Hi, I’m Nicole Haney and this is The Thrive Podcast. I’m a business professor, consultant, and professional speaker who helps goal driven entrepreneurs and business leaders pursue big goals. On this show, I share tactical business advice, mindset tips, and inspiring interviews to help you gain confidence, reach your goals, and thrive in your business and life.
Strategic Marketing to Grow Your Business with FRESH Communications
This week, I'm joined by Stephanie Ferrari and Sheri Kasper of FRESH Communications. Steph and Sheri have built an incredible marketing and communications company over the last eight years.
What started as two dieticians starting a business while in traffic on Route 95, has since grown to a powerhouse marketing firm working with huge brands across the USA, including Swerve sweetener and Kevin's Natural Foods.
Here's what we talk about in this week's episode:
- Why they said yes to every opportunity in the early days
- How they helped small brands grow and be acquired by Pepsi and Mars
- The marketing strategies they use to get clients to the point of acquisition
- How they strategically helped Swerve sweetener expand their brand
beyond the keto market and eventually be acquired
- Why you should start small and build up to larger media outlets using a strategic growth strategy
- How they have built a positive culture on their team
- Actively seeking feedback as a leader
Connect with FRESH Communications:
https://freshcommunications.com/
https://www.linkedin.com/company/fresh-communications-inc./
https://www.instagram.com/freshcommunications/
Connect with me:
https://www.nicolehaney.com/
https://www.linkedin.com/in/msnicolehaney/
https://www.instagram.com/itsnicolehaney/
*Please excuse the sound quality on this episode. I was having some mic issues that have now been resolved - and I promise the content is worth listening through my bad mic*
1 Oct 2024
International expansion and finding success in leadership with CEO of BADESOFA North America, Valerie Khayutin
On today's episode I'm talking to Valerie Khayutin, the CEO of BADESOFA North America.
We touch on a number of topics in this episode, including how she became the CEO of an international organization, the challenges associated with bringing BADESOFA to North America, and how she has found success as a leader.
Here's what's in the episode:
- Valerie's journey to CEO of an international organization
- Why she decided to pursue intra-preneurship rather than
entrepreneurship
- The challenges of expanding an German brand across North America
- What a CEO actually does
- Dealing with imposter syndrome and building confidence as a leader
- How Valerie motivates and inspires her team (and why it's so important to include them in decision making)
- East coast life vs. west coast life
- The one habit Valerie swears by that helps her achieve her goals
Connect with Valerie:
Use discount code PODCAST15 to get 15% off BADESOFA products
https://www.linkedin.com/in/valerie-khayutin-30297123/
https://badesofa.com
Connect with me:
https://www.linkedin.com/in/msnicolehaney/
https://www.nicolehaney.com/
https://www.instagram.com/itsnicolehaney
24 Sept 2024
Risk and Uncertainty
Here's what we talk about in this week's episode:
- We sold our house!
- Why I'm so proud of myself for prioritizing my personal life
- The podcast episode that shifted my perspective on risk
- The risk is what makes it an adventure
- Why I've been questioning my life decisions
- Seeing risk and uncertainty through a different lens
Link to Rich Roll episode mentioned on show: https://open.spotify.com/episode/4c6gOl8CKrsjzjztqO0RPD?si=49d94f72eba64dad
Connect with me:
https://www.linkedin.com/in/msnicolehaney/
https://www.nicolehaney.com/
https://www.instagram.com/itsnicolehaney
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