We are on a mission! We want to highlight the value of non-metro for brands and marketers. Marketing funds more naturally flow to areas with a magic Nielsen number in front of it, but 20% of the US pop lives “non-metro” or outside of Nielsen defined metro areas. GMP worked with 1300 different non-metro broadcasters last year! 1300! So we have lots of amazing and inspirational locally owned and run broadcasters to pull from!
The Power of Local Radio in Missoula, MT: A Conversation with Becky Smith
In this podcast episode, Devin Shuman interviews Becky Smith from Missoula Radio in Montana about the power of local radio in rural markets. They discuss the trustability of radio and how it is the most trusted media medium outside of newspapers. They also highlight the importance of live and local broadcasters in building connections with communities and delivering real-time information. The conversation delves into the unique challenges faced in the Montana market, where there are no rated radio metros and the geography and topography present obstacles for coverage. Becky shares insights on the impact of Montana's rural movement on the real estate market and the need for advertisers to understand the specific communities they are targeting. The podcast also explores the role of live jocks in radio and how they enable stations to stay local and connect with their listeners in real time.
15 Jun 2024
Unveiling the Vibrant and Dynamic Market of Texoma
Texoma is a vibrant and dynamic market located in the northern part of the state. This growth-oriented corridor stretches between Dallas and Southern Oklahoma, making it a prime location for businesses and residents looking for opportunities. With a population of over 1.3 million people, North Texas offers a diverse and thriving community. The area boasts a rich history, picturesque downtown areas like McKinney, and a range of industries, including technology, finance, healthcare, and automotive. In addition, North Texas is known for its hyper-local radio stations that serve as influencers in the community. These stations provide authentic connections to the local audience, offering weather updates, community service elements, and public service announcements that major markets cannot replicate. With the region experiencing significant growth and offering a quality audience with a high discretionary income, North Texas is an ideal place for businesses to advertise and establish roots.
15 Jun 2024
Unlocking the Potential of Small Markets: The Magic Beyond Rated Metros
Clayton, from Radford Media Group, joins the host in this episode to discuss their market and the power of local connectivity. They shed light on the potential of small markets beyond the Nielsen rated metros and the importance of marketing these areas. Clayton shares insights about their community podcast network and how they deliver local content to their listeners. Their focus on severe weather coverage and providing real-time information to their region sets them apart from other media outlets. With their local DJs and trusted voices, they have built strong relationships with their community. They dispel the myth that rural areas lack spending power, highlighting the presence of wealth in their region. Finally, they emphasize the value of live and local broadcasters in delivering timely and relevant content. The episode aims to educate national advertisers about the significance of small markets and the impact they can make.
18 Apr 2024
Capturing the Vibrant and Engaged Mountain Community in Summit County
This podcast episode features an interview with Krista from Always Mountain Time, a local broadcaster in Summit County, Colorado, who provides insights into the unique broadcasting challenges of mountain communities. The discussion revolves around the topography that limits signal penetration, requiring creative engineering solutions such as towers and translators on mountains. The episode emphasizes the importance of local radio in mountain communities, serving as a connection to local news, weather updates, and community events. Krista highlights the strong engagement of the community and how the radio stations become the voice of the residents. Moreover, the episode delves into the significance of the Spanish-speaking Hispanic population in Summit County and the role of the radio station in reaching and serving this audience. The conversation also touches upon the impact of COVID-19, which led to a significant increase in full-time residents in the mountain towns, as many people chose to escape city life. Overall, the episode aims to dispel the myth that Denver represents the entire state of Colorado and emphasizes the vibrant and engaged nature of mountain communities.
18 Apr 2024
The secret sauce of Elkhorn Media in Columbia Basin: A Conversation with Colleen Brady
Advertsing agencies sometimes overlook the value of non-metro trading areas. Gen Media Partners and Elkhorn Media Group are on a mission to change that. With their locally owned and operated stations, Elkhorn Media has been able to tap into the unique dynamics of their markets and form strong partnerships with businesses and community members. This podcast episode highlights the Columbia Basin, a trading area that encompasses parts of Oregon and Washington. Through a lively conversation with Colleen Brady, listeners get a glimpse into the vibrant culture and diverse industries that thrive in this region. From farming and ranching to tourism and local events, Columbia Basin offers a wealth of opportunities for advertisers looking to connect with a highly engaged audience.
3 Apr 2024
Unveiling Eureka: A Unique Market in California
Eureka, California is a market that often gets overlooked by national brands and advertising agencies due to the lack of traditional metrics and ratings. However, David, a broadcaster from Bicoastal in Eureka, sheds light on the unique value and potential of this market. With a population of nearly 150,000 people and a picturesque location on the California coast, Eureka offers a range of opportunities for businesses and advertisers. The area is known for its stunning natural beauty, including the breathtaking redwood forests and access to the Pacific Ocean. David highlights the strong sense of community and local pride in Eureka, with heritage personalities on the airwaves and a commitment to serving the needs of the people. Despite being a non-metro market, Eureka has a thriving radio industry that focuses on local content and engages with listeners on a personal level. This in-depth conversation highlights the untapped potential of Eureka's market and challenges the misconceptions surrounding small markets.
