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Going Beyond the Deal

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by J. Michael Fischer Jr | DBD Investment Bank

5.0(2 reviews)
54 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
47

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality75
Social0
YouTube0
Engagement51
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Podcast Overview

Welcome to Going Beyond The Deal. The show for founders, business owners, and professionals who want to grow smarter, achieve bigger exits, and build a legacy that lasts. Your host is no other than, J. Michael Fischer Jr – connector, life-long student of personal growth, and Managing Director at DBD – a bespoke investment bank that helps businesses handle big financial moves. Each week, we look beyond the numbers and the deals to talk about what really drives success. You'll hear from entrepreneurs, strategists, and top performers about the mindset, habits, and decisions that help businesses — and people — keep moving forward. If you're getting ready to sell, raise capital, or just level up — you're in the right place.

Language

🇺🇲

Publishing Since

4/21/2025

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47

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality75
Social0
YouTube0
Engagement51
Learn more
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Publishing Consistency
Every 6 days
Performing excellently!
poor
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Recent Episodes

Episode thumbnail for 53 | Laurel Whitney - How to Beat Coke and Pepsi Without an Ad

July 28, 2026

53 | Laurel Whitney - How to Beat Coke and Pepsi Without an Ad

<p>What if the smartest business you ever build is the one you never planned to sell?</p><p>Laurel Whitney has done what most founders only imagine once. She is the co-founder and CFO of Push Beverages, but before that she built and sold the largest independent vending company in New Jersey, and before that she opened and sold a 22,000 square foot children's entertainment facility. In this conversation with J. Michael Fischer Jr., she talks about what it actually feels like to build, sell, and start over.</p><p>They get into the 2008 recession that accidentally created Push, why she named a soda the secret weapon she never wanted to share, how she protected her employees through an exhaustive sale, and why she refuses to put her drinks on supermarket shelves. She also breaks down Simply Push, the school-ready line built to beat sugary alternatives, and what building companies alongside her husband really takes.</p><p>If you have ever wondered what happens after the deal closes and the next morning arrives, this is the founder's view most people never get. Listen now.</p><h2><strong>Timestamped Highlights</strong></h2><p><strong>[00:15]</strong> – The three businesses she built before most founders finish one</p><p><strong>[06:38]</strong> – Why she opened a 22,000 square foot play space after having kids</p><p><strong>[07:32]</strong> – Selling the vending company to a multi-billion dollar buyer</p><p><strong>[09:22]</strong> – The soda they built only for themselves, and never meant to sell</p><p><strong>[10:20]</strong> – The 2008 shift that told them to launch four flavors</p><p><strong>[11:18]</strong> – The pizzeria and gas station calls that turned a secret into a business</p><p><strong>[12:32]</strong> – Inside an exhaustive due diligence she worked through on vacation</p><p><strong>[12:57]</strong> – The one contract term she refused to sign without</p><p><strong>[16:43]</strong> – Forty-nine states, and the samples headed to Alaska</p><p><strong>[17:12]</strong> – The wrapped Sprinter van that sold Push door-to-door</p><p><strong>[19:14]</strong> – The USDA rule that decides what schools can sell</p><p><strong>[23:09]</strong> – Why Push will never be a supermarket brand</p><p><strong>[28:06]</strong> – Her one rule for couples who want to build together</p><p><strong>[30:58]</strong> – The small choice that changed the entire trajectory of her life</p><h2><strong>Mentioned Resources</strong></h2><ul><li><u><a href="http://instagram.com/sodasimplypush/" rel="noopener noreferrer" target="_blank">Simply Push</a></u></li><li><u><a href="https://www.pushbeverages.com/tribe-tea" rel="noopener noreferrer" target="_blank">Tribe Sweet Tea</a></u></li><li><u><a href="https://www.jnj.com" rel="noopener noreferrer" target="_blank">Johnson &amp; Johnson</a></u></li><li><u><a href="https://www.yelp.com/biz/giggles-play-station-rockaway" rel="noopener noreferrer" target="_blank">Giggles Play Station</a></u></li><li><u><a href="https://www.vendingmarketwatch.com" rel="noopener noreferrer" target="_blank">Automatic Merchandiser</a></u></li><li><u><a href="https://www.coca-cola.com" rel="noopener noreferrer" target="_blank">Coca-Cola</a></u></li><li><u><a href="https://www.pepsi.com" rel="noopener noreferrer" target="_blank">Pepsi</a></u></li><li><u><a href="https://www.fna.usda.gov/school-meals/nutrition-standards/smartsnacks" rel="noopener noreferrer" target="_blank">USDA Smart Snacks in School guidelines</a></u></li><li><u><a href="https://www.snaofok.org" rel="noopener noreferrer" target="_blank">Oklahoma School Nutrition Association</a></u></li></ul><br/><p></p><h2><strong>About the Guest</strong></h2><p>Laurel Whitney is the co-founder and CFO of Push Beverages, a New Jersey-based beverage company now selling seven product lines across 49 states. She handles the finance, production, and logistics side of the business, which she co-founded with her husband. A serial entrepreneur, she began her career in public relations at Johnson &amp; Johnson, founded and sold Giggles PlayStation, a 22,000 square foot children's entertainment facility, and built the largest independent vending company in New Jersey before selling it in 2013. Push Beverages is a certified women-owned company, and its Tribe Sweet Tea was named Product of the Year by Automatic Merchandiser.</p><p>🔗 <u><a href="https://www.linkedin.com/in/laurelmwhitney/" rel="noopener noreferrer" target="_blank">LinkedIn</a></u> | <u><a href="https://www.pushbeverages.com" rel="noopener noreferrer" target="_blank">Website</a></u></p><p></p><h2><strong>Important Links</strong></h2><ul><li>Feel Fully Alive: <u><a href="https://rebrand.ly/dimensionsf37f2b" rel="noopener noreferrer" target="_blank">The 5 Dimensions of Vitality</a></u> gives you the framework to thrive. <u><a href="https://rebrand.ly/83d770" rel="noopener noreferrer" target="_blank">Get your copy here</a></u>.</li><li>Stay Ahead in Business: Michael shares strategies to boost your financial decisions. <u><a href="https://rebrand.ly/7e3544" rel="noopener noreferrer" target="_blank">Read his latest blog</a></u>.</li><li>Grow Your Wealth: <u><a href="https://rebrand.ly/dbd-investment-47fca2" rel="noopener noreferrer" target="_blank">Book a call with DBD Investment Bank</a></u>.</li></ul><br/><p>Going Beyond the Deal is an original podcast brought to you by J. Michael Fischer Jr. Production and editing by <u><a href="https://rebrand.ly/pybmf2026" rel="noopener noreferrer" target="_blank">Podcast Your Brand</a></u>.</p>

