Go to Market Podcast

About Go to Market Podcast

The leading go to market podcast in the US.

Publisher

Leadbird.io

Category

business · business

Language

en

Explicit

No

First episode

4 Oct 2024

Latest episode

23 Dec 2024

Latest episodes

8 episodes in the feed.

1. 

   23 Dec 2024

   Product Led Growth Before Sales Delays Revenue Early Startups Need

   In this episode, I sat down with Stephen Hakami, CEO of Wiza, a leading B2B data provider. Stephen shared his entrepreneurial journey, starting from his experience in event sales where he identified the need for better data solutions. We discussed how he transformed this pain point into Wiza, which became one of the first tools to enable LinkedIn Sales Navigator search exports with verified contact information. Stephen provided valuable insights on building a product-led growth (PLG) company while bootstrapping, and how they're now evolving to move upmarket. We explored Wiza's approach to data quality, their focus on accuracy in email verification, and how they handle complex challenges like managing company domains and email formats across different regions. The conversation also covered current trends in the B2B data space, including waterfall enrichment, AI integration, and the future of cold email. Stephen shared his perspective on acquisition strategies in the B2B data space and how Wiza is positioning itself for continued growth. Connect with Stephen 📲 LinkedIn: https://ca.linkedin.com/in/stephen-hakami-5babb21b0 X: https://x.com/stephenhakami __ Chapters: 0:00 - Introduction & Wiza's Origins 4:23 - Building a Bootstrapped SaaS 8:15 - Product-Led Growth Strategy 12:47 - Data Quality & Verification 19:32 - AI Integration & Future Trends 27:45 - Cold Email Effectiveness 38:16 - Acquisition Strategy 42:18 - Closing Thoughts _______ 🚀 Want more leads on a pay-per-lead model?  Book a call here: https://www.leadbird.io/demo-booking _______ You can also listen to the Go To Market Podcast on your favorite podcast platforms 👇 🎵 Spotify: https://open.spotify.com/episode/4g0hVMuABnzRFzVWJW4XkP?si=jAJK4-7MSZ2f7PhFv0-Qvw 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/150-clients-per-account-manager-mastering-efficiency/id1772289456?i=1000679913022 ______ 🔔 SUBSCRIBE for more helpful videos! 📲 Follow me on LinkedIn and X for daily updates: https://www.linkedin.com/in/nick-abraham https://x.com/NickAbraham12 #b2b #customerservice #leadgeneration

2. 

   17 Dec 2024

   Community Building: A Faster Path to SaaS Growth Than Traditional Marketing

   Jesse Ouellette from Lead Magic shares his expertise on email deliverability, community building, and PLG SaaS growth, providing insights on navigating Microsoft Office and Gmail deliverability challenges.

3. 

   10 Dec 2024

   150 Clients Per Account Manager: Mastering Efficiency in Customer Success with AI

   Nick Abraham interviews Bruce Merrill, founder of Cleverly, on mastering efficiency in customer success with AI to achieve 150 clients per account manager and drive business growth.

4. 

   3 Dec 2024

   Beyond the Inbox: Reimagining Lead Generation for the AI Era

   Hans Dekker shares valuable insights on product-led growth models, go-to-market strategies, and the importance of positioning and audience targeting in the AI era.

5. 

   26 Nov 2024

   Why Cold Email is Just the Start: Building a Profitable Ad Funnel Crash Course

   Digital marketing entrepreneur Daniel Fazio shares strategies for scaling businesses with paid advertising, emphasizing the importance of a well-structured funnel and high-ticket offers.

6. 

   19 Nov 2024

   Debunking Email Myths: SmartLead Founder Reveals What Really Works

   In this episode, we’re joined by Vaibhav Namburi, the founder of SmartLead.ai, a groundbreaking platform that has revolutionized cold email outreach. We delved into various aspects of email deliverability, discussing the effectiveness of warm-up networks, the importance of customized copy, and the ongoing debate between private and public email infrastructure. Vaibhav emphasized that while technical aspects like DKIM and SPF are crucial, the real challenge lies in crafting unique and engaging messages that resonate with recipients. He shared insights on how successful campaigns focus on tailored content and maintaining a positive engagement ratio to enhance deliverability. We also touched on the evolution of SmartLead's go-to-market strategy, highlighting the importance of customer support and community engagement in driving growth. Brought to you by... Leadbird.io LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. Go to leadbird.io to learn more. Chapters 04:10 - AI in Email Copywriting 06:08 - Low Volume vs. High Volume Campaigns 13:08 - Email Infrastructure Setup 16:32 - Smart Delivery and Domain Management 35:41 - Go-to-Market Strategy for New Ventures Host links https://www.linkedin.com/in/nick-abraham https://x.com/NickAbraham12 Guest links https://www.linkedin.com/in/vaibhavnamburi https://www.smartlead.ai/ Keywords: cold email, deliverability, domain reputation, email infrastructure, personalization, demand generation, demand capture, lead magnets, case studies, AI copywriting, email campaign structure, objection handling, market research, customer pain points, ChatGPT

7. 

   23 Oct 2024

   Cold Email Is a Blood Bath Right Now - Here's 10 tactics that are working

   In this go-to-market podcast episode, Eric Nowoslowski of Growth Engine X shares lead generation strategies for today's challenging landscape. He covers maintaining multiple email infrastructures, humanizing cold emails, and focusing on fundamentals rather than complex campaign structures. Brought to you by... Leadbird.io LeadBird is a lead generation agency specializing in performance-driven cold email agency that generate demos and drives growth. Go to leadbird.io to learn more. Chapters 00:21 - Email Infrastructure Diversification: Maintain multiple domains and inboxes for better deliverability. 01:36 - Humanizing Cold Emails: Focus on personalized messages over generic templates for engagement. 09:33 - Demand Capture vs. Demand Generation: Tailor strategies based on market awareness of services. 34:33 - Proactive Objection Handling: Address potential objections directly in email content. 35:36 - Leveraging Case Studies and Mechanisms: Highlight processes and mechanisms, not just case studies. Keywords cold email, lead generation, email deliverability, spam filters, email infrastructure, humanizing emails, email warming, domain reputation, case studies, demand capture, demand generation, outreach strategy, personalization, bounce rate, email campaigns, automation tools, client acquisition, market research, email copywriting, performance-driven emails, hyper-personalized emails Host links https://www.linkedin.com/in/nick-abraham https://x.com/NickAbraham12 Guest links https://www.linkedin.com/in/outboundphd https://x.com/enowoslawski

8. 

   4 Oct 2024

   Trailer

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Contact Go to Market Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.