Go Gold with Katie Cannon

About Go Gold with Katie Cannon

5X British Champion turned 7-figure entrepreneur Katie Cannon (and mum of 3) has been in business for over 20 years and has a wealth of experience in the Leisure, Sport, and Children's Activity Industries. Katie's mission is to help you turn your skills and passion into a business and then give you the skills to become a CEO, ensuring your business can thrive WITH and WITHOUT YOU. Tune in to hear foundational business strategies, real-life examples, the good and bad in business, and how you can build business and life together. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Publisher

Katie Cannon

Category

business · business · business

Language

en

Explicit

No

First episode

8 Jan 2024

Latest episode

12 Oct 2026

Latest episodes

122 episodes in the feed.

1. 

   12 Oct 2026

   10 Ways to Keep Your Team Motivated in Your Children’s Activity Business

   Building your team will be one of the hardest things you do in your business, but also the most rewarding when you see the freedom, the lifestyle, the time and the brain space it gives you. Whether you’re six months into your business or turning over a couple of million a year with multiple venues, one of the biggest questions Katie gets asked is about team. In this episode of Go Gold with Katie, former five-time British gymnastics champion turned seven-figure entrepreneur Katie Cannon shares 10 ways to keep your team motivated, focused and working towards the same vision. Katie gets real about her own journey, including her early admin who did everything, and how she’d approach it very differently today. You’ll learn why your team need a north star, and why the goal isn’t just building a team; it’s building leaders who can think on their feet and grow your business without you in it. In this episode, you’ll learn: Why unclear roles lead to overwhelm, and the simple reread test for every job role Why your team won’t follow you if you don’t know where you’re going Making precious weekly time for your core team Why your leadership needs to evolve with every season of your business Creating new classes, programmes and venues so your best people can grow with you How to grow leaders who bring you ideas you hadn’t thought of Keeping the vision high and staying out of the weeds Setting your team up for success before the new year Why “this is how we’ve always done it” holds you back Building a business around the life you actually want Ready to grow your business with support? If you’re serious about building a team that gives you freedom, time and lifestyle, you don’t have to figure it out alone. 👉 Join the Gold Medal Business membership: https://www.goldmedalbusiness.com/membership (https://www.goldmedalbusiness.com/membership) 👉 Visit our website: https://www.goldmedalbusiness.com/ (https://www.goldmedalbusiness.com/) Enjoyed this episode? Follow Go Gold with Katie on Spotify or your favourite podcast app, leave a review, and share it with a fellow children’s activity entrepreneur who’s building their team! Stay Connected With Gold Medal Business and Katie Cannon: Instagram (https://www.instagram.com/goldmedalbusiness/) | Facebook (https://www.facebook.com/gogoldwithkatiecannon) | Facebook Group (https://www.facebook.com/groups/goldmedalbusiness/) | LinkedIn (https://www.linkedin.com/in/gogoldwithkatiecannon/) | YouTube (https://www.youtube.com/@GoGoldWithKatieCannon) Website: https://www.goldmedalbusiness.com/ (https://www.goldmedalbusiness.com/) Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ (https://www.audiocoffee.net/) Music promoted by https://www.chosic.com/free-music/all/ (https://www.chosic.com/free-music/all/) Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ (https://creativecommons.org/licenses/by-sa/3.0/) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

2. 

   8 Oct 2026

   How to Grow Your Children's Activity Business Without Advertising

   In this episode of Go Gold with Katie, former five-times British gymnastics champion turned seven-figure entrepreneur Katie Cannon shows you how to grow your student numbers using the database you already have. So many children's activity and sport businesses pour time, energy and money into the front end (Facebook ads, funnels, leaflets, social media) and completely forget about the back end. That's the leaky bucket, and it's where so much gold is hiding. Katie walks you through four internal marketing strategies you can hand straight to your admin team this week: reactivations, referrals, upsells and customer care. Whether you're running a dance studio, gymnastics club, football academy or preschool programme, this episode will help you fill your classes, grow your bottom line and stand out in a busy market without increasing your ad spend. In this episode, you'll learn: Why marketing is "oxygen" for your business, and why internal marketing still counts The difference between front-end (external) and back-end (internal) marketing How to clean up your database and find the past members you can bring back in the next few months The three reactivation offers that win families back Why "high tech with high touch" is the secret to converting more leads, and why a simple phone call still beats automation How to build referral calls into your system every six months How upsells (camps, bolt-on classes, workshops) can grow your bottom line by 20–25% Why one or two emails isn't a campaign, and what a proper camp launch looks like How customer care calls save members who are on the brink of leaving Ready to grow your business with support? If you're serious about growing and scaling your children's activity business, you don't have to figure it out alone. 👉 Join the Gold Medal Business membership: https://www.goldmedalbusiness.com/membership (https://www.goldmedalbusiness.com/membership) 👉 Visit our website: https://www.goldmedalbusiness.com/ (https://www.goldmedalbusiness.com/) Enjoyed this episode? Follow Go Gold with Katie on Spotify or your favourite podcast app, leave a review, and share it with a fellow children's activity entrepreneur who needs to hear it! Stay Connected With Gold Medal Business and Katie Cannon: Instagram (https://www.instagram.com/goldmedalbusiness/) | Facebook (https://www.facebook.com/gogoldwithkatiecannon) | Facebook Group (https://www.facebook.com/groups/goldmedalbusiness/) | LinkedIn (https://www.linkedin.com/in/gogoldwithkatiecannon/) | YouTube (https://www.youtube.com/@GoGoldWithKatieCannon) Website: https://www.goldmedalbusiness.com/ (https://www.goldmedalbusiness.com/) Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ (https://www.audiocoffee.net/) Music promoted by https://www.chosic.com/free-music/all/ (https://www.chosic.com/free-music/all/) Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ (https://creativecommons.org/licenses/by-sa/3.0/) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

