GO with Joe Chura

About GO with Joe Chura

2015 Chicago Marathon. Mile 13. I’m flying—feeling like I could run forever. Heart surgery, back surgery, barely able to stand a decade before, and here I am crushing it. Then I see the sign: NOT ALMOST THERE. Everything changed. Heavy legs. Cramping. Mental breakdown. I barely finished what started as my best race ever. That sign broke me, but it also built me. Southside Chicago kid who studied for 15 seconds between building cars on the assembly line. Graduated in 5 years. Built companies. Sold two. 800 employees. Young father at 20 who figured it out as I went. I’ve spent 50+ episodes of Not Almost There interviewing experts, and now my cohost and I are diving deeper into the conversations that matter most. We dig into what it really takes—in business, branding, health, life. No fluff. Real talk about building something that matters while the clock’s ticking. Whether you’re running your first mile or your hundredth company, we’re here to help you go the distance. Because almost there isn’t good enough.

Publisher

Joe Chura

Category

business · health & fitness

Language

en

Explicit

No

First episode

4 Jan 2021

Latest episode

20 Jul 2026

Latest episodes

5 of 105 episodes have a transcript.

1. 

   20 Jul 2026TRANSCRIPT

   Marketing to Ritual vs. Reason: How and When to Use Each Strategy

   Joe Pulizzi explores marketing to ritual versus reason, using Go Brewing's launch to illustrate psychographics over demographics for founders and marketers.

2. 

   4 Jul 2026TRANSCRIPT

   Marketing to Everyone Is Marketing to No One

   Host Joe explains how defining a niche audience for Go Brewing cultivates brand values and expands market reach through targeted storytelling.

3. 

   29 Jun 2026TRANSCRIPT

   "Beer Pushups" Wasn't a Thing. Then It Became Our Best Customer Acquisition Tool.

   Joe DeLoss, founder of Go Brewing, shares how a "beer pushups" activation became a powerful customer acquisition tool, revealing insights into measurable brand engagement and sponsorship ROI.

Inside a recent episode

Marketing to Ritual vs. Reason: How and When to Use Each Strategy

Published 20 Jul 2026 · Transcript excerpt

[…] It was kind of serving that very specific need. It was a product for a solution, right? Then I think in the original way you were conceiving of Go, correct me if I'm wrong, was more like, for people who want to empower themselves to live their life to the fullest and all that kind of stuff, this is a product that can help you to do that, right? Now to this new product of, I'm not trying to do any, I just want to enjoy myself. I just want a beer, right? And so it's like this stigma of NA has gone away that now allows this product to be available to more people, but that changes how you have to market it. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

24 ratings

Contact GO with Joe Chura

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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