Welcome to the ultimate playground for solo-preneurs who want to grow their business with email marketing. I’m Jen Goff, beauty pro turned email expert. Here you’ll find tips, tricks, and done-for-you templates to make sending emails easy, stress-free, and actually fun. Whether you want to turn subscribers into loyal clients or just feel confident hitting send, you’re in the right place to grow your business and have a little fun along the way. Visit our YouTube channel and other resources below!
How to Attract Dream Clients Without Discounts with Allyson Steinberg
In this episode of Glow Boss Beauty Pros, host Jen Goff interviews Allyson Steinberg from Estheticians in Business, a solo esthetician and marketing coach who helps beauty pros attract and retain clients without burning out or discounting themselves. They dive into practical, simple strategies you can use right away to fill your books and keep clients coming back.
By the end of this episode, you will learn about:
The 3 client drivers: visibility, messaging, and offer
How to narrow your messaging so ideal clients instantly know you’re for them
How to position your services as solutions and transformations
Ways to boost bookings without discounts, through retention, follow-up, and bonuses
Follow Allyson Steinberg on Instagram at https://www.instagram.com/estheticiansinbusiness/
Reach out to Jen on her website at www.jennifergoffxo.comFollow Jen on Instagram at https://www.instagram.com/jennifergoffxo/Drop her an email at info@jennifergoffxo.comEmail Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro and https://www.facebook.com/groups/668228835885191 Ready to boost your sales emails? Subscribe, leave a review, and tune in for more actionable tips!
16 Jan 2026
Why I Deleted 534 Subscribers on Purpose
In this episode of Glow Boss Beauty Pro's, host Jen discusses the benefits of scrubbing your email list, including increased income and improved deliverability. She shares her experience of deleting 534 cold subscribers, which boosted her open rates, click rates, and revenue. By the end of this episode, you will learn about:-A large email list can be a vanity metric that harms your business. -Unengaged subscribers can damage your sender reputation. -Jen’s re-engagement sequence for cleaning your list. -How to delete cold subscribers without stress. -A smaller, engaged list can drive more sales, even while you’re offline.Reach out to Jen on her website at www.jennifergoffxo.comFollow Jen on Instagram at https://www.instagram.com/jennifergoffxo/Drop her an email at info@jennifergoffxo.comEmail Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro
6 Jan 2026
Why Square + Gmail Are Killing Your Email Marketing Results
In this episode of Glow Boss Beauty Pro’s, host Jen shares why it’s time for beauty pros to stop sending emails from Gmail or relying on Square for their email marketing—and what to do instead if you actually want clients, sales, and real engagement from your list. She breaks down why your “amazing” open rates might be lying to you and how to finally get your emails into the inbox, not the spam folder.By the end of this episode, you will learn about:
Why Gmail and Square are hurting your deliverability
What a professional sender domain is
Which email marketing platforms to use instead of Square,
How to warm up a new sender domain
Which metrics actually matter
If you're considering a switch or want to enhance your email marketing, visit Flowdesk and use the code "JENGOFF" for 50% off your subscription! Don't forget to authenticate your domain and focus on engaged subscribers. Reach out to Jen on her website at www.jennifergoffxo.comFollow Jen on Instagram at https://www.instagram.com/jennifergoffxo/Drop her an email at info@jennifergoffxo.comEmail Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro Ready to boost your sales emails? Subscribe, leave a review, and tune in for more actionable tips! Happy emailing!
17 Dec 2025
Elizabeth Donat's Shocking Press and PR Strategies Revealed!
