Your weekly invitation to the inner circle, the essential strategy session for ambitious women founders, creators, and marketers who are serious about building brands that shift culture and build empires. Hosted by Cristina, creative strategist and founder of the Treya Digital creative marketing agency. Each week we dive deep into the iconic founders, viral campaigns, and brand moments everyone’s obsessed with, breaking down the moves you can steal to grow your own brand. Girls Who Build is a movement for women rewriting what it means to succeed and what we can take into our own journeys.
Girls Who Build
Claim This Podcastby Cristina Puscas at Treya Digital
5.0(2 reviews)
5 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Your weekly invitation to the inner circle, the essential strategy session for ambitious women founders, creators, and marketers who are serious about building brands that shift culture and build empires. Hosted by Cristina, creative strategist and founder of the Treya Digital creative marketing agency. Each week we dive deep into the iconic founders, viral campaigns, and brand moments everyone’s obsessed with, breaking down the moves you can steal to grow your own brand. Girls Who Build is a movement for women rewriting what it means to succeed and what we can take into our own journeys.
Language
🇺🇲
Publishing Since
12/5/2025
2 verified contact emails on file for Girls Who Build
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Recent Episodes
January 31, 2026
She Launched 10 Days After Her Divorce & Went Viral: Building a Love Brand After Heartbreak
<p>Let us build your Marketing & Content Engine:</p><p>https://treyadigital.com/contact-us</p><p>______________________________________________________________</p><p><br></p><p>About Our Guest:</p><p>Suzahn is the founder of Loventures, a city-based mystery date experience that takes the pressure off planning while bringing fun and connection back into relationships. What started as a mission to help couples stay in love has grown into curated, surprise itineraries that turn ordinary date nights into unforgettable experiences.</p><p><br></p><p>Follow @dateloventures on TikTok & IG | https://www.instagram.com/dateloventures/</p><p>https://www.tiktok.com/@dateloventures</p><p><br></p><p>Shop dates for Valentine's Day: https://dateloventures.com/</p><p><br></p><p>_______________________________________________________________</p><p><br></p><p>In our first interview episode of The Girls Who Build, Suzahn joins Cristina to pull back the curtain on the "messy middle" of entrepreneurship. From bootstrapping a location-specific e-commerce brand to everything she's learned about social media after going viral, Suzahn shares the raw reality of building a brand with deep intention.</p><p>In this episode, we dive into:</p><p>1. The mindset shift required to launch a business in the wake of a life-altering personal transition.</p><p>2. The "Influencer" Pivot: How she grew to 15k+ followers and how she’s now converting those followers into customers.</p><p>3. Views vs. Sales: The hard truth about going viral and why views don’t always equal a high checkout rate.</p><p>4. Forward-Facing Founder Strategy: Why she rebranded as "The Love Doctor" to build authority and trust without burnout.</p><p>5. Systems Over Hype: Dealing with website conversions and how to fix your infrastructure before your next viral moment.</p><p><br></p><p>If you’re a startup founder, small business owner, or creator building a personal brand, this episode is packed with honest lessons on social media growth, brand strategy, and creating a business that lasts beyond the algorithm.