Go Beyond by Brandience explores where marketing stands and where it’s headed. Hosted by Brian McHale, CEO of Brandience, a full-service agency for multi-location brands, this podcast delivers smart, casual conversations on what’s shaping the future of the marketing industry. From the growing role of AI in marketing and operations to evolving media strategies, creative effectiveness, and shifting consumer expectations, each episode breaks down the trends and challenges marketers are navigating today. Along the way, you’ll hear practical perspectives on how teams work better, ideas get sold, and brands drive stronger performance in an increasingly complex landscape. Follow along, share with your team, and join us as we go beyond to explore what moves brands forward.
Go Beyond
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Podcast Overview
Go Beyond by Brandience explores where marketing stands and where it’s headed. Hosted by Brian McHale, CEO of Brandience, a full-service agency for multi-location brands, this podcast delivers smart, casual conversations on what’s shaping the future of the marketing industry. From the growing role of AI in marketing and operations to evolving media strategies, creative effectiveness, and shifting consumer expectations, each episode breaks down the trends and challenges marketers are navigating today. Along the way, you’ll hear practical perspectives on how teams work better, ideas get sold, and brands drive stronger performance in an increasingly complex landscape. Follow along, share with your team, and join us as we go beyond to explore what moves brands forward.
Language
🇺🇲
Publishing Since
10/2/2025
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Recent Episodes
July 7, 2026
Marketing When the Stakes Are High: Winning Trust in Complex Categories
<p>In this episode of Go Beyond by Brandience, host Brian McHale is joined by Brandience team members Mollie Neff, Sarah Bolan, and Bill Brassine to explore what it takes for brands to market themselves in high-stakes, complex categories.</p><p>Drawing on experience across healthcare, banking, insurance, and other complex industries, they discuss how marketing can help consumers navigate high-stakes decisions with clarity, confidence, and trust.</p><p>This is a must-listen for marketers, healthcare leaders, financial services brands, and anyone responsible for communicating in categories where trust, credibility, and confidence are essential to driving action.</p><h2>In This Episode</h2><ul><li>Why consumers in healthcare, banking, insurance, and other high-stakes categories behave differently than traditional shoppers</li><li>How to simplify complex information without creating confusion</li><li>The role of brand awareness and trust-building long before consumers are ready to act</li><li>Why proof points, testimonials, reviews, and reputation matter more than marketing claims</li><li>How marketing and customer experience must work together to deliver on brand promises</li><li>What search behavior reveals about consumers researching major life decisions</li><li>The importance of consistency, accessibility, and guidance throughout the customer journey</li><li>Practical advice for marketers responsible for high-involvement, trust-driven brands</li></ul><br/><p>🔥 <strong>Want insights like this every month?</strong></p><p>Subscribe to our newsletter: <a href="https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter" rel="noopener noreferrer" target="_blank">https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter</a></p><h2>About the Guests</h2><p><strong>Mollie Neff</strong> is Associate Creative Director at Brandience, helping brands simplify complex messages and create meaningful connections through strategic, consumer-focused creative.</p><p><strong>Sarah Bolan</strong> is an Account Director at Brandience, specializing in client strategy, brand positioning, and helping organizations build trust through clear, customer-centered communication.</p><p><strong>Bill Brassine</strong> is Vice President of Media at Brandience, leading media strategy and helping brands reach consumers with the right message at the right time throughout the decision-making journey.</p><h2>🔗 Connect with Us</h2><p>👉 Follow Brandience on LinkedIn: <a href="https://www.linkedin.com/company/brandience" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/brandience</a></p><p>👉 Connect with Go Beyond host, Brian McHale: <a href="https://www.linkedin.com/in/bmchale/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bmchale/</a></p><p>👉 Connect with Mollie Neff: <a href="https://www.linkedin.com/in/mollieneff/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/mollieneff/</a></p><p>👉 Connect with Sarah Bolan: <a href="https://www.linkedin.com/in/sarah-bolan-b74a56b/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sarah-bolan-b74a56b/</a></p><p>👉 Connect with Bill Brassine: <a href="https://www.linkedin.com/in/bill-brassine-2513947/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bill-brassine-2513947/</a></p><p>🌐 Visit us: <a href="https://brandience.com/" rel="noopener noreferrer" target="_blank">https://brandience.com/</a></p><p>#Brandience #GoBeyondPodcast #MarketingPodcast #HealthcareMarketing #FinancialMarketing #BrandStrategy #CustomerExperience #ConsumerTrust #MarketingLeadership #CreativeStrategy #MediaStrategy #SearchMarketing #CustomerJourney #MarketingInsights #ThoughtLeadership</p>
June 3, 2026
Building Trust and Authenticity Through Video
<p>In this episode of Go Beyond by Brandience, President of SpotOn Productions Ian Murray joins host Brian McHale to explore how brands can build trust and authenticity through video in the age of generative AI.</p><p>Drawing from decades of video production experience, Ian explains why AI is a powerful tool but not a substitute for human insight, creativity, and storytelling. From the role of preparation and strategic discovery to the importance of real people, specific details, and emotional connection, this conversation breaks down how authenticity is intentionally created not accidentally captured.</p><p>You’ll learn how to move from claims to proof, avoid generic AI-driven content, and craft stories that resonate through specificity, tension, and lived experience. Ian also shares his storytelling framework and how brands can use video to build trust long before the first conversation ever happens.</p><p>This is a must-listen for marketers, brand leaders, and creative teams looking to create video content that feels real, earns credibility, and drives meaningful connection in an increasingly skeptical, AI-powered world.