In this episode of Glow Boss Beauty Pro's, host Jen chats with Elizabeth Donat, a 20-year New York licensed aesthetician, spa consultant, 50x published beauty pro, and regular contributor to Skin Inc. Magazine. Elizabeth shares how she went from an unknown esthetician working part-time in a medspa to being featured in top outlets like Redbook, MindBodyGreen, NewBeauty, NBC, and even helping students land Vogue—all without hiring a publicist. By the end of this episode, you will learn about: - How to become your own publicist as a beauty, wellness, or spa pro- What makes you an “expert” in journalists’ eyes (even if you’re newer)- How to use HARO and similar platforms to find press opportunities. - How to safely use ChatGPT for PR (brainstorming, not copy‑pasting) - Two key paths to press: getting quoted vs. writing full articles—and how both build trust and bookings. Watch Elizabeth’s free press training and grab your discount code for her on-demand course, “The Press & PR Mastermind On Demand,” at elizabethdonat.com under For Beauty & Spa Professionals. Connect with Elizabeth on Instagram at @elizabethmdonat and let her know you listened to this episode. Reach out to Jen on her website at www.jennifergoffxo.com Follow Jen on Instagram at https://www.instagram.com/jennifergoffxo/ Drop her an email at info@jennifergoffxo.com and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro If you loved this conversation, subscribe, rate, and review Glow Boss Beauty Pro's, and share this episode with a fellow beauty, wellness, or spa pro who deserves to be seen in the press.
21 Nov 2025
Maximize ROI: How & Why to Migrate Your Email List
In this episode of Email Marketing News, host Jen Goff discusses the recent changes in email marketing platforms and her personal decision to switch providers. By the end of this episode, you will learn about: 1. Pricing changes from Flowdesk, MailerLite, and ConvertKit. 2. The importance of email marketing as a valuable business expense. 3. How to lock in unlimited subscribers with Flowdesk. 4. Tips for transitioning to a new platform, including domain authentication. 5. Jen's insights on choosing a user-focused platform. If you're considering a switch or want to enhance your email marketing, visit Flowdesk and use the code "JENGOFF" for 50% off your subscription! Don't forget to authenticate your domain and focus on engaged subscribers. Reach out to Jen on her website at www.jennifergoffxo.comFollow Jen on Instagram at https://www.instagram.com/jennifergoffxo/Drop her an email at info@jennifergoffxo.comEmail Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro Ready to boost your sales emails? Subscribe, leave a review, and tune in for more actionable tips! Happy emailing!
14 Nov 2025
Struggling to sell? Grow Your Business with These Sales Email Tips & Tricks
In this episode of Glow Boss Beauty Pro's, host Jen discusses the secrets behind mastering effective sales email strategies, especially during high-stakes campaigns like Black Friday and product launches. Jen shares her real-world tips for overcoming email anxiety, standing out in the inbox, segmenting your audience, and crafting emails that truly convert.
By the end of this episode, you will learn about:
Scheduling emails to get noticed.
Overcoming email-sending anxiety.
Segmenting leads for targeted outreach.
Three must-send sales emails for every launch.
How to keep going—and improving—even if sales are slow.
Reach out to Jen on her website at www.jennifergoffxo.comFollow Jen on Instagram at https://www.instagram.com/jennifergoffxo/ Drop her an email at info@jennifergoffxo.comEmail Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro Ready to boost your sales emails? Subscribe, leave a review, and tune in for more actionable tips!
7 Nov 2025
Newsletters Vs. Sales Emails- How Much Is Too Much?
In this episode of Glow Boss Beauty Pro's, host Jen discusses the art of strategic email marketing for beauty and wellness professionals. She breaks down the essential differences between newsletters and promotional emails, providing a roadmap for building genuine connections with your audience.
By the end of this episode, you will learn about:
The power of weekly newsletters in building trust and relationships
How to craft engaging, personal email content that resonates with subscribers
Soft selling techniques that don't feel pushy or overwhelming
Balancing connection and promotion in your email strategy
Practical tips for creating consistent, valuable email communication
Reach out to Jen on her website at https://jennifergoffxo.com/ Follow Jen on Instagram at https://www.instagram.com/jennifergoffxo/Drop her an email at info@jennifergoffxo.comJoin the Email Vault membership today at https://courses.jennifergoffxo.com/p/email-vault-membership and join the Facebook group at https://www.facebook.com/groups/glowbossbeautypro/
10 Oct 2025
How to Make Friends With The Send Button
In this episode of Glow Boss Beauty Pro, host Jen shares tips for overcoming email marketing anxiety and gaining confidence with the "send" button.
By the end, you'll learn:
- How inbox clutter affects your email confidence- Ways to unsubscribe and protect your email energy- The importance of consistency in email communication- How past experiences may hinder your approach
Email Vault Membership https://courses.jennifergoffxo.com/p/email-vault-membership
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