</p><p>_______________________________________________________________</p><p><br></p><p>✰ Get strategic brand & marketing support | https://treyadigital.com/contact-us</p><p><br></p><p>✰ Follow Cristina for the entrepreneur journey | https://instagram.com/risewithcris</p><p><br></p><p>✰ Follow Treya Digital for content & marketing | https://instagram.com/treyadigital</p><p><br></p><p>✰ Follow Girls Who Build for podcast news & updates | https://instagram.com/thegirlswhobuild</p><p><br></p><p>✰ Listen on Apple Podcasts | https://podcasts.apple.com/us/podcast/girls-who-build/id1858761135</p><p><br></p><p>✰ Listen on Spotify | https://open.spotify.com/episode/2aHsE7KuhT0Pg2PJkEOXz</p><p><br></p><p>✰ Links to My Recording Setup | https://amazon.com/shop/influencer-6669783a</p><p><br></p><p>// A B O U T</p><p>Hey, I’m Cristina 👋🏼 I’m a creative strategist & owner of a marketing studio called TREYA Digital. After over a decade in corporate sales/marketing, I started TREYA to help women-owned brands RISE, show up consistently, & make an impact online. Every win helps me donate to orgs supporting more women entrepreneurs because honestly, we need way more of us owning business spaces. Services include: creative brand strategy, web design, social media, content creation, & marketing funnels.</p>
December 21, 2025
We Don't Gate Keep: Everything I wish I knew before starting a podcast 2026
<p>Podcast Content Creation Equipment: https://amzn.to/4p5amNG</p><p><br></p><p>Let us build your Marketing & Content Engine: https://treyadigital.com/contact-us</p><p><br></p><p>______________________________________________________</p><p><br></p><p>✰ Get strategic brand & marketing support | https://treyadigital.com/contact-us</p><p>✰ Follow Cristina for the entrepreneur journey | https://instagram.com/risewithcris</p><p>✰ Follow Treya Digital for content & marketing | https://instagram.com/treyadigital</p><p>✰ Listen on Apple Podcasts | https://podcasts.apple.com/us/podcast/girls-who-build/id1858761135</p><p>✰ Listen on Spotify | https://open.spotify.com/episode/2aHsE7KuhT0Pg2PJkEOXzH</p><p>✰ Links to My Recording Setup | https://amazon.com/shop/influencer-6669783a</p><p><br></p><p>// A B O U T</p><p>Hey, I’m Cristina 👋🏼 I’m a creative strategist & owner of a marketing studio called TREYA Digital. After over a decade in corporate sales/marketing, I started TREYA to help women-owned brands RISE, show up consistently, & make an impact online. Every win helps me donate to orgs supporting more women entrepreneurs because honestly, we need way more of us owning business spaces. Services include: creative brand strategy, web design, social media, content creation, & marketing funnels.</p>
December 6, 2025
The Anti-Perfect Strategy: How Rare Beauty Engineered Cultural Momentum
<p>✰ Follow Treya Digital for content & marketing | <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5DdXFBcWxZc2U4RUFrVVZORU1FbTNUcUFqUXxBQ3Jtc0trcm0yaWk2eU5PYkg2WGZ0d2ljMkh1bHRPLWs4M0FsSThteV9DVVNGSFQ5ZlNVSXBmdHY1UHpCS09MM3NTWXpIWDE5ZGFEdDNOR0N3NHhBbzgybWRmY0VkZ3M3N3lCUnpjOHFkT3FWUkluOEJmdVotOA&q=https%3A%2F%2Finstagram.com%2Ftreyadigital&v=3-NHmt8OAFk" rel="ugc noopener noreferrer" target="_blank"> @treyadigital </a></p><p>Rare Beauty didn’t win because it had a celebrity founder. It won because it broke every rule of perfection culture and tapped into what modern consumers actually want. In this episode, we unpack the strategy behind Rare Beauty’s rise, why the brand feels magnetic without trying too hard, and how small brands can create their own cultural momentum without a massive budget.</p><p><br /></p><p>We talk about emotional positioning, community anchored storytelling, and the subtle marketing decisions that made Rare Beauty feel human in a crowded beauty market. If you’re building a brand that needs to stand out, this one will give you the clarity and direction you’ve been missing.</p><p><br /></p><p>Follow the show for more conversations on modern brand building, cultural strategy, and the stories behind the women who are creating the new wave of brands.