Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold! <br/><br/><a href="https://claudinewolk.substack.com?utm_medium=podcast">claudinewolk.substack.com</a>
Get Your Book Seen and Sold
Claim This Podcastby book promotion how-to | expert interviews author success stories
5.0(3 reviews)
116 episodes
Updated Daily
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Podcast Overview
Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold! <br/><br/><a href="https://claudinewolk.substack.com?utm_medium=podcast">claudinewolk.substack.com</a>
Language
🇺🇲
Publishing Since
3/28/2022
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Recent Episodes
March 31, 2026
How Meg Oolders Took Her Instagram to the Next Level with Reels
<p>If Instagram has ever made you feel like you’re shouting into the void, you’re not alone.</p><p>Before her debut YA novel, <a target="_blank" href="https://amzn.to/4uSQa5G">See Dot Smile</a>, hits shelves (this October), Meg Oolders was already asking the question most authors avoid: How can I reach my book buyers?</p><p>What changed next wasn’t luck—it was clarity.</p><p>And it completely reshaped how she shows up online.</p><p>In this podcast episode, I ask Meg about the process of bringing <a target="_blank" href="https://amzn.to/4uSQa5G">See Dot Smile</a> to publication, including its brand new cover, editing issues, as well as her whole-hearted, reel-creating deep dive into Instagram. Her heart-felt endeavor to learn the tech behind Instagram reels will resonate. Her reels are truly entertaining. Social media magic occurs when an author’s skills combine with her genuine interests on social media. </p><p>In the podcast you will hear about:</p><p><a target="_blank" href="https://empresseditions.io/">Empress Editions publishers </a></p><p><a target="_blank" href="https://www.wattpad.com/">WattPad</a> </p><p><a target="_blank" href="https://podcasts.apple.com/us/podcast/talk-fiction/id1734332207">Talk Fiction Podcast </a></p><p><a target="_blank" href="https://www.megoolders.com/talk-fiction">Meg Oolder’s Website </a></p><p><a target="_blank" href="https://www.instagram.com/megoolders/">Meg’s Instagram</a> @MegOolders</p><p><a target="_blank" href="https://nicolawashington.substack.com/?utm_source=%2Fsearch%2FToo%2520much%2520social&utm_medium=reader2&utm_campaign=reader2">Too Much Social</a> Substack by Nicola Washington</p><p>“Meg’s journey isn’t finished—it’s unfolding.When her book launches this October, we’ll check back in to see what’s working, what changed, and what every author can learn from what comes next.”</p><p>If you’re an author trying to figure out how to actually reach your readers—not just post and hope—this episode will give you a clearer path forward.</p><p>And if you’ve been stuck in the “this isn’t working” phase on Instagram, Meg’s shift might be the one that unlocks it for you.</p><p>____________________________________________________________________________</p><p>👉 Subscribe for more conversations with authors who are building their platforms in real time—and sharing what’s actually working (and what’s not).</p><p>Upgrade your subscription to access my <a target="_blank" href="https://claudinewolk.substack.com/publish/post/191195752?back=%2Fpublish%2Fposts%2Fpublished"><strong>Author Book Marketing Starter Kit</strong></a>—where I break down strategies like the ones you just read into clear, usable steps you can apply to your own book.</p><p>✔ Translate expert advice into a real plan✔ Use templates to implement faster✔ Build your own repeatable promotion system✔ Stop consuming—and start executing</p><p>👇 Get started here:</p><p><strong>Know a writer who needs this?</strong>Share this post and help them take the next step toward getting their book seen.</p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://claudinewolk.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">claudinewolk.substack.com/subscribe</a>
March 5, 2026
Julie Vick Built the Ultimate “Where to Submit” Guide—And Authors Should Be Using It
