About Global Student Marketing Podcast - IDP Connect
The Global Student Marketing Podcast is brought to you by IDP Connect, the world leader in student recruitment. Using our global expertise, data-driven insights, and trusted human connections, we bring you the best information to help keep you informed and able to advance your institution. IDP Connect - Experts by your side.
Episode 18: Fair access and participation - what have we learned from the new OfS approach so far? (UK-HOME)
Our new episode “Fair access and participation’’ discusses the current picture within the admissions and recruitment landscape within UK universities alongside key learnings from the new OfS (The Office for Students) approach so far. Aaron Porter, Policy Consultant, IDP Connect is joined by Krisha Bainham, Head of Widening Access at University of Derby.
21 Jun 2022
Episode 17: Global State of Play: What's next for the Student Journey and Student Support? (GLOBAL-INTERNATIONAL)
This episode explores global trends in the field of international education through a panel discussion. The expert panel features four leading women in international education from Canada, the US, and the UK. Speakers Vivienne Stern, Director of Universities UK International (UUKi), Virginia Macchiavello, Associate Vice President of International Development at Centennial College, Livia Castellanos, Executive Lead International Education and Jurisdictional Initiatives at the Government ...
24 May 2022
Episode 16: Looking ahead to Clearing 2022 (UK-HOME)
We explore the current admission challenges and Clearing in episode 16 of our latest podcast. Our new episode “Looking ahead to 2022 Clearing’’ discusses the current picture within the admissions landscape within UK universities alongside opportunities and challenges looking ahead to Clearing 2022. Aaron Porter, Policy Consultant, IDP Connect is joined by Paul Woods, Director of Student Marketing and UK Recruitment at Middlesex University London.
29 Mar 2022
Episode 15: Where next for HE admissions reform? (UK-HOME)
Our new episode “Where next for HE admissions reform?” discusses the effectiveness of the current admissions system within UK universities, widening access and participation as well as the government’s response to the Augar review. Aaron Porter, Associate Director, IDP Connect is joined by Liam Owens, Director of Student Recruitment & Administration, Edge Hill University.
22 Feb 2022
Episode 14: Exploring the domestic postgraduate recruitment landscape (UK-HOME)
The latest episode ‘Exploring the domestic postgraduate recruitment landscape’ explores how postgraduate recruitment has changed across the sector, focusing on perspectives from the January intake and shifts impacting the student experience. Aaron Porter, Associate Director of IDP Connect, is joined by esteemed guests Danielle Fitzgerald, Director of the Future Students Office at University of Leicester, and Dominic Davis, Interim Director of Strategy and Planning at City, University of Londo...
28 Jan 2022
Episode 13: Where next for EU recruitment to UK universities? (UK-INTERNATIONAL)
Episode 13, ‘Where next for EU recruitment to UK universities’ explores how the EU referendum has impacted key policy changes and student recruitment looking specifically at the differing impacts on Scottish and English universities. Aaron Porter, Associate Director of IDP Connect is joined by esteemed guests Rachel Sandison, Deputy Vice-Chancellor External Engagement at University of Glasgow and Sue Hopkinson, Head of International Marketing and Recruitment at University of Kent. ...
14 Dec 2021
Episode 12: Access and widening participation at a time of change (UK-HOME)
Episode 12, titled: “Access and widening participation at a time of change", explores how UK institutions deliver meaningful engagement to change approaches and policies for students during key adjustment periods and how these have influenced future strategy. Aaron Porter, Associate Director, IDP Connect is joined by Rebecca Hollington, Director of UK Recruitment and Partnerships, the University of Wolverhampton and Alex Blower, Access and Participation Manager, Arts University Bournemo...
11 Nov 2021
Episode 11: The policy landscape concerning recruitment and admissions (UK-HOME)
Episode 11 of our Global Student Marketing Podcast. The new episode, titled: “The policy landscape concerning recruitment and admissions”, discusses the knock-on effect of policy changes to A levels and grading systems to institutions, alongside the changing subject choice trends and how institutions can best use data to shape approaches to UK student recruitment. Aaron Porter, Associate Director, IDP Connect is joined by Angelina Bingley, Director of Admissions, Recruitment and Market...
23 Aug 2021
Episode 10: A Level Results and Domestic Clearing 2021 (UK-HOME)
With record numbers of students being accepted into their first-choice university in Clearing 2021, a number of challenges and lessons have been highlighted for institutions. Episode 10 of our Global Student Marketing Podcast addresses these themes in more detail. Titled: “Dissecting Clearing 2021”, our latest podcast episode focuses on the reflections and important takeaways of Clearing for institutions. Key themes include analysis of recruitment operation outcomes, the impact of Teach...