3. 

   28 Sept 2026

   How Sean Conlon Built We Make Footballers

   In this episode of Go Gold with Katie, Katie sits down with Sean Conlon for a very personal conversation about football, entrepreneurship, franchising, mentorship, leadership and building a business that can scale. Katie and Sean have known each other for around 18 years. Sean was building his football business while Katie was building Backflip, and Katie even became a customer of We Make Footballers when her son started playing football there. About Sean Conlon Sean Conlon is the founder of We Make Footballers, a global football coaching franchise delivering elite, age-specific training for children aged 4–12 across the UK, USA, Australia, and the UAE. What began with his early coaching days at Chelsea FC's Academy has grown into a franchise model empowering local coaches to build rewarding businesses in their communities. Sean also founded Project Footballer, a media channel and Spotify podcast featuring in-depth conversations with football greats like Frank Lampard, Paul Merson, Jamie Redknapp, Joleon Lescott, and Troy Deeney, exploring what it really takes to become a footballer. Alongside this, he works as a Pre-Academy Scout for Chelsea FC, having helped over 30 players get signed, with We Make Footballers now contributing over a third of Chelsea's current U7 Advanced group. Sean's work sits at the intersection of sport, entrepreneurship, and social impact — driven by a belief that with the right systems, people, and mindset, football can change lives. What’s In This Episode? How We Make Footballers started The challenges of being a great coach but not yet understanding the business side The mentor who completely changed the direction of the business What Sean learned from his first franchisees The importance of having systems, processes and infrastructure before scaling Want to Build a Bigger Children's Activity Business? If Sean's story has got you thinking about what could be possible in your own business, you're not alone. Whether you're running a football academy, gymnastics business, dance school, swimming programme, theatre school or another children's activity business, the journey from coach or practitioner to business owner and CEO requires a different set of skills. That's exactly what we focus on inside Gold Medal Business. You'll get practical business training, support, resources and a community of children's activity and sports entrepreneurs who are working through the same challenges. Join Gold Medal Business: https://www.goldmedalbusiness.com/membership (https://www.goldmedalbusiness.com/membership) Learn more about We Make Footballers and find out about their franchise opportunities: https://wemakefootballers.com/ (https://wemakefootballers.com/) You can also connect with Sean on social media and follow Project Footballer to hear more from some of the biggest names in football: Project Footballer: https://www.projectfootballer.com/ (https://www.projectfootballer.com/) Facebook: https://www.facebook.com/WeMakeFootballers (https://www.facebook.com/WeMakeFootballers) LinkedIn: https://www.linkedin.com/in/sean-conlon-75803214/ (https://www.linkedin.com/in/sean-conlon-75803214/) Instagram: https://www.instagram.com/seanconlon1/ (https://www.instagram.com/seanconlon1/) Stay Connected With Gold Medal Business and Katie Cannon: Instagram (https://www.instagram.com/goldmedalbusiness/) | Facebook (https://www.facebook.com/gogoldwithkatiecannon) | Facebook Group (https://www.facebook.com/groups/goldmedalbusiness/) | LinkedIn (https://www.linkedin.com/in/gogoldwithkatiecannon/) | YouTube (https://www.youtube.com/@GoGoldWithKatieCannon) Website: https://www.goldmedalbusiness.com/ (https://www.goldmedalbusiness.com/) Intro and Outro Background Music Main Street by AudioCoffee | https://www.audiocoffee.net/ (https://www.audiocoffee.net/) Music promoted by https://www.chosic.com/free-music/all/ (https://www.chosic.com/free-music/all/) Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/ (https://creativecommons.org/licenses/by-sa/3.0/) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

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Spotify

5.0 / 5

4 ratings

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