European Growth Stories explores what it really takes to scale companies across Europe.
Hosted by international expansion expert Andrea Vaugan, the podcast brings together founders, growth leaders, and operators to share unfiltered insights on scaling beyond borders.
From navigating fragmented markets to building high-performing teams and moving faster in complex environments, each episode dives into the decisions, trade-offs, and mindsets that drive - or block - growth in Europe.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Nobody in a New Market Knows Who You Are. Your SDRs Won't Fix That - Leslie Tedgui #25
In this episode of European Growth Stories, Andrea Vaugan welcomes Leslie Tedgui, who spent close to a decade building global B2B marketing teams and brands at CrossKnowledge, MoovOne and CoachHub, where she was most recently VP of Marketing.
Leslie takes us inside what it really means to build one global go-to-market strategy across dozens of markets, from Berlin to New York and Tokyo, without losing what makes each region tick. She shares why she leaves campaign decisions to the local marketers who actually know their market, even when their ideas surprise her, how she decides which regions get real budget and which don't, and the story behind launching CoachHub's AI coach across four cities and two time zones in a single, perfectly synced event.
Her advice for anyone working on market entry into a new country: be patient, don't be a control freak, and trust the people who actually know the region.
Thank you very much to our podcast partner Weglot (https://www.weglot.com/) (https://studio.youtube.com/channel/UCrRhoQnfz-1aJ9awyHxEsOg)for the support of European Growth Stories! If you want to translate your website instantly with AI, refine with human edits, and go live in multiple languages. It’s mind-blowingly simple! Check out Weglot (https://www.weglot.com/)!
Thank you for listening to European Growth Stories!
We’re grateful to all our listeners, guests, and supporters for being part of this journey exploring international growth, market expansion, and European entrepreneurship.
If you enjoyed this episode, don’t forget to follow the podcast, leave a rating, and share it with your network.
Want to continue the conversation or learn more about expanding into new European markets?
Connect with Andrea Vaugan on LinkedIn (https://www.linkedin.com/in/andreavaugan/).
Discover Wyngs (https://wyngs.co).
See you in the next episode of European Growth Stories!
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
12 May 2026
#25 Angeley Mullins - What if the real reason companies don’t scale… isn’t money?
“Scaling is not a money problem. It’s a time problem.”
In this episode of European Scaling Stories, Andrea Vaugan welcomes Angeley Mullins, Chief Growth Officer at Ninox, for an in-depth conversation on the realities of scaling across Europe.
Together, they discuss one of the key differences between the US and Europe: speed. Angeley explains why time, more than capital, is often the most critical factor in scaling, and why delayed decisions, risk aversion, and fear of failure can slow European companies down. The conversation also explores leadership, psychological safety, founder mindset, product-market fit, and what it takes to build companies that can truly compete internationally.
They also look at Ninox’s current growth trajectory, its international expansion priorities, and the strategic choices involved in scaling across markets in today’s AI-driven environment.
This episode is supported by Weglot, a tool I’ve been recommending for years to companies expanding internationally. It’s also how I first connected with today’s guest, through one of their acceleration programs, a great example of how the right tools can truly enable international growth.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
5 Feb 2026
#23 - Christian Bergius - How Ecotree Adapted Its French Green Model for the German Market
When a green business model doesn’t translate across borders, adaptation becomes everything.
In this episode of Go-to-Germany Stories, Andrea Vaugan talks with Christian Bergius, Country Director Germany at Ecotree, about adapting their French sustainability model to the German market.
Christian shares why EcoTree had to move away from copy-paste expansion, how local ecosystem needs and customer conversations reshaped the offer, and what it takes to build a country operation with limited resources while staying aligned with HQ.
🎧 You’ll learn:
Why Germany requires local sustainability projects
How market feedback drives real adaptation
What to prioritize when opening a new market
👉 A concise, practical take on localization and scaling sustainability in Germany.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
10 ratings
Contact Go-to-Germany Stories
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Go-to-Germany Stories?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
