Podcast thumbnail for Giants Helping Giants

Giants Helping Giants

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by Lois Wyant

24 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

Language

🇺🇲

Publishing Since

3/11/2026

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Recent Episodes

Episode thumbnail for How a Podcast Can Grow Your Local Business

July 8, 2026

How a Podcast Can Grow Your Local Business

<p>Most local business owners think podcasts are only for influencers, celebrities, or media companies.</p><p>They're wrong.</p><p>In this episode of Giants Helping Giants, Lois Wyant talks with podcast strategist <strong>D.R. Fay</strong> of Mouthy Broad Media about why podcasts have become one of the most powerful marketing tools available for local businesses.</p><p>Whether you own an HVAC company, roofing business, pest control company, plumbing company, landscaping business, or another local service company, a podcast can position you as the trusted authority in your community while generating new customers and business opportunities.</p><p>D.R. explains why most podcasts fail after only a few episodes, how to avoid "podfade," and how outsourcing production allows business owners to stay focused on serving customers.</p><p>Lois also shares two creative podcast strategies specifically for local businesses:</p><p>• Become the coach in your industry</p><p>• Become the voice of your local community</p><p>Instead of chasing sponsorships, you'll discover why your own business should be the primary advertiser on your podcast and how a simple mid-roll promotion can consistently generate leads.</p><p>If you've ever wondered whether starting a podcast is worth it, this conversation may completely change your perspective.</p><p>In this episode you'll learn:</p><p>• Why every business should consider having a podcast</p><p>• How podcasts build authority and trust</p><p>• Two podcast strategies for local businesses</p><p>• Why most new podcasters quit</p><p>• How podcasts generate customers without selling</p><p>• Audio vs. YouTube podcasts</p><p>• Basic equipment you need to get started</p><p>• SEO vs. AEO (Answer Engine Optimization)</p><p>• Using AI to optimize podcast content</p><p>• Why email marketing still matters</p><p>• How podcasting supports long-term business growth</p><p>If you're looking for practical marketing ideas that help your business stand out in today's AI-driven search world, this episode is packed with actionable advice.</p><p>Subscribe for more conversations that help local business owners build stronger companies, attract more customers, and become giants in their communities.</p><p>MouthyBroadMedia.com</p><p>https://pod.link/1728781644 </p><p>Mouthybroadmedia@gmail.com</p><p>00:00 Introduction</p><p>01:00 Meet D.R. Fay</p><p>02:05 Why Every Business Should Have a Podcast</p><p>03:45 Coaching Through Podcasting</p><p>05:00 Become the Authority in Your Town</p><p>06:25 How Podcasts Generate Business</p><p>07:50 First Steps to Starting a Podcast</p><p>10:30 Why Email Marketing Still Matters</p><p>13:45 Podcast Equipment for Beginners</p><p>17:15 Audio vs YouTube Podcasts</p><p>19:15 SEO, AEO and AI Search</p><p>20:45 DIY or Hire an Expert</p><p>22:10 Final Advice for Business Owners</p><p>Want to check your online visibility - send me an email; info@jftwebmarketing.com </p><p>Or join me on my weekly webinar: https://gmb.jftwebmarketing.com/register</p>