</p><h2>In This Episode</h2><ul><li>Why AI is best used as a creative support tool not a replacement for human storytelling</li><li>What authenticity really means (and why it doesn’t mean unscripted or low production value)</li><li>The difference between claims vs. proof and how video brings credibility to life</li><li>Why specificity, real people, and lived experiences outperform generic content</li><li>How to apply the storytelling framework: people, purpose, plot, and place</li><li>The role video plays in building trust before sales conversations or interactions begin</li><li>Where AI fits in the creative process from ideation to production efficiency</li></ul><br/><p><strong>🔥 Want insights like this every month?</strong></p><p>Subscribe to our newsletter: <a href="https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter" rel="noopener noreferrer" target="_blank">https://www.brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter</a></p><h2>About the Guest</h2><p><strong>Ian Murray</strong> is a video production leader with decades of experience helping brands tell authentic, impactful stories. As President of SpotOn Productions, Ian specializes in creating bespoke video content that inspires audiences to action by blending strategic storytelling with high-quality production. Known for his focus on authenticity, specificity, and human-centered narratives, Ian helps organizations translate real experiences into compelling, trust-building content.</p><h2>🔗 Connect with Us</h2><p>👉 Follow Brandience on LinkedIn: <a href="https://www.linkedin.com/company/brandience" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/brandience</a></p><p>👉 Connect with Go Beyond host, Brian McHale: <a href="https://www.linkedin.com/in/bmchale/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bmchale/</a></p><p>👉 Connect with Go Beyond guest, Ian Murray: <a href="https://www.linkedin.com/in/theianmurray/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/theianmurray/</a></p><p>🌐 Visit us: <a href="https://brandience.com/" rel="noopener noreferrer" target="_blank">https://brandience.com/</a></p><p>#Brandience #GoBeyondPodcast #MarketingPodcast #VideoMarketing #AuthenticMarketing #BrandStorytelling #AIinMarketing #CreativeStrategy #ContentMarketing #MarketingLeadership #AgencyLife #CustomerTrust #Storytelling #VideoStrategy #DigitalMarketing</p>
May 6, 2026
The Signals Driving Today's Social Media Performance
<p>In this episode of Go Beyond by Brandience, host Brian McHale is joined by Danyelle Horrillo, VP of Digital Media, and Molida Ran, Social Media Specialist, to unpack what the new signals for success are in the social media space.</p><p>From algorithm shifts and AI saturation to authenticity, discovery, and the evolving relationship between paid and organic social, this conversation breaks down how social platforms really work now and what’s working. Danyelle brings a paid‑led perspective on amplification, testing, and efficiency, while Mo shares an organic‑led view on content quality, community‑building, and platform behavior.</p><p>Together, they explore why posting more doesn’t automatically mean better results, how the algorithm has effectively become the first audience, and why useful, human‑driven content consistently outperforms volume and polish. They also dig into how social is increasingly functioning like search, how brands can test and learn without chasing trends, and why paid and organic social must operate as one integrated system not competing silos.</p><p>This episode is a must‑listen for marketers, brand leaders, and social teams who want to move past outdated playbooks and build social strategies that create real impact, trust, and momentum.</p><h2><strong>In This Episode</strong></h2><ul><li>Why social media feels harder than it used to and what’s actually changed</li><li>What “the algorithm is the audience” means for both paid and organic content</li><li>Why deeper engagement (saves, shares, comments) matters more than vanity metrics likes and follower count</li><li>How AI helps social teams work smarter and where it quickly breaks trust</li><li>Why consistent valuable content beats virality in today’s social landscape</li><li>How social platforms are becoming search engines (and what brands can do to be found by their consumers)</li><li>How paid and organic social work best as one connected system</li><li>What meaningful testing looks like without chaos or trend‑chasing</li></ul><br/><p>🔥 <strong>Want insights like this every month?</strong></p><p>Subscribe to our newsletter: <a href="https://brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my" rel="noopener noreferrer" target="_blank">https://brandience.com/#:~:text=by%20data%20intel-,Sign%20up%20for%20our%20newsletter,-Brandience%20is%20my</a></p><h2><strong>About the Guests</strong></h2><p><strong>Danyelle Horrillo</strong>, VP of Digital and Programmatic Media at Brandience, is a motivated, results-driven media professional with experience leading high-performance, data-driven campaigns. Danyelle brings a rare blend of technical expertise, strategic insight, and relentless dedication to results<strong>.</strong></p><p><strong>Molida Ran, </strong>Social Media Specialist at Brandience, blends a marketer’s intuition with a creator’s eye to help brands show up with relevance and impact. With a foundation spanning sales, social media, marketing, copywriting, and content creation, she brings a dynamic skill set to her work.</p><h2>🔗 <strong>Connect with Us</strong></h2><p>👉 Follow Brandience on LinkedIn: <a href="https://www.linkedin.com/company/brandience" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/brandience</a></p><p>👉 Connect with Go Beyond host, Brian McHale: <a href="https://www.linkedin.com/in/bmchale/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/bmchale/</a></p><p>👉 Connect with Go Beyond guest, Danyelle Horrillo: <a href="https://www.linkedin.com/in/danyellehorrillo/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/danyellehorrillo/</a></p><p>👉 Connect with Go Beyond guest, Mo Ran: <a href="https://www.linkedin.com/in/molida-ran/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/molida-ran/</a></p><p>🌐 Visit us: <a href="https://brandience.com/" rel="noopener noreferrer" target="_blank">https://brandience.com/</a></p><p>#Brandience #GoBeyondPodcast #MarketingPodcast #SocialMediaStrategy #PaidSocial #OrganicSocial #DigitalMarketing #SocialAlgorithms #AIinMarketing #AuthenticMarketing #MarketingLeadership #AgencyLife #InsightDrivenMarketing #SocialMediaPodcast</p>
9 total episodes available
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Frequently asked questions
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- What is Go Beyond?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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