in 2021 and beyond. It also includes a worksheet of Top 3 Trends to Start Implementing for Your Next Event.
On today's episode we will discuss the first 5 trends:
1. Hybrid Events will Increase in Popularity
2. Virtual Events are Here to Stay
3. Micro-experiences Wrap Big Impact in a Small Package
4. Events Head Outside
5. Retreats and Destination Events Scale Down
The State of Events for Service-based Entrepreneurs e-guide is a global benchmark report on the key trends shaping the future of your business and your clients’ businesses.
If you haven't already, head over to alacartegalore.com (https://alacartegalore.com/) to download the E-guide, which includes 20 trends you need to know to succeed in 2021 and beyond. It also includes a worksheet of Top 3 Trends to Start Implementing for Your Next Event.
This is the perfect time for service entrepreneurs to leverage their current market. If you are an author, coach, lawyer, event/conference/summit host, podcast host, thought leader, or provide any type of service to your clients. This series is for you. Be sure to download the e-guide at alacartegalore.com, complete the worksheet, and email it back to me. I look forward to helping you with your next event.
29 Jul 2019
How Events Can Increase Your Credibility
When hosting events, many entrepreneurs struggle to increase their credibility in their industry. This goal can be achieved through three steps. First, position yourself as an expert of your industry or the topic of your event. Second, by ensuring your events are high quality, your attendees will spread the word about you and your events, leading to referrals and new clients. Third, partnering with media outlets and influencers exponentially increases both your credibility and visibility, because you will be able to gain the trust of your partner's audience. Lastly, increasing your credibility allows you to charge more for your events, products, and services.
22 Jul 2019
5 Reasons Why You Struggle To Sell Tickets For Your Event
In this episode, Chatoya gives solutions to five common problems people encounter when getting others interested in attending their event. The first solution is to create a unique event that is focused on a topic that can be executed successfully, rather than looking to other events for inspiration. The second solution is to make an event specific, rather than trying to fit several unrelated topics into a single event. Thirdly, it is crucial to know who an events audience is, and be able to effectively target that group. Fourth, building loyalty with the targeted audience causes people to consistently return to events, and be able to rely on the pricing and quality. The fifth solution is to develop and strengthen a marketing plan.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
15 Jul 2019
3 Important Steps to Creating an Event Marketing Plan
In this episode, Chatoya explains three key steps to use when creating a marketing plan for your event. First, it is important to use time effectively and efficiently when planning an event, as well as making sure to set aside enough time for planning to avoid being rushed. Second, think of strategies to utilize in your marketing plan. This can include email marketing, hosting free events, and creating content on social media that will build a following for your event. Third, develop a detailed plan that includes an objective and the goals and strategies that will be used to reach it.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
8 Jul 2019
Why You Need an Event Profit Plan and How to Create One
Profit plans are an essential part of financially benefitting from an event. In this episode, Chatoya explains each step involved in creating, executing, and tracking a profit plan. First, one must set revenue goals and plan ways in which they will be fulfilled. After these goals are created, a profit plan can be structured around them and carefully tracked to ensure a business financially prospers during an event.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
1 Jul 2019
How to Choose a Premium Event that Will Grow Your Business
Making decisions about planning your event begin with determining the pricing, value, and topic or theme of the event. This episode explains these three key categories and how to use them to choose an event that will bring success to your business.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
24 Jun 2019
5 Key Online Tools
Building a website that is easy to navigate, setting up an online event marketing platform, developing an email marketing tool as well as an online payment tool, and using social media, livestreams and video are 5 key online tools that help a business to host a successful event. In this episode, Chatoya will discuss strategies to leverage each of these necessary tools properly.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
17 Jun 2019
3 Strategies For Service Based Businesses To Increase Profits Through Events
In this episode, Chatoya explains three key strategies that service based businesses should implement when hosting an event. The first strategy is to develop a profit plan, which helps an event to become economically successful. This can be achieved through the use of budgets and setting revenue goals. The second strategy is to create a marketing plan to spread the word about one's event, so it can reach out to its intended audience easily and effectively. The third strategy is to leverage the community and assets that a business has already established, an action that is often overlooked but highly beneficial.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
12 Jun 2019
#1 Reason Events Aren't Working For You
Hosting successful events can often be difficult, time-consuming, and exhausting. In this episode, Chatoya gives valuable advice on how to overcome the many obstacles that occur when coordinating and executing and event, making for an efficient process and a rewarding end result.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
30 Mar 2019
How to Gain Clients Hosting Free Events
Events are a very integral part of entrepreneurship. In this episode of the Butts in Seats podcast we’ll discuss how to leverage free events to grow your audience and make money, even though you’re not charging for tickets.