<p><strong>I invite your to press play to hear how Julie Vick built her publication guide and how writing articles for other outlets can introduce your work (and your book) to entirely new readers. ~Claudine</strong></p><p>Humor writer Julie Vick joins the podcast to share her detailed “guide to publications” to pitch essays, articles, and stories. The interview includes details on how authors can use them to reach new book readers. You can find Julie’s writing at her substack titled, <a target="_blank" href="https://julievick.substack.com/">Humor Me</a>. Her <a target="_blank" href="https://julievick.substack.com/p/pitching-guide-for-over-40-publications">pitching guide</a> is a fabulous tool for authors to get started. If you <a target="_blank" href="https://julievick.substack.com/p/pitching-guide-for-over-40-publications">sign up for her substack as a paid subscriber</a>, you will have access to this fabulous tool.</p><p><a target="_blank" href="https://claudinewolk.substack.com/p/authors-how-to-use-booktok-to-promote">In my first interview with Julie we talked about TikTok as a book promotion tool</a>. I mentioned that I would be taking advantage of Julie’s publication pitching guide. I downloaded the pitching guide few months ago and I am loving it. </p><p>I pride myself on providing reasonably priced resources to help you promote your book - Julie’s guide is one of those resources. Have a listen to the interview for more tips on pitching and a learn about a second tool that Julie provides to paid subscribers - examples of pitches that landed.</p><p>Julie is an author as well as a freelance writer. You can buy her book, <a target="_blank" href="https://www.amazon.com/Babies-Dont-Make-Small-Should/dp/1682686558/ref=tmm_hrd_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.hByD0BTCyo1Zky1TQ_nwUayydekjp15SATzdD1aa-v2zqumhtb62ThSMFTGX0E_Ig90fySEJqlPnKsa64I3Xd2TmOlsNwNfHsLxDKNoxfW5leKf91EogYAneXoNONcxvGgHYIFQN12p4V9CA38iLmg.Jy4PVaTpcvPrAHskibhylRQYmnnYNc1S9-lPo3G9MpI&qid=1744201857&sr=8-1"><strong>Babies Don’t Make Small Talk (So Why Should I?</strong></a><strong>,</strong> at the link.</p><p><strong>Links mentioned in the podcast:</strong></p><p>Julie’s previous podcast hit:<strong> </strong><a target="_blank" href="https://claudinewolk.substack.com/p/authors-how-to-use-booktok-to-promote"><strong>Get Your Book Seen And Sold: TikTok for book promotion </strong></a></p><p><a target="_blank" href="http://whopayswriters.com/#/results">WhoPaysWriters.com</a></p><p><a target="_blank" href="https://julievick.com/">Julie’s Website</a> </p><p><a target="_blank" href="https://julievick.substack.com/">Julie’s Substack</a></p><p>Julie’s Book: <a target="_blank" href="https://amzn.to/4b17mNb"><strong>Babies Don’t Make Small Talk (So Why Should I?) </strong></a></p><p>Julie’s Substack Post:<a target="_blank" href="https://julievick.substack.com/p/booktok-you-dont-stop?utm_source=publication-search"> BookTok You Don’t Stop</a></p><p><strong>Claudine stuff:</strong></p><p>Thank you for listening to this podcast. Please share it because it helps to spread the word to other authors. Each author’s story is motivation to keep writing!</p><p><strong>Upgrade Your Subscription</strong> to this newsletter to receive access to more <strong>Tangible Resources </strong>to manage your book promotion (see below for examples)! I add more resources every year.</p><p><strong>Three Subscription Choices:</strong></p><p>* <strong>Monthly subscriber </strong>- You have access to (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) for just $7.50/mth.</p><p>* <strong>Yearly subscriber</strong> - You have access to (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) $40/yr.</p><p>* <strong>Get Your Book Fan Subscriber</strong> - (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) <strong>PLUS: </strong>you get a paperback copy of our award-winning <a target="_blank" href="https://amzn.to/4p1u5Ox"><strong>Get Your Book Seen and Sold</strong></a> AND access to all of the above for $50/yr. (ps. the paper costs $14.99 so you are making out big-time!)</p><p>If you know a writer or an aspiring writer, please share posts with them to help with their dreams of getting successfully published.</p><p></p><p></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://claudinewolk.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">claudinewolk.substack.com/subscribe</a>
February 26, 2026
Finish It. Launch It. Promote It. (And How One Author Did Exactly That)
