Oscar Owen, CEO of Advertain and a YouTube educator, gives a behind-the-scenes look at what it really takes to build a profitable YouTube channel. In this episode of The Gimbal Podcast, Oscar shares why targeted views matter more than reach, how creators can turn viewers into buyers, and the strategy behind building content that attracts the right audience.
He also dives into the four P’s of a successful YouTube channel, how to create revenue-generating content, the role of short-form content, and how creators can build a sustainable business around YouTube.
Timecodes:
00:00 - Intro
0:22 - You Don't Need Views
3:03 - 4 Keys To Success
5:26 - Over $100k Per Month
7:54 - Target Audience Matters
14:30 - Biggest YT Mistake
18:32 - Real-Time Lesson
27:28 - Effective CTA Tips
32:29 - Growing Long-Term
34:02 - Outro
Connect with our Guest:
Follow Oscar Owen on Instagram: https://www.instagram.com/oscar.owen/
Follow Oscar Owen on LinkedIn: https://www.linkedin.com/in/oscarowen/
Visit Oscar Owen’s Website: https://owencreative.com/
Follow Advertain on LinkedIn: https://www.linkedin.com/company/advertain-studio/home/
Stay Connected:
If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!
Meet our Hosts:
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Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni
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1 Oct 2026
Meet YouTube’s Most In-Demand Producer
Rayma McClure, a Production Manager who has worked with MrBeast, BuzzFeed, Kai Cenat, and Law by Mike, gives a behind-the-scenes look at what it takes to produce content at the highest level. In this episode of The Gimbal Podcast, Rayma shares what it was like working for MrBeast, how producers manage the logistics behind viral content, and what qualities make a great producer.
Rayma also dives into choosing the right platforms, his hot take on YouTube, building a great team, starting a production agency, and the creator he’s shouting out today.
Timecodes:
00:00 - Intro
0:19 - Working For Mr. Beast
2:49 - Viral Content Logistics
4:44 - Use Which Platforms?
9:10 - Great Producer Qualities
10:47 - YouTube Hot Take
12:27 - Building a Great Team
16:49 - Starting an Agency
23:48 - Creator Shout-Out
24:28 - Outro
Connect with our Guest:
Follow Rayma McClure on Instagram: https://www.instagram.com/raymamc/
Follow Rayma McClure on LinkedIn: https://www.linkedin.com/in/rayma-mcclure-378a63104/
Stay Connected:
If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!
Meet our Hosts:
Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/
Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni
Our Social Channels:
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Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237
Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925
Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/
17 Sept 2026
Johnny Harris’ Ex-Producer Explains How Journalism is Completely Different Now
Teryn Gray, former producer for Johnny Harris, gives a behind-the-scenes look at how journalism and digital media are changing. In this episode of The Gimbal Podcast, Teryn shares what the future of news could look like, how developing systems shapes the creative process, and why the business structure behind modern media matters.
Teryn also dives into the decision to join Newpress, taking an idea from concept to upload, daily operations, how the media landscape is changing, and the creator she’s watching today.
Timecodes:
00:00 - Intro
0:15 - The Future of News
0:51 - Developing Systems
2:27 - The Business Structure
4:34 - Why Join Newpress?
8:30 - From Idea to Upload
16:42 - Daily Operations
19:58 - How Media Is Changing
27:05 - Creator To Watch Today
29:13 - Outro
Connect with our Guest:
Follow Teryn Gray on Instagram: https://www.instagram.com/teryngray/
Follow Teryn Gray on LinkedIn: https://www.linkedin.com/in/teryn-gray/
Check out Teryn Gray’s Portfolio: https://www.teryngray.com/
Stay Connected:
If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!
Meet our Hosts:
Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/
Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni
Our Social Channels:
Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/
Follow Gimbal Podcast on X: https://x.com/GimbalPodcast
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Subscribe to our Blog: https://gimbalblog.com/
Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237
Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925
Discover the Best AI Tools Featured on Gimbal: https://marketplace.gimbalblog.com/
Reach and audience
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Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
4.9 / 5
9 ratings
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