In each episode of Go to Market Fridays, I'll be talking about the challenges, best practices and learnings from launching a product to scaling it to customers and partners. This is a practitioners Point of View on all things Go to Market.
Go to Market Fridays
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5.0(1 reviews)
8 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
In each episode of Go to Market Fridays, I'll be talking about the challenges, best practices and learnings from launching a product to scaling it to customers and partners. This is a practitioners Point of View on all things Go to Market.
Language
🇺🇲
Publishing Since
7/15/2022
1 verified contact email on file for Go to Market Fridays
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Recent Episodes
February 24, 2023
Customer Segmentation for better alignment with Product and GTM teams - Part 2
<p>In the last episode, we spoke about Aligning Product and GTM teams with better segmentation and also talked about the need to prioritize features that resonate with segments. In this episode, I will talk about how to segment the customer base, how to evolve your segmentation and how to align product and GTM teams (and the need for this alignment - what success looks like and what failure mode looks like)</p>
February 17, 2023
Customer Segmentation for better alignment with Product and GTM teams - Part 1
<p>In this episode, I will cover the need for customer segmentation. Why should product managers not think of responding to every feature request but instead focus on a specific segment of customers based on their collaboration with the GTM teams. I'll talk about the need to segment, need to focus on specific segments based on use cases and how to prioritize product features based on GTM customer segmentation</p>
January 20, 2023
Channel Partner Conflict
<p>"Channel Partner Conflict" podcast discusses the different types of conflicts that can arise between companies and their channel partners. The four types of conflicts discussed in the podcast are: 1) Vertical level conflict, which occurs between different levels of the channel, 2) Horizontal level conflict, which occurs between channel partners at the same level, 3) Inter-type channel conflict, which occurs between different types of channel partners, and 4) Direct Sales conflict, which occurs when a company's direct sales team competes with its channel partners. The podcast provides insight on how to recognize and manage these conflicts to ensure a successful partnership. Additionally, the podcast will share 5 ways to deal with Direct Sales conflict specifically, providing strategies and solutions to resolve any issues that may arise.</p>
8 total episodes available
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Frequently asked questions
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- What is Go to Market Fridays?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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