Welcome to GetWyse: The Digital Marketing Podcast, the ultimate resource for businesses looking to thrive in the digital age. Brought to you by the experts at TechWyse, Canada’s leading digital marketing agency, this podcast delivers actionable insights, strategies, and trends to elevate your online presence.
From SEO and PPC to social media marketing and website optimization, we cover it all with industry leaders, real-world examples, and proven techniques. Whether you’re a seasoned marketer or just starting out, GetWyse offers the knowledge you need to stay ahead in the ever-changing digital landscape.
Tune in to GetWyse and transform the way you think about digital marketing!
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How AI Is Transforming Careers & Digital Marketing
Raghuram Sitarram, Sr. Director Operations & Delivery of TechWyse, examines AI's transformative impact on careers, digital marketing, and business operations, highlighting efficiency gains and team empowerment in an interview with Kellie Anderson and Christopher Smith.
2 Apr 2025
How to Build a High-Performing Digital Marketing Team
How to Build a High-Performing Digital Marketing Team | GetWyse Podcast
In Episode 3 of the GetWyse Podcast, hosts Kellie Anderson and Chris Smith sit down with Robert Rego, Director of Strategy & Growth at TechWyse Internet Marketing, to explore his 13-year journey from being cashier at Harvey’s to scoring internships at Universal Music Canada and ultimately thriving in the world of digital marketing. We dive deep into the ever-changing landscape of SEO, content marketing, and social media strategy, discussing how self-taught skills and meaningful internships have reshaped digital careers. Robert reveals top marketing leadership tips, how to hire for soft skills, and why collaboration and autonomy are key for team success. If you're into entrepreneurial mindset development, data-driven marketing, and creating a holistic user-focused digital strategy, this episode is packed with insights you won’t want to miss. Tune in for actionable takeaways on succeeding in today’s fast-paced online marketing world!
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6 Mar 2025
The Evolution of SEO: From Basics to the Rise of GEO
The Evolution of SEO: From Basics to the Rise of GEO | GetWyse Podcast
In this episode of the GetWyse Podcast, we explore the evolution of search engines, from Yahoo and Web Crawler to Google’s rise and the birth of SEO. We cover major updates like Google’s Panda and Penguin, and dive into the emerging field of Generative Engine Optimization (GEO). Learn how AI is shaping search results and the challenges of no-click searches and rising competition. Plus, discover how AI impacts content creation and the importance of human oversight. Stay ahead with insights on SEO and AI trends to keep your digital strategies competitive.
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10 Jan 2025
How TechWyse Changed Digital Marketing in Canada
Welcome to episode one of the GetWyse Podcast! Kellie Anderson and Chris Smith sit down with DJ Kennedy, founder of TechWyse Internet Marketing, as they dive deep into the fascinating world of digital marketing. From the early days of the internet to today's ever-changing landscape, DJ shares his personal journey, insights, and entrepreneurial wisdom that shaped his success in the industry. Packed full of helpful tidbits for entrepreneurs, marketers, or anyone interested in the world of digital marketing, this episode doesn't disappoint. From novice to long-time pro, you're sure to walk away from this one with some takeaway to immediately apply to your business.
CHAPTERS:
0:00 (https://www.youtube.com/watch?v=45izuARLOtY&t=0s) Preview
0:20 (https://www.youtube.com/watch?v=45izuARLOtY&t=20s) Intro
1:15 (https://www.youtube.com/watch?v=45izuARLOtY&t=75s) How Do You Feel Regarding Starting the Podcast?
1:55 (https://www.youtube.com/watch?v=45izuARLOtY&t=115s) What Inspired TechWyse?
6:14 (https://www.youtube.com/watch?v=45izuARLOtY&t=374s) The Very First Client TechWyse Acquired
8:29 (https://www.youtube.com/watch?v=45izuARLOtY&t=509s) What Keeps Fueling TechWyse's Growth?
11:41 (https://www.youtube.com/watch?v=45izuARLOtY&t=701s) Why You Should Hire People Smarter Than Yourself
12:56 (https://www.youtube.com/watch?v=45izuARLOtY&t=776s) The Idea Behind the GetWyse Podcast
16:34 (https://www.youtube.com/watch?v=45izuARLOtY&t=994s) Why You Should Have a Podcast
18:11 (https://www.youtube.com/watch?v=45izuARLOtY&t=1091s) Understanding Brand Halo
21:15 (https://www.youtube.com/watch?v=45izuARLOtY&t=1275s) The Medium Is the Massage
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16 Dec 2024
GetWyse Teaser
GetWyse co-hosts Jason Fried & Dharmesh Shah dive into the latest digital marketing strategies and trends, offering actionable insights to help businesses stay ahead of the curve.
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