Episode thumbnail for 52 | David Crawford - How AI Gives Busy Founders Their Time Back

July 21, 2026

52 | David Crawford - How AI Gives Busy Founders Their Time Back

J. Michael Fischer Jr. interviews David Crawford, CEO of Anco AI, about how custom AI systems reclaim founders' time by eliminating friction and automating administrative tasks.

Episode thumbnail for 51 | What I'd Do 24 Months Before I Sold My Business

July 14, 2026

51 | What I'd Do 24 Months Before I Sold My Business

J. Michael Fischer Jr. reveals six crucial actions founders take 24 months before selling to maximize their business's value.

54 total episodes available with 19 transcripts

Recent guests on Going Beyond the Deal

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David Crawford

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Gary Kellstrom Jr

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Michael Balsamo

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Jay David

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Eric LeGrand

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Dr Maria Kunstadter

Guest

Amy Hedrick

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Brad Younggren

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Bill Butrymowicz

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Keith Zubchevich

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John Sutton

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Ian Wishingrad

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Frequently asked questions

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What is Going Beyond the Deal?

Welcome to Going Beyond The Deal. The show for founders, business owners, and professionals who want to grow smarter, achieve bigger exits, and build a legacy that lasts.

Your host is no other than, J. Michael Fischer Jr – connector, life-long student of personal growth, and Managing Director at DBD – a bespoke investment bank that helps businesses handle big financial moves.

Each week, we look beyond the numbers and the deals to talk about what really drives success.

You'll hear from entrepreneurs, strategists, and top performers about the mindset, habits, and decisions that help businesses — and people — keep moving forward.

If you're getting ready to sell, raise capital, or just level up — you're in the right place.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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