Podcast thumbnail for Getting Granular

Getting Granular

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by Granular

4.3(11 reviews)
60 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

Language

🇺🇲

Publishing Since

4/2/2019

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Recent Episodes

Episode thumbnail for PPC Origins - Chris Geracie

July 9, 2026

PPC Origins - Chris Geracie

In Episode 48 of Getting Granular, host Chris Cesar sits down with Senior Paid Media Manager Chris Gerasi to explore his journey from Dallas to Milwaukee, from career changes to paid media, and the lessons he's learned along the way. Chris shares how an unexpected internship during the height of COVID launched his PPC career, why collaboration and transparency are at the heart of successful client relationships, and how marketers can embrace AI without losing the human insight that drives great campaigns. He also leaves listeners with one memorable piece of advice from his first mentor: "Go listen to jazz."

Episode thumbnail for The Click Brief Podcast: May 2026

June 16, 2026

The Click Brief Podcast: May 2026

Jeremy Packee and Emily Anderson unpack the biggest month in digital advertising this year, with a deep dive into the major announcements from Google Marketing Live 2026. They break down Google's push toward AI-powered search, agentic commerce, conversational shopping experiences, and predictive measurement, including updates to AI Mode, AI Max, Demand Gen, Merchant Center, and new lead generation tools. The episode also explores Universal Cart, AI-powered creative workflows, evolving attribution models, and Google's growing reliance on first-party data and modeled conversions. Throughout the discussion, Jeremy and Emily separate the hype from the practical takeaways, highlighting what advertisers should test now, what remains experimental, and how marketers can prepare for a future where AI plays a larger role across search, shopping, creative, and measurement. Follow The Click Brief for fast, no-fluff performance marketing updates every month.

Episode thumbnail for The Click Brief Podcast: April 2026

June 10, 2026

The Click Brief Podcast: April 2026

Jeremy Packee and Emily Anderson break down April’s biggest digital advertising updates, including Google officially replacing Dynamic Search Ads with AI Max and expanding AI Max into Standard Shopping campaigns. They also cover Microsoft launching its own version of AI Max for Search, Google introducing AI-powered qualified call lead tracking, and OpenAI rolling out self-serve ChatGPT ads with CPC bidding. The episode dives into how conversational search, visual search behavior, and AI-generated creative are reshaping paid media strategy, along with Meta’s new AI connectors for campaign management and analysis. As automation accelerates across every major platform, Jeremy and Emily explore where advertisers should embrace these tools and where they should proceed with caution. Follow The Click Brief for fast, no-fluff performance marketing updates every month.

60 total episodes available

Recent guests on Getting Granular

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Kelsea Smart

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Frequently asked questions

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What is Getting Granular?

Welcome to Getting Granular; the podcast where digital marketing experts from the agency Granular talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the industry. Based in Milwaukee, and laser-focused on PPC.

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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