Glow On is a podcast for wedding pros who want to grow their business and refine their craft. Hosted by Charla Storey & Jennefer Wilson, each episode dives into what’s REALLY happening in the wedding industry—what’s working, what’s not, and what no one’s saying out loud. From creative burnout to business growth to the behind-the-scenes realities of running a wedding brand, nothing’s off-limits.
Brought to you by Develope Academy, this podcast is designed to help you think differently, create better, and build a business that lasts.
Contact us at glowon@developeacademy.com
What Wedding Planners REALLY Think About Photography Pricing Right Now
If you’ve ever wondered why wedding photography pricing feels all over the place right now… you’re not alone.
In this episode, we’re sitting down with wedding planner Elizabeth Flake to unpack what’s actually happening behind the scenes of the wedding industry—from photographers doubling (or even tripling) their prices to the ripple effect it’s having on bookings, trust, and client relationships.
We’re talking about:
Why photography pricing has skyrocketed since COVID
The difference between raising your prices strategically vs. reacting emotionally
What happens when vendors stop “reading the room”
How inconsistent pricing is impacting client trust (and bookings)
A smarter way to think about pricing in a shifting market
If you’re a photographer, videographer, or wedding vendor trying to book more clients without undercharging—or overpricing yourself out of the market—this conversation is one you need to hear.
Because pricing isn’t just about numbers.
It’s about perception, positioning, and understanding the market you’re selling in.
LINKS:
Get this month's Glowup of the Month (https://developeacademy.com/gotm) for just $99
Save 20% on The Storey Collection from Kindred Presets (https://kindredpresets.com/the-storey-collection) with code GLOWKINDRED
Save 15% on The Pricing Glowup (https://developeacademy.com/pricing) with code GLOWON
18 Mar 2026
Why Clients Don’t Trust Wedding Photographers Anymore (and How to Fix Your Inquiry Process)
If your inquiries feel slower, inconsistent, or like they’re going nowhere, you’re not imagining it.
In this episode of Glow On, we’re breaking down what’s actually changed in the wedding industry—and why the inquiry process isn’t working the way it used to.
Here’s the truth: the wedding industry has a trust problem. And today’s couples are coming into your inbox more skeptical, more informed, and far less willing to jump through hoops just to get basic information.
So if you’re getting ghosted, losing leads, or wondering why your usual process isn’t converting… this is the conversation we need to have.
Inside this episode, we cover:
What modern couples expect before they ever inquire
Why hidden pricing is quietly killing your conversions
The real reason your inquiry flow feels harder than it used to
Why traditional sales tactics (like multiple calls) are creating friction
How Gen Z is reshaping the way wedding vendors need to sell
Whether you’re a wedding photographer, planner, or creative vendor, this episode will help you understand what your clients are actually thinking—and how to adjust your process so it feels easier, more transparent, and way more effective.
Because the rules didn’t disappear, they changed. And once you understand how buyers think now, everything gets clearer.
LINKS:
The Pricing Glowup (https://developeacademy.com/pricing) (on sale for $99 through the end of March 2026)
See the Glowup of the Month (https://developeacademy.com/glowup-of-the-month)
Save 15% on a new website template from Tonic Site Shop (https://tonicsiteshop.com/shop/?ref=5812) with code GLOWEDUP
25 Jul 2025
The not-so-secret society for wedding creatives
Second shooters, wild timelines, planner expectations, and actual friendship forged through wedding-day chaos? We’re covering all of it in this convo with Jimmy Lick of Second Society—the platform that’s making it way easier to find second shooters you can actually trust.
We talk about the (very relatable) mistakes we made early on, why second shooting is way more than backup coverage, and how approaching your team like a strategy, not an afterthought, can completely shift your brand, your galleries, and your stress level.
Also: blushing, British accents, and a story about hiring a friend that might just change how you build your team forever.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
602
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
70
Social presence
0
YouTube
66
Engagement
32
Contact Glow On ...
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Glow On ... ?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