</p><p>_______________________________________________________________</p><p><br /></p><p>Let us build your Marketing & Content Engine: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU1YemU4Y0szRFgyV1Zoejhsc0c5TGtFck5BQXxBQ3Jtc0tsZG95b2stdjJURlM0QWR3Y1EtakRsUU5wZjJHblZ1UVBobUVjQzEtSUEtbEdyS04xNExKZ3FMMVlSX0ZKelZQaUV2TllnRGlGcGRLNEJzcTNrTFRlbzJYNGI1WnkwUElROGtadlFNcXVZRTdxTk9aVQ&q=https%3A%2F%2Ftreyadigital.com%2Fcontact-us&v=3-NHmt8OAFk" target="_blank" rel="ugc noopener noreferrer">https://treyadigital.com/contact-us</a></p><p><br /></p><p>✰ Follow Cristina for the entrepreneur journey |<a href="instagram.com/risewithcris" target="_blank" rel="ugc noopener noreferrer"> @risewithcris</a></p><p>✰ Follow Treya Digital for content & marketing | <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5DdXFBcWxZc2U4RUFrVVZORU1FbTNUcUFqUXxBQ3Jtc0trcm0yaWk2eU5PYkg2WGZ0d2ljMkh1bHRPLWs4M0FsSThteV9DVVNGSFQ5ZlNVSXBmdHY1UHpCS09MM3NTWXpIWDE5ZGFEdDNOR0N3NHhBbzgybWRmY0VkZ3M3N3lCUnpjOHFkT3FWUkluOEJmdVotOA&q=https%3A%2F%2Finstagram.com%2Ftreyadigital&v=3-NHmt8OAFk" target="_blank" rel="ugc noopener noreferrer"> @treyadigital </a></p><p>✰ Links to My Recording Setup | <a href="https://www.amazon.com/shop/influencer-6669783a" target="_blank" rel="ugc noopener noreferrer">https://www.amazon.com/shop/influencer-6669783a</a></p><p><br /></p><p>// A B O U T</p><p><br /></p><p>Hey, I’m Cristina 👋🏼 I’m a creative strategist & owner of a marketing studio called TREYA Digital. After over a decade in corporate sales/marketing, I started TREYA to help women-owned brands RISE, show up consistently, & make an impact online. Every win helps me donate to orgs supporting more women entrepreneurs because honestly, we need way more of us owning business spaces. Services include: creative brand strategy, web design, social media, content creation, & marketing funnels.</p><p><br /></p><p>_____________________________________________________________________________________________________________________________________________________</p><p><br /></p><p>Rare Beauty CMO Katie Welch On Ensuring A Lipstick Is More Than A Lipstick (Forbes): <a href="https://youtu.be/Tz5dpa9goK0?si=6efvAyhCMBhchu8N" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/Tz5dpa9goK0?si=6efvAyhCMBhchu8N</a></p><p>Selena Gomez: Beauty with a Mission (Fortune): <a href="https://www.youtube.com/live/pm63RcXXm-0?si=94v8y9Onma6q7vo8" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/live/pm63RcXXm-0?si=94v8y9Onma6q7vo8</a></p><p>Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch (Uncensored CMO): <a href="https://youtu.be/y-DCGHbvPQA?si=YdDhJPFzbPfjI_Xr" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/y-DCGHbvPQA?si=YdDhJPFzbPfjI_Xr</a></p><p>Selena Gomez’s Rare Beauty crowned 2025’s most popular celebrity beauty brand (Cosmetics Business: <a href="https://cosmeticsbusiness.com/rare-beauty-crowned-2025-most-popular-celeb-beauty-brand" target="_blank" rel="ugc noopener noreferrer">https://cosmeticsbusiness.com/rare-beauty-crowned-2025-most-popular-celeb-beauty-brand</a></p><p>Inside Rare Beauty’s Substack strategy (Vogue Business): <a href="https://www.vogue.com/article/inside-rare-beautys-substack-strategy" target="_blank" rel="ugc noopener noreferrer">https://www.vogue.com/article/inside-rare-beautys-substack-strategy</a></p><p>Sephora and Rare Beauty's "Make A Rare Impact" Join Forces for the Third Year in Honor of World Mental Health Day (PRNewswire): <a href="https://www.prnewswire.com/apac/news-releases/sephora-and-rare-beautys-make-a-rare-impact-join-forces-for-the-third-year-in-honor-of-world-mental-health-day-302572838.html" target="_blank" rel="ugc noopener noreferrer">https://www.prnewswire.com/apac/news-releases/sephora-and-rare-beautys-make-a-rare-impact-join-forces-for-the-third-year-in-honor-of-world-mental-health-day-302572838.html</a></p><p>Rare Beauty CMO on winning Gen Z through community-oriented marketing (Marketing Dive): <a href="https://www.marketingdive.com/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/" target="_blank" rel="ugc noopener noreferrer">https://www.marketingdive.com/news/rare-beauty-cmo-winning-gen-z-community-marketing/742067/</a></p>
5 total episodes available
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Frequently asked questions
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- What is Girls Who Build?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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