Welcome to Gigenomics, the podcast that's all about the future of work. By 2027, it's estimated that more knowledge-based, skilled labor positions in North America will be occupied by giggers. That in any given office, freelancers, fractional contractors, and consultants will outnumber full-time employees.
If you're feeling inspired by anything you hear and want to connect further, just drop us a line at gigenomics@gotothewell.ca.
If you want to take your freelance career to the next level fill out a form at gotothewell.ca/gigenomics.
Episode 7 | Raeesa Lalini | Navigating the Ever-Evolving Social Media Landscape
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Celina from The Well and Raeesa Lalini. Raeesa is a Social Media Manager and Content Creator.
Raeesa specializes in crafting engaging and visually captivating content that resonates with audiences. With a keen eye for trends and an understanding of the evolving social media landscape, Raeesa is adept at creating strategic campaigns that drive brand awareness and foster meaningful connections.
Key Themes of the episode include:
Maximizing ROI on Social Media
Choosing the Right Social Media Platform for Your Business
Social Media Strategies for Success
Crafting Engaging Content
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with Raeesa here:
https://gotothewell.ca/project-specialists/raeesal1 (https://gotothewell.ca/project-specialists/raeesal1)
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
9 Aug 2023
Episode 6 | Free agents and freelancers; scaling up and down with gig professionals ft. Paul Matthews
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Sammy from The Well and Paul Matthews. Paul is the Associate Creative Director for the Commercial Division at MLSE (Maple Leaf Sports & Entertainment Partnership).
Paul actively recruits, manages and works with a high number of freelancers and specialists month-over-month, producing over 60 partner briefs every year. Paul discusses how freelancers and specialists have become an integral part of how they scale their business.
Key Themes of the episode include:
Freelancers as a human capital strategy
The importance of chemistry when working with freelancers
Scaling up and down using freelancers
How you can win using specialists and freelancers
Work session: how to successfully onboard freelancers
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with Paul here:
https://www.linkedin.com/in/paul-matthews-87853b6/ (https://www.linkedin.com/in/paul-matthews-87853b6/)
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
28 Jun 2023
Episode 5 | How to be your clients “go-to”, build strategic partnerships, and raise your prices ft. Ryan Stogran
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Celina from The Well and Ryan Stogran. Ryan leads a team of talented individuals who collaborate to build exceptional digital experiences, with a focus in Shopify. Ryan is a specialist on The Well’s roster, and excels at building last client relationships.
Key Themes of the episode include:
The journey of elevating your freelance career and turning it into an agency
Strategic partnerships vs. hiring employees
Mindset shift tips and tricks for success
What it looks like to work with the Well, attracting leads and maintaining those clients
The importance of staying true to your core values
Being good at one specific thing versus a variety of things
Why he chose Shopify as his niche
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with Ryan here:
https://gotothewell.ca/project-specialists/ryans1 (https://gotothewell.ca/project-specialists/ryans1)
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
14 Jun 2023
Episode 4 | From Full Time to Freelance - What it Takes to Be and Hire a Successful Freelancer ft. Bryce Kirk
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Celina from The Well and Bryce Kirk, a Senior level Web Designer and Developer. Bryce has worked as a freelancer for over 7 years, with an impressive roster of clients such as Subway, McDonalds, Duolingo, and the University of British Columbia. Bryce is a specialist on The Well’s roster, and lives by his motto “solid design and good clean code are always the best approach.”
Key Themes of the episode include:
- The importance of a Freelancer’s location when it comes to understanding your business needs, voice and audience
- The Well’s unique and perfected vetting process for onboarding the right Freelancer’s
- Setting freelancers up for success to work with a variety of clients
- From full time employment to freelance - being adequately compensated for your speed and expertise
- Confidence and honesty in freelancing, communicating what you can and can’t do for a client
- The importance of your online presence and portfolio, and coming off as a Specialist versus a Generalist
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with Bryce here:
https://gotothewell.ca/project-specialists/brycek1 (https://gotothewell.ca/project-specialists/brycek1)
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com (http://creatorclubstudios.com).
31 May 2023
Episode 3 | Drawing Even. Successful Integration of Both Permanent and Gig Positions ft. Niru Somayajula
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Sammy from The Well and Niru Somayajula, the President and CEO at Sensor Technology Ltd. They dive deep into the corporate world and statistics such as 52% of all corporate positions are estimated to be occupied by fractional or project works by 2027, and how Niru and Sensor Technology are a real world example of this happening now.
Key Themes of the episode include:
- Leading with culture
- Using your self-reflection muscle
- The importance of company culture and attracting like-minded people
- Terms of the labour force
- Scoping as a new management muscle
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com (http://creatorclubstudios.com).
17 May 2023
Episode 2 | The World of Copywriting and How AI is Changing the Game ft. Justine Cooke
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In this episode, our host Katie sits down with Celina from The Well and Justine Cook, a freelance copywriter, to discuss copywriting and how AI is changing the game. They dive deep into the opportunities and challenges that have and will continue to come with integrating AI into copywriting.
Key Themes of the episode include:
- Will AI replace the human element?
- Different companies in the same industry using ChatGPT and having the same content
- How much can AI platforms really capacitate?
- AI and storytelling- is it possible?
- Using AI to your advantage at work
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with Justine here:
https://gotothewell.ca/project-specialists/justinec1 (https://gotothewell.ca/project-specialists/justinec1)
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com (http://creatorclubstudios.com).
4 May 2023
Episode 1 | Intro to Gigenomics
Welcome to Gigenomics, the podcast that explores the exciting future of work.
In our debut episode, our host Katie sets the stage for an insightful conversation about the changing landscape of how people collaborate and work together. She sits down with Sammy and Celina from The Well Creative Consulting, who will be regulars on the podcast.
Key Themes of the episode include:
Resistance and movement towards the future - The different types of freelancers (project/scope based vs. fractional/time based contract)
The necessity freelancer
The human capital calendar
Thoughts on abolishing the word “hire”
Effects on the HR landscape
Company culture and intrinsic motivation
and much more!
Gigenomics is hosted by Katie Crowell. The show is produced by CreatorClub for The Well Creative Consulting.
Connect with us on LinkedIn:
Sammy Davis https://linkedin.com/in/davissammy (https://www.linkedin.com/in/davissammy/)
Celina Pecchia http://linkedin.com/in/celina-pecchia-043903134 (http://linkedin.com/in/celina-pecchia-043903134)
If you're feeling inspired by anything you heard today, and want to connect further, just drop us a line at gigenomics@gotothewell.ca (mailto:gigenomics@gotothewell.ca)
If you want to take your freelance career to the next level, or you're a business looking to get the most out of the gig labour force, fill out a form at gotothewell.ca/gigenomics (http://gotothewell.ca/gigenomics)
Looking to produce a podcast of your own? Visit http://CreatorClubStudios.com (http://creatorclubstudios.com).
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