<p>In this podcast episode, I hijack an interview. Sharon Wegner of <a target="_blank" href="https://pennwriters.org/content.aspx?page_id=4091&club_id=522048&item_id=2891766">Penn Writers </a>interviewed <a target="_blank" href="https://www.katebrenton.com/">Kate Brenton</a> and me for an upcoming course that we teach titled, <a target="_blank" href="https://pennwriters.org/content.aspx?page_id=4091&club_id=522048&item_id=2891766"><strong>Sit & Write:Begin</strong></a>. Sharon was a student in the last iteration of the class that we taught in October. At that time, she already had a book publishing contract. She wanted to learn about book marketing to help promote her upcoming book. </p><p>Since then her book, <a target="_blank" href="https://amzn.to/4qZhpsd">Gene-</a>ius has indeed published, is <a target="_blank" href="https://amzn.to/4qZhpsd">available on Amazon for sale</a>, and won an honorable mention from the <a target="_blank" href="https://www.southerncaliforniabookfestival.com/">Southern California Book Festival</a>!</p><p>In the podcast episode, Sharon shares how our teachings inspired successful book marketing for her book including the fact that her “elevator pitch” (an exercise we do in the four week zoom class) is highlighted on her bookmarks. </p><p>Kate and I answer Sharon’s questions about the <a target="_blank" href="https://pennwriters.org/content.aspx?page_id=4091&club_id=522048&item_id=2891766"><strong>Sit & Write: Begin</strong></a> class which is now open for sign-ups and starts Wed night, March 4th from 7:00 pm to 8:00 pm EST for four weeks: March 4th, March 11, March 18 and March 25. More information and registration can be found at the <a target="_blank" href="https://pennwriters.org/content.aspx?page_id=4091&club_id=522048&item_id=2891766">Penn Writer’s course page at the link</a>. The cost is $100 non-member, $95 member, an absolute steal. </p><p>We then ask Sharon all about the release of her new medical thriller, <a target="_blank" href="https://amzn.to/4qZhpsd"><strong>Gene-uis</strong></a>, how it came to be, how the class gave her the confidence to promote it and what she is up to next. Sharon is an inspiration to all aspiring authors and Kate and I hope to share what we know to help YOU have a great success story, too!</p><p>Links Mentioned in the Podcast and More…</p><p>Penn Writer’s course page for <a target="_blank" href="https://pennwriters.org/content.aspx?page_id=4091&club_id=522048&item_id=2891766"><strong>Sit & Write: Begin</strong></a></p><p><a target="_blank" href="https://amzn.to/4ckw3GV">Gene-ius</a> by Sharon Wegner, on sale to day at Amazon</p><p><a target="_blank" href="https://www.southerncaliforniabookfestival.com/">The Southern California Book Festival</a></p><p><a target="_blank" href="https://www.katebrenton.com/">Kate Brenton’s website with additional course offerings for writers</a></p><p><strong>Claudine stuff:</strong></p><p>Thank you for listening to this podcast. Please share it because it helps to spread the word to other authors. Each author’s story is motivation to keep writing!</p><p><strong>Upgrade Your Subscription</strong> to this newsletter to receive access to <strong>Tangible Resources </strong>to manage your book promotion (see below for examples)! I add more resources every year.</p><p><strong>Three Subscription Choices:</strong></p><p>* <strong>Monthly subscriber </strong>- You have access to (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) for just $5/mth.</p><p>* <strong>Yearly subscriber</strong> - You have access to (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) at a discounted price $4.08/mth or $49/yr.</p><p>* <strong>Founding Subscriber</strong> - (<a target="_blank" href="https://claudinewolk.substack.com/p/for-paid-subscribers-only?r=157icp">book marketing plan</a>, <a target="_blank" href="https://claudinewolk.substack.com/publish/post/167831185?back=%2Fpublish%2Fposts%2Fpublished">book marketing map,</a> <a target="_blank" href="https://claudinewolk.substack.com/publish/post/172808859?back=%2Fpublish%2Fposts%2Fdetail%2F172808859">book marketing folder system</a>) <strong>PLUS: </strong>you get a paperback copy of our award-winning <a target="_blank" href="https://amzn.to/4p1u5Ox"><strong>Get Your Book Seen and Sold</strong></a> AND access to all of the above for $55/yr. (ps. the paper costs $14.99 so you are making out big-time!)</p><p>If you know a writer or an aspiring writer, please share posts with them to help with their dreams of getting successfully published.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://claudinewolk.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2">claudinewolk.substack.com/subscribe</a>
116 total episodes available
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