We are on a mission! We want to highlight the value of non-metro for brands and marketers. Marketing funds more naturally flow to areas with a magic Nielsen number in front of it, but 20% of the US pop lives “non-metro” or outside of Nielsen defined metro areas. GMP worked with 1300 different non-metro broadcasters last year! 1300! So we have lots of amazing and inspirational locally owned and run broadcasters to pull from!
GMP Boost Small Market Secret Sauce
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11 episodes
Updated Weekly
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Podcast Overview
We are on a mission! We want to highlight the value of non-metro for brands and marketers. Marketing funds more naturally flow to areas with a magic Nielsen number in front of it, but 20% of the US pop lives “non-metro” or outside of Nielsen defined metro areas. GMP worked with 1300 different non-metro broadcasters last year! 1300! So we have lots of amazing and inspirational locally owned and run broadcasters to pull from!
Language
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Publishing Since
1/21/2024
1 verified contact email on file for GMP Boost Small Market Secret Sauce
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Recent Episodes
June 15, 2024
The Power of Local Radio in Missoula, MT: A Conversation with Becky Smith
In this podcast episode, Devin Shuman interviews Becky Smith from Missoula Radio in Montana about the power of local radio in rural markets. They discuss the trustability of radio and how it is the most trusted media medium outside of newspapers. They also highlight the importance of live and local broadcasters in building connections with communities and delivering real-time information. The conversation delves into the unique challenges faced in the Montana market, where there are no rated radio metros and the geography and topography present obstacles for coverage. Becky shares insights on the impact of Montana's rural movement on the real estate market and the need for advertisers to understand the specific communities they are targeting. The podcast also explores the role of live jocks in radio and how they enable stations to stay local and connect with their listeners in real time.
June 15, 2024
Unveiling the Vibrant and Dynamic Market of Texoma
<p>Texoma is a vibrant and dynamic market located in the northern part of the state. This growth-oriented corridor stretches between Dallas and Southern Oklahoma, making it a prime location for businesses and residents looking for opportunities. With a population of over 1.3 million people, North Texas offers a diverse and thriving community. The area boasts a rich history, picturesque downtown areas like McKinney, and a range of industries, including technology, finance, healthcare, and automotive. In addition, North Texas is known for its hyper-local radio stations that serve as influencers in the community. These stations provide authentic connections to the local audience, offering weather updates, community service elements, and public service announcements that major markets cannot replicate. With the region experiencing significant growth and offering a quality audience with a high discretionary income, North Texas is an ideal place for businesses to advertise and establish roots.</p>
June 15, 2024
Unlocking the Potential of Small Markets: The Magic Beyond Rated Metros
<p>Clayton, from Radford Media Group, joins the host in this episode to discuss their market and the power of local connectivity. They shed light on the potential of small markets beyond the Nielsen rated metros and the importance of marketing these areas. Clayton shares insights about their community podcast network and how they deliver local content to their listeners. Their focus on severe weather coverage and providing real-time information to their region sets them apart from other media outlets. With their local DJs and trusted voices, they have built strong relationships with their community. They dispel the myth that rural areas lack spending power, highlighting the presence of wealth in their region. Finally, they emphasize the value of live and local broadcasters in delivering timely and relevant content. The episode aims to educate national advertisers about the significance of small markets and the impact they can make.</p>
11 total episodes available
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Frequently asked questions
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- What is GMP Boost Small Market Secret Sauce?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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