19 Mar 2024
Spilling the Secret Sauce: Kankakee, IL
In this podcast episode, Stacey Barclay of Milner Media Partners provides insights into a non-metro market south of Chicago- Kankakee, Illinois. With a population of over 230,000, this area holds significant buying power and potential for brands. Despite being close to the major metropolitan area of Chicago, the spill from Chicago stations is fragmented, making local stations more impactful and offering a chance for national brands to reach a focused audience. Local radio stations like Milner Media's play a crucial role in connecting with the community, delivering live news, relevant campaigns, interviews with local figures, and supporting nonprofits. Their localism and trustability factor cannot be matched by other media channels.
Connect with Stacey (https://www.linkedin.com/in/stacybarc77) and Milner Media (https://www.linkedin.com/in/milner-media-partners-llc) on LinkedIn and her radio brands on Facebook:
www.facebook.com/RiverCountry (http://www.facebook.com/RiverCountry)
www.facebook.com/TheValley927 (http://www.facebook.com/TheValley927)
www.facebook.com/ WFAV951 (http://www.facebook.com/WFAV951)
24 Jan 2024
Unveiling the Secret Sauce: A Closer Look at Medford, Oregon
Discover the secrets of Medford, Oregon, a vibrant market nestled in the beautiful Rogue Valley surrounded by mountains. With a diverse population and four distinct seasons, Medford offers a unique atmosphere for marketers and agencies to tap into. The podcast episode delves into the trusted voice of local radio broadcasters in Medford, who have gained the loyalty and trust of the community. It also highlights the challenges of working in an unrated market and the importance of utilizing alternative metrics and research to understand consumer behavior. The conversation emphasizes the significance of non-metro markets like Medford, which make up 20% of the US population, but often get overlooked due to the lack of traditional Nielsen ratings. Overall, the episode aims to showcase the value of Medford, Oregon, and similar markets to agency decision-makers and promote the power of live and local radio in reaching target audiences.
24 Jan 2024
Exploring the Unique Small Market Universe of the Upper Peninsula
The Upper Peninsula of Michigan houses a unique and valuable small market, characterized by a population of around 300,000 people spread across several core communities. This small market stands out due to its stunning topography, with beautiful lakes and mountains surrounding the region, making it a haven for outdoor enthusiasts. The area's strong economy is driven by industries such as mining, particularly in copper and iron ore, as well as the robust paper industry. Additionally, the Upper Peninsula boasts a significant seasonal influx of tourists and vacationers, attracted by its natural beauty and recreational opportunities. With a dedicated and experienced team of broadcasters, this small market serves as a valuable voice and source of local news and sports for the communities it covers. Despite being a rural area, the market is well-versed in digital platforms and has a strong online presence through various websites, social media platforms, and streaming services. Overall, the Upper Peninsula's small market offers a unique blend of natural beauty, strong economic potential, and a close-knit and engaged community.
24 Jan 2024
Revealing the Small Market Secret Sauce- North Platte, Nebraska
Explore the captivating secrets of North Platte, Nebraska in this engaging podcast episode. Olivia, a local broadcaster, shares her insights on what makes the community special, with a focus on the small market independent broadcasters that thrive in the area. Discover how North Platte has established a strong connection with its community and why it stands out among other towns in the USA. Join the conversation as Olivia sheds light on the challenges of being an unmeasured radio market and the importance of agency decision-makers understanding the unique flavor of the region. Get an inside look at the vibrant attractions and activities that make North Platte a must-visit destination, from tanking down the Platte River to experiencing the excitement of Nebraska Land Days. Learn about the exponential growth and development in North Platte, driven by industries such as agriculture, healthcare, and finance. Find inspiration in the story of North Platte's employee-owned company and its unwavering dedication to clients and community.
21 Jan 2024
Unlocking the Secrets of Small Market Radio
This podcast episode discusses the idea of sharing the small market secret sauce of locally-owned and independently run broadcasters. The hosts highlight the value of radio in smaller markets, where stations become the lifeline for communities. The episode aims to showcase the untapped potential and value of small markets, urging agencies and brands to consider the impact of campaigns in these regions. The hosts emphasize the enthusiasm and deep knowledge of small market broadcast owners, as their personal stories and connections to their communities make for a powerful narrative. They also define small markets as areas outside of Nielsen audio rated Metros, covering a significant portion of the US population and land mass. The podcast aims to champion for these broadcasters, bridging the gap between local broadcasters and national agencies.
Contact GMP Boost Small Market Secret Sauce
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of GMP Boost Small Market Secret Sauce?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
