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Global Marketing Leader

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by Andrew Garrihy

5 episodes
Updated Daily
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Podcast Overview

Global Marketing Leader is the podcast for ambitious marketers who want to rise, lead, and win on an international stage. Hosted by Andrew Garrihy, former Global CMO and founder of The CMO Coach, the show brings you inside the minds of the world’s top marketing executives. Those building brands, cultures, and teams that thrive across borders. Each episode features real, unfiltered conversations with global CMOs, brand builders, and transformation leaders. You’ll hear the human side of leadership: - the big decisions and the messy ones, - the moments of doubt and resilience, - the cultural challenges of running teams across continents, and the strategies behind scaling brands to millions of users worldwide. From navigating hyper-growth environments and reinventing marketing functions to mastering cross-functional leadership, personal resilience, and the psychology of high-performance teams, this is where global leaders share what actually works. Whether you’re a current marketing leader, an aspiring CMO, or simply passionate about world-class marketing and leadership, this podcast gives you the playbook, the mindset, and the lived experiences you won’t find in any textbook. Grow as a leader. Lead with clarity. Build a global impact.

Language

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Publishing Since

12/4/2025

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Recent Episodes

Episode thumbnail for Balancing Art and Science in International Marketing Leadership with Andrew Wynd

May 5, 2026

Balancing Art and Science in International Marketing Leadership with Andrew Wynd

<p>Welcome to the Global Marketing Leaders podcast.</p><p>In this episode, host Andrew Garrihy sits down with Andrew Wynd, a seasoned international marketing expert with over 20 years’ experience at companies like Samsung, OMD, PepsiCo, and Just Eat Takeaway. Together, they unravel the complexities of maximizing marketing investments, translating creative marketing initiatives into boardroom-ready strategies, and fostering effective collaboration between marketing and finance. Andrew Wynd shares invaluable lessons from leading global media campaigns, advocating for a balanced mix of attribution tools and emphasizing the importance of crafting a “common currency” for effectiveness across diverse markets.</p><p>The conversation digs deep into the challenges of centralization versus localization, the evolving role of AI and MMM in marketing, and the crucial balance between performance and brand marketing. Listeners will discover actionable advice on agency management, cultural leadership, and navigating career transitions, all illustrated with real-world examples and engaging anecdotes from Andrew Wynd’s international career.</p><p> </p><p><strong>Timestamps:</strong></p><p>00:00 Introduction</p><p>06:21 Learning the power of finance language</p><p>09:30 Discussing the resurgence of MMM</p><p>11:30 Debating in-house vs external hiring</p><p>17:10 Managing localized media strategies</p><p>19:31 Testing strategies in different markets</p><p>22:48 Discussing AI's impact on marketing</p><p>25:16 Managing marketing effectiveness at Just Eat</p><p>29:26 Discussing predictive modeling limits</p><p>32:32 Importance of agency contracts</p><p>34:56 Discussing agency audits and controls</p><p>40:39 Exploring career opportunities</p><p>41:20 Taking control of career steps</p><p>45:29 Delegating tasks effectively</p><p>47:57 Closing remarks and gratitude</p><p> </p><p>Guest links:<br><a href="https://www.linkedin.com/in/andrewwynd/">https://www.linkedin.com/in/andrewwynd/</a></p><p> </p><p>Video Production &amp; Editing: PodLab</p><p><a href="https://www.podlab.agency/">https://www.podlab.agency/</a></p><p> </p><p>Ready to transform your marketing leadership approach? Tune in to gain actionable insights, practical frameworks, and expert wisdom. Don’t forget to subscribe for more candid conversations with top marketing leaders and share this episode with your network to keep the dialogue going!</p><p> </p><p>#GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #AndrewWynd #MarketingLeadership #MediaEffectiveness #MarketingStrategy #MarketingEffectiveness #InternationalMarketing #MarketingPodcast #MarketingInvestment #BrandMarketing #DigitalMarketing #MarketingMeasurement #MMM #MarketingLeadershipPodcast #AgencyManagement #MarketingTrends</p>

Episode thumbnail for Simplifying Marketing: How CMOs and CTOs Can Drive Outcomes in a Tech-Heavy World with Rahul Jain

February 3, 2026

Simplifying Marketing: How CMOs and CTOs Can Drive Outcomes in a Tech-Heavy World with Rahul Jain

