Getting to Market

About Getting to Market

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

Publisher

Cody Bernard

Category

business

Language

en

Explicit

No

First episode

22 Sept 2020

Latest episode

25 Feb 2021

Latest episodes

14 episodes in the feed.

1. 

   25 Feb 2021

   Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

   In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.

2. 

   15 Jan 2021

   Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

   In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.

3. 

   8 Jan 2021

   Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

   In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.

4. 

   23 Dec 2020

   Episode #11: Matthew Kobach, Director of Marketing at Fast

   In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.

5. 

   17 Dec 2020

   Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

   In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.

6. 

   11 Dec 2020

   Episode #9: Priyanka Srinivasan, Head of GTM at Gainsight

   In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.

7. 

   3 Dec 2020

   Episode #8: David Tibbitts, Product Marketing Manager at Notion

   In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.

8. 

   19 Nov 2020

   Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

   In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).

9. 

   12 Nov 2020

   Episode #6: Shikha Kaiwar, Product Marketing at Slack

   In this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers.

10. 

    22 Oct 2020

    Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk

    In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.

11. 

    15 Oct 2020

    Episode #4: Tom Bennett, Senior Manager of Product Marketing at Bullhorn

    In this episode Tom and I go deep on an unsung hero in any company's launch process, the monthly (recurring) product release.

12. 

    8 Oct 2020

    Episode #3: Stephen Farnsworth, Product Marketing Lead at Outreach

    In this episode, Stephen and I go deep on launch events, tight timelines, and why a good work back plan will help you crush launch day.

13. 

    30 Sept 2020

    Episode #2: Dan Murphy, Director of Marketing at Privy

    In this episode, Dan and I go deep on internal marketing, product naming mistakes, and enablement methods. Oh, and that no matter what, something will go wrong.

14. 

    22 Sept 2020

    Episode #1: Chris Orlob, Director of Sales at Gong

    In this episode, Chris and I go deep on one of Gong's best product launches to date -- Deal Intelligence. We cover everything from his role in product marketing, to identifying pain, to test selling, and more.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

28 ratings

Spotify

3.7 / 5

3 ratings

Contact Getting to Market

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.