Events are essential for you to be able to earn higher profits and increase your credibility.
Most entrepreneurs have no event marketing plans.
Biggest Free Event Mistakes
-Not keeping attendees emails.
-Hosting events with no purpose.
-Charging fee for your FIRST event.
Benefits of Hosting Free Events:
-Gain Clients
-Build credibility
-Grows email list/community
Create an event that doesn’t exist in your area already. Figure out what works for you and what your niche is.
Send a survey out to your LOCAL area-these are the majority of the people who will come to your event. Stay in touch with your audience.
Interactivity is a huge part of what makes events successful. Incorporate icebreakers and other activities to hold your audience’s attention.
Create free events around paid products and services you offer.
Pitch your services at the end of the event.
Learn more at https://www.alacartegalore.com/ (https://www.alacartegalore.com/)
25 Mar 2019
Ditch the Fluff!
In this episode we’ll discuss ditching the fluff and making sure you are providing purposeful content at your events. If someone can google the information you are giving at your event, you need to re-examine the value you are giving and the subjects you are focusing on.
We’ll discuss:
-How to organize and price your first event
-How to make money from free events
-How to be purposeful with your events and make money off of them
-How to put on events that your audience actually needs by researching through surveys and social media
Event Marketing Strategies
-Social Media
-Event Calendars
-Testimonials (Video and Survey)
-News Stations
-Affiliate Marketing
-Paid advertising
-Eventbrite
-Landing Page/Website
What is event marketing?
Event marketing is creating a promotional strategy to get people to buy tickets and fill seats at an event.
This starts with finding your audience’s pain points/struggle points are and finding content that answers those questions.
When being purposeful with your content, don’t be afraid to give away some of your secrets. Part of building trust with your audience is showing some vulnerability.
Make sure you give your audience at least 3 pieces of information that are valuable to them that make them build trust and loyalty to you.
25 Mar 2019
5 Types of Events to Grow Your Business
In this episode we will discuss the myths and facts when it comes to the different types of events you can use to grow your business.
Myth 1: You can only make money from events if you have a large following
Myth 2: It’s hard to make profits from events
Myth 3: Event planners are too expensive
Fact 1: Events are very important to entrepreneurship and businesses. Events can help you scale your business
Fact 2: Events can help your business reach higher profits
Fact 3: Events help you increase your credibility, visibility, and establish yourself as an expert in your industry
Fact 4: Events allow you to have hands-on experiences with your clients that you couldn’t have otherwise
5 Types of events to grow your business:
Launch Party
Meet-Ups, Networking Events, Happy Hours (Free events)
Mini-Workshops
Online events:Webinars or Three-Part Trainings or Social Media Q&A
Live events: Summits, Conferences, Workshops, podcasts, VIP Days, Masterminds, Retreats
Tips for the Planning Process:
-Let your audience help you choose your event topics-send a survey out
-Brainstorm your value proposition and be specific
-Understand your target event size and plan appropriately
-Figure out how much you want to make Revenue-Expenses=Profit
-Figure out of you need to hire an event planner
19 Mar 2019
How to Scale Your Business With Premium Events
In this episode we will discuss how to determine and begin planning a premium event for your business in 2018 that will increase your profits and business reach. We’ll also discuss finding sponsors, affiliates, and event marketing for your event.
Start by picking 3 areas you are experienced in and could teach others about.
Then find out which of your products and services are selling the most.
Figure out your target audience and ask them where they are struggling in your business.
Ask your target audience the most they would spend on a premium event.
Premium events are going to be the highest-price events you offer.
Questions to ask yourself:
How are you going to provide value to your audience?
What is your purpose for hosting the event?
There are typically 3 types of entrepreneurs when it comes to hosting and planning events:
Never planned an event before
You’ve hosted events and barely made profits-aren’t making any money
Hosted events and done pretty well but could be hosting more premium, higher margin events
Myths:
I can’t host events because I can’t afford an event planner
I need a big following to sell out an event
Facts:
Events are a huge part of entrepreneurship
Events are essential to making higher profits
Events help you to increase your credibility and be seen as a subject matter expert
Event planning doesn’t have to be difficult
Events are overlooked by entrepreneurs who are overwhelmed by the number of DIY options
Reach and audience
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