Michelle Carvill, author and strategic marketer interviews leaders and founders around how they are embracing and engaging with digital and social media technologies to connect and communicate and lead in this increasingly hyper-connected digital age.
Get Social Connected Leader Podcast, Jack Parsons, CEO of The Youth group
In this episode of the Get Social Connected Leader Podcast, I'm delighted to interview Jack Parsons. Jack is an award-winning young entrepreneur, public speaker and subject expert on youth, publicly known as the UK's Chief Youth Officer. Jack's been honoured with a number of awards over the years, including Young Digital Leader of the Year, The 100 Faces of a Vibrant Economy, Most Connected Young Entrepreneur, 50 Top Kindest Leaders, and Top 10 Young UK Entrepreneurs to Watch. Jack is currently the CEO of The Youth Group, which is building the world's largest, most connected marketplace and community for young people, with the sole aim to help improve the odds for those young people across the commonwealth to achieve their full potential in work. So Jack Parsons, it's great to have you here on the Connected Leader Podcast.
5 Oct 2020
Get Social Connected Leader Podcast, Rob Baker Founder and Director of Tailored Thinking
In this episode of the Get Social Connected Leader Podcast, I'm delighted to interview Robert Baker. Rob is the founder and director of Tailored Thinking an evidence-based positive psychology, well-being, and HR consultancy. Prior to this, he has held a number of senior HR leadership roles at the University of Melbourne and University of Sheffield, as well as consultancy positions at RBT Connect and PWC. Rob's work, ideas, and research on how people can personalize work and bring their whole and best selves to the workplace has been presented at academic and professional conferences around the world. Rob is the author of Personalization at Work, published this year, 2020, with Kogan Page.
28 Sept 2020
Get Social Connected Leader podcast with Simon Kingsnorth, Author of Digital Marketing Strategy and Founder of Simon Kingsnorth Ltd
In this episode of the Get Social Connected Leader Podcast, I'm delighted to interview Simon Kingsnorth. Simon is a digital marketing expert with 20 years experience across all areas of digital and most offline channels too. He is the author of the international bestseller, Digital Marketing Strategy, now in its second edition. He's also a strategy expert and experienced consultant who has helped many leading brands develop and implement winning strategies across digital transformation, growth, branding, proposition development, campaign management, marketing, communications, loyalty, and much more.
Inside a recent episode
Get Social - The Connected Leader Podcast - Polly Barnfield OBE, Founder and CEO, Maybe
Published 28 Nov 2019 · Transcript excerpt
[…] No. So should we deliver that? If that makes any sense? Yes, it does. It does. It makes perfect sense. And it's, you know, the consumer is in control, isn't it? And I read a recent one recently coming out, you know, social media is the most influential resource that we turn to when for purchasing decisions. So we're more influenced by what's going on with social media than any other, any other media. And that looked at direct mail, it looked at press, looked at trade press, it looked at websites, it looked at comparison sites. And it was in social media is the most influential resource for the customer, yet it's not necessarily the most influential platform, shall we say, for the retailer. […]
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