From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.
Sid Kumar (Databricks) on the rise of the GTM strategist
Sid Kumar from Databricks discusses his journey in go-to-market strategy, exploring the three pillars, AI's role, revenue architecture, and aligning with company objectives in this interview.
17 Apr 2025
Brendan Short on AI SDRs
Brendan was previously at Apollo, founded a company called Groundswell, and writes for The Signal.
20 Mar 2025
TestBox’s James Kaikis on winning land and expand with intentionality
In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox.
James shared his thoughts on winning land and expand with intentionality and a whole lot more.
We explored why:
- Acquisition starts at home
- Homework speeds up sales cycles
- Customer success isn’t a department Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow James on LinkedIn here: https://www.linkedin.com/in/jameskaikis/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
6 Mar 2025
G2’s Mitch Osborne on demystifying software purchases
In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2.
Mitch shared his thoughts on demystifying software purchases and a whole lot more.
We explored why:
- Stack integration is table stakes
- Internal usage metrics are a must-have
- RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Mitch on LinkedIn here: https://www.linkedin.com/in/mitch-osborne-56830a44/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
20 Feb 2025
Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS
In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo.
Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more.
We explored why:
- You should create an emotional connection offline and on
- It pays to put a face on your product
- Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
6 Feb 2025
G2’s Michelle Vu on winning with context in B2B sales
In this edition of GTM mavericks, we welcomed Michelle Vu, Vice President of Sales, Customer at G2. Michelle shared her thoughts on winning with context in B2B sales and a whole lot more. We explored why:
- ICP is about more than acquisition
- AI wins compound over time
- Deep context reduces deal risk Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/
Follow Michelle on LinkedIn here: https://www.linkedin.com/in/michelle-koenig-vu/
Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/
23 Jan 2025
Docebo’s Silvia Valencia on winning the pipeline game in the enterprise
Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo. Thanks for listening.
8 Jan 2025
HubSpot’s Kimberly Dieter on leading sales in the age of AI
Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot.
18 Dec 2024
Building efficient and scalable revenue with Silvia Valencia
Silvia Valencia shares insights on building efficient and scalable revenue strategies for businesses.
12 Dec 2024
Developer marketing, AI demand, and more with Nino Medina
Nino Medina, growth and demand gen leader at Slack, Netlify, and Anthropic, shares actionable strategies for building a growth operating system that drives business success.
11 Nov 2024
AI assistance, attribution traps, and more with Alton Wells
Alton Wells, Director of Growth & Marketing Operations at Sigma Computing, shares expert insights on leveraging AI to optimize go-to-market strategies and avoid common attribution pitfalls.
21 Oct 2024
Account planning, inbox zero, and more with Eleanor Dorfman
Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool.
14 Oct 2024
Exec cold calls, business acumen, and more with Michael Sharp
Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight.
10 Oct 2024
GTM alignment, customer context, and more with Heath Barnett
Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax.
30 Sept 2024
Revtech, signal tracking, and more with Sean Gentry
Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow.
23 Sept 2024
Brand exposure, outbound best practices, and more with Melissa Adamo
Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic.
20 Apr 2023
Welcome teaser
Go-to-market mavericks share go-to-market gold from industry leaders, uncovering the latest strategies and best practices for success in this rapidly evolving landscape.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
82,959
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
26
Social presence
0
YouTube
76
Engagement
32
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