17 Jun 2021
Episode 9: Delivering Outreach and Widening Participation Virtually (UK-HOME)
Aaron Porter, Associate Director at IDP Connect is joined by Caroline McDonald (Director of Access and Engagement) at Birbeck University and Alex Blower (Access and Participation Manager) at the Arts University Bournemouth. Aaron discusses key themes around the delivery of outreach and widening participation in the virtual age. Over the last 14 months the pandemic has presented a huge challenge to universities, most of the focus has been on the experience of current students – the im...
10 Jun 2021
Episode 8: Engaging prospective students (UK-HOME)
Aaron Porter, Associate Director at IDP Connect is joined by Charlotte Renwick (Associate Director: Marketing & UK Recruitment) at Leeds Beckett University and Elliott Newstead (Head of UK Student Recruitment and Outreach) at the University of Leicester. Aaron discusses some key topics and themes relating to engaging with prospective students in the age of COVID-19. There have been huge changes in the way that universities have to engage with prospective students, many of which we...
20 May 2021
Episode 7: Undertaking a course portfolio review (UK-HOME/INTERNATIONAL)
Aaron Porter, Associate Director at IDP Connect is joined by Becca Hill (Head of International Recruitment) at the University of Exeter Business School, Ben Fowler (Associate Director Curriculum Development) at Goldsmiths University and Samir Shah (Head of Intelligence and Analytics) at IDP Connect. Aaron discusses some key topics and themes relating to undertaking a portfolio review at a Higher Education Institution and how institutions can leverage data and insights to improve their decisi...
12 May 2021
Episode 6: Maximising impact in the Chinese market (UK-INTERNATIONAL)
Ed Kelly, Head of Client Partnerships at IDP Connects joined by Venice Yun (Destination Director, China) at IDP Education. Ed discussed some key topics relating to Chinese recruitment to the UK and across the world during the COVID-19 pandemic whilst discussing recent demand trends with Venice. Venice and Ed also look at the importance of considering a multi-destination approach as more and more students are considering other destinations in their information search including new dest...
27 Apr 2021
Episode 5: How will Clearing be different in 2021? (UK-HOME)
Aaron Porter, Associate Director at IDP Connect is joined by Vanessa Varvas (Chief Marketing Officer) at the University of East London and Melanie Fowler (Associate Chief Operating Officer and Executive Director, Marketing and Communications) at De Montfort University. Aaron discusses some key topics relating to Clearing 2021. With his panel. Aaron will explore whether Clearing will be different in 2021. Following the concerns of the 2020 intake including last minute changes to exam g...
15 Apr 2021
Episode 4: Post Qualification Admission or Application - what might it mean for students and the sector? (UK-HOME)
Aaron Porter, Associate Director at IDP Connect is joined by Danielle Fitzgerald (Director of Future Students Office) at the University of Leicester and Professor Richard Harvey (Director of Admissions) at the University of East Anglia. Aaron discusses some key topics relating to Post Qualification Admissions/Applications (PQA) with his distinguished guests from the sector. This recently much debated and discussed topic has been mooted for well over a decade and today's podcast will un...
19 Oct 2020
Episode 3: Three Steps Canadian Institutions can take to Ensure Success During COVID-19 (CANADA-INTERNATIONAL)
In this special episode for Canadian institutions, we're joined by Elle Butler, Marketing Manager for IDP Connect, and Mike Henniger, Senior Consultant for IDP Connect Canada. The pair discuss three practical steps that Canadian institutions can take right now to ensure success during COVID-19. Elle and Mike also talk about the upcoming CBIE virtual conference. For more information about the conference, visit www.cbie.ca.
15 Oct 2020
Episode 2: Reviewing 2020 Intakes and Lessons Learnt for 2021 (GLOBAL-INTERNATIONAL)
In this episode, we follow a discussion led by Director of External Relations, Jonah Duffin. Joined by colleagues from Trinity College Dublin in Ireland and Global University Systems in Canada, the trio examines their current Fall intake, diving into what's gone well for their respective institutions. They also discuss how their recruitment and marketing strategies have been impacted by COVID-19. We end the episode by exploring what 2021 intakes might look like for their institutions ...
9 Sept 2020
Episode 1: Global State of Play (GLOBAL-INTERNATIONAL)
In this inaugural episode, we follow a discussion about our major destination markets led by Director of External Relations, Jonah Duffin. Joined by our leaders in several destinations (Australia, Canada, the United Kingdom, and the United States) the group breaks down in detail what is happening throughout their respective regions due to COVID-19 - providing insightful competitor analysis. We end the episode by discussing what the future may hold for each region and how the pandemic ...
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