Episode thumbnail for How to Choose Business Software Without Costly Mistakes

July 1, 2026

How to Choose Business Software Without Costly Mistakes

<p>Choosing the wrong software can waste thousands of dollars, frustrate your team, and slow down your business.</p><p>In this episode of <strong>Giants Helping Giants</strong>, Lois Wyant talks with software strategist Dustin Gordon about how small business owners can confidently choose technology that actually supports their growth instead of creating more headaches.</p><p>Dustin explains why business owners should focus on their processes before shopping for software, how AI can help evaluate software options, and why owning your digital assets—including your website, domain name, and business accounts—is critical.</p><p>Whether you're running a home service company, local business, or growing organization, this conversation will help you make smarter technology decisions that save time and money.</p><p>In this episode you'll learn:</p><p>• Why most businesses choose software the wrong way</p><p> • How to define your goals before buying technology</p><p> • Why your business systems matter more than the software itself</p><p> • How AI can help research software solutions</p><p> • When it's time to upgrade your software</p><p> • Why "Done beats perfect" in business technology</p><p> • The importance of owning your website, domain, and business accounts</p><p> • How to avoid costly software implementation mistakes</p><p>Connect with Dustin Gordon:</p><p> (Insert website/contact information)</p><p>Subscribe for more conversations that help business owners grow stronger businesses.</p><p>https://www.youtube.com/@GiantsHelpingGiants?sub_confirmation=1</p><p></p><p>0:00 Introduction</p><p>0:23 Meet Dustin Gordon</p><p>1:20 Helping Small Businesses Use Technology</p><p>3:08 How to Choose the Right Software</p><p>3:58 Start with Your Business Process</p><p>5:38 When to Hire an Expert</p><p>6:30 Begin with Your Business Goals</p><p>7:44 Breaking Down the Tasks You Need</p><p>8:41 Using AI to Research Software</p><p>9:26 Should You Start Small or Wait?</p><p>11:05 What Working with Dustin Looks Like</p><p>12:01 AI and the Future of Small Business</p><p>13:35 AI as a Powerful Business Tool</p><p>15:26 Own Your Digital Assets</p><p>18:16 Final Advice for Business Owners</p>

Episode thumbnail for The Two Marketing Strategies Most Business Owners Ignore

June 24, 2026

The Two Marketing Strategies Most Business Owners Ignore

<p>Most business owners are overwhelmed by marketing. Social media, websites, ads, AI, email campaigns, networking events, and countless other options make it difficult to know where to focus.</p><p>In this episode of Giants Helping Giants, Lois Wyant sits down with business strategist Jean Kuhn to discuss the two marketing strategies she believes every business owner should prioritize: building real relationships through speaking and staying connected through email marketing.</p><p>Jean shares her journey from becoming an entrepreneur in 1985 to buying and turning around two bankrupt businesses, adding more than $100,000 to their bottom line within a year. She explains why many business owners accidentally buy themselves a job instead of building a business, why answering the phone can make or break customer relationships, and how simple marketing habits can create long-term success.</p><p>You'll learn why local networking still matters, how to identify your ideal customer, what makes an email newsletter effective, and why authentic human connection remains one of the most powerful marketing tools available.</p><p>In this episode:</p><p>• Why many business owners stay stuck at break-even</p><p>• The difference between owning a business and owning a job</p><p>• Why answering the phone is still a competitive advantage</p><p>• How speaking can generate more business opportunities</p><p>• The power of email marketing for long-term growth</p><p>• The five elements of a successful newsletter</p><p>• How to build stronger customer relationships</p><p>• Lessons learned from turning around failing businesses</p><p>• Why helping others is the foundation of success</p><p>Connect with Jean:</p><p>Jean's Free Gift: https://jeansfreegift.com</p><p>Jean@jeankuhn.com</p><p>Learn more about JFT Web Marketing:</p><p><a href="https://jftwebmarketing.com" rel="noopener noreferrer" target="_blank">https://jftwebmarketing.com</a></p><p>Subscribe for more conversations designed to help business owners build stronger businesses, stronger relationships, and stronger communities.</p><p>#GiantsHelpingGiants #SmallBusinessMarketing #EmailMarketing #BusinessGrowth #Entrepreneurship #MarketingStrategy #LeadGeneration #BusinessSuccess</p><p>00:00 Introduction</p><p>00:19 Meet Jean Kuhn</p><p>00:52 Becoming an Entrepreneur</p><p>02:22 Why Small Business Owners Get Stuck</p><p>04:15 Franchise Owners vs Business Owners</p><p>06:20 Marketing Mistakes Business Owners Make</p><p>06:55 Why Speaking Builds Businesses</p><p>07:37 Advice for Home Service Businesses</p><p>08:05 The Power of Answering the Phone</p><p>09:43 AI and Phone Answering Systems</p><p>11:38 Understanding Your Ideal Customer</p><p>13:24 Why Email Marketing Still Works</p><p>14:42 Turning Around Bankrupt Businesses</p><p>16:07 Common Email Marketing Mistakes</p><p>16:39 The Subject Line That Worked</p><p>20:24 Five Elements of a Great Newsletter</p><p>23:54 How Often Should You Email?</p><p>24:19 Jean's Free Marketing Gift</p><p>24:51 A Lesson from Zig Ziglar</p><p>25:29 Final Thoughts</p>

24 total episodes available

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Frequently asked questions

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What is Giants Helping Giants?

Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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