<p>Welcome to the Global Marketing Leaders podcast. </p><p>In this episode, host Andrew Garrihy sits down with Rahul Jain, founder and CEO of Wyzard AI, to explore the dynamic intersection of technology and marketing in today’s fast-evolving landscape. Together, they unpack the challenges modern CMOs face, like tool overload, declining channel conversion rates, and the intricacies of aligning marketing and tech teams globally. With real-world insights from Rahul’s transition from CTO to AI entrepreneur, the conversation covers actionable strategies for leveraging AI, embracing client-centric value engineering, and cutting through complexity for tangible outcomes.</p><p>Whether discussing the differences between B2B and B2C marketing, the importance of data security and compliance, or practical tips for choosing the right Martech tools, this episode is packed with practical wisdom. Discover how top marketing leaders are simplifying tech stacks, building high-impact relationships with CTOs, and prioritizing customer value at every touchpoint. Learn why a shift from activity-based to outcome-based systems is reshaping the future of marketing success.</p><p>Timestamps:<br>00:00 Introduction<br>03:24 Global Business Insights and Experience<br>07:44 Tool Overload and Team Struggles<br>12:28 Global Market Insights and Dynamics<br>14:27 Value Engineering for Success<br>18:16 Optimizing Workflows with Technology<br>21:22 Streamline Work, Simplify Tools<br>24:50 Strategies Over Tools for Outcomes<br>30:24 Key Data Deletion Questions<br>34:43 Alignment Reduces CXO Friction<br>35:47 Balancing Compliance and Growth<br>40:57 Modern Communication Challenges<br>43:34 Building Adaptive Buyer Platforms<br>47:37 AI Transforming B2B Marketing<br>50:41 Outcome-Based Marketing Automation<br>54:01 Technology and Marketing Collaboration<br>55:11 Gratitude for the Podcast Invite</p><p>Guest links:<br>https://www.linkedin.com/in/rahuljain11/</p><p>Video Production &amp; Editing: PodLab<br>https://www.podlab.agency/</p><p>Ready to future-proof your marketing leadership and unlock real outcomes with AI? Tune in to this episode, subscribe for more global insights, and share it with fellow marketing leaders eager to bridge the gap between tech and customer value!</p><p>#GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #Rahul Jain #MarketingAndTech #AIinMarketing #LLMTechnology #MarketingLeadership #B2BMarketing #TechAndMarketing #CustomerValue #MarketingTools #CTOPerspective #WyzardAI #InternationalMarketing #DataSecurity #ValueEngineering #OutcomeBasedMarketing</p>

Episode thumbnail for Leading Global Marketing Teams: Partnership, Innovation, and Care for Performance with Noam Buchalter

January 20, 2026

Leading Global Marketing Teams: Partnership, Innovation, and Care for Performance with Noam Buchalter

<p>Welcome to the Global Marketing Leaders podcast. </p><p>In this episode, host Andrew Garrihy sits down with international marketing veteran Noam Buchalter to unpack the realities of leading global marketing teams. Together, they explore the challenges of structuring international organizations, from balancing HQ, regional, and local responsibilities to fostering genuine partnership and mutual respect across cultures and markets.</p><p>Noam shares rich stories from his career at Unilever and Kimberly Clark, diving into practical lessons on driving innovation under constraint and the power of people-centric leadership, especially in times of crisis. His experiences, including the Marmite brand refresh and leading through the Ukraine crisis, offer inspiration and actionable advice on everything from cross-market collaboration to building high performing, cared-for teams.</p><p> </p><p><strong>Timestamps:</strong></p><p>00:00 Introduction</p><p>05:01 Marketing Fundamentals and Leadership Care</p><p>08:37 Navigating a Unique Global Role</p><p>13:01 Balanced Innovation Strategy Delivers Growth</p><p>16:46 Adapting to Market Diversity</p><p>18:23 Navigating Market Challenges Together</p><p>23:07 Adapting Brand Strategies Globally</p><p>26:16 Collaborative Search for Truth</p><p>28:57 Building Partnerships Through Intent</p><p>33:38 Marmite's Growth Challenges</p><p>34:27 Unleashing Marmite's Brand Potential</p><p>39:25 Driving Growth Through Penetration</p><p>40:44 Unilever's Entrepreneurial Business Unit</p><p>46:17 Leading with Genuine Care</p><p>48:33 Deliver Diapers to Babies</p><p>50:36 Leadership During Crisis: Diapers Delivered</p><p>56:00 Insights on International Leadership Challenges</p><p>57:14 Leadership and Growth in Marketing</p><p> </p><p>Guest links:<br><a href="https://www.linkedin.com/in/noam-buchalter/">https://www.linkedin.com/in/noam-buchalter/</a></p><p> </p><p>Video Production &amp; Editing: PodLab</p><p><a href="https://www.podlab.agency/">https://www.podlab.agency/</a></p><p> </p><p>If you’re an ambitious marketer looking to step up your international leadership skills, this episode is packed with wisdom. Tune in for insights that will help you lead across borders with confidence, clarity, and heart. If you enjoyed the episode, be sure to subscribe and share it with fellow marketing leaders looking to grow internationally.</p><p> </p><p>#GlobalMarketingLeaders #AndrewGarrihy #GlobalMarketing #MarketingLeadership #InternationalMarketing #BrandStrategy #MarketingInnovation #FMCGMarketing #LeadershipTips #MarketingPodcast #MarketingCareers #BusinessGrowth #LeadershipDevelopment #MarketingAdvice #BrandBuilding #TeamPerformance #MarketingInsights #NoamBuchalter</p>

5 total episodes available

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What is Global Marketing Leader?

Global Marketing Leader is the podcast for ambitious marketers who want to rise, lead, and win on an international stage.

Hosted by Andrew Garrihy, former Global CMO and founder of The CMO Coach, the show brings you inside the minds of the world’s top marketing executives. Those building brands, cultures, and teams that thrive across borders.

Each episode features real, unfiltered conversations with global CMOs, brand builders, and transformation leaders. You’ll hear the human side of leadership:

  • the big decisions and the messy ones,
  • the moments of doubt and resilience,
  • the cultural challenges of running teams across continents,

and the strategies behind scaling brands to millions of users worldwide.

From navigating hyper-growth environments and reinventing marketing functions to mastering cross-functional leadership, personal resilience, and the psychology of high-performance teams, this is where global leaders share what actually works.

Whether you’re a current marketing leader, an aspiring CMO, or simply passionate about world-class marketing and leadership, this podcast gives you the playbook, the mindset, and the lived experiences you won’t find in any textbook.

Grow as a leader. Lead with clarity. Build a global impact.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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