Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. <br/><br/><a href="https://goingdirect.substack.com?utm_medium=podcast">goingdirect.substack.com</a>
Going Direct Conversations
Claim This Podcastby Jordan Wolfe
5.0(1 reviews)
68 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality70
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YouTube0
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Podcast Overview
Going Direct explores the decentralization of the real economy and how new technologies can bring us closer to the products we buy and the people who make them. <br/><br/><a href="https://goingdirect.substack.com?utm_medium=podcast">goingdirect.substack.com</a>
Language
🇺🇲
Publishing Since
3/1/2025
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35
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Quality70
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Recent Episodes
July 21, 2026
#71 Maria Intscher-Owrang: Pour It, Mold It, Wear It - A New Way To Make Clothing In America
<p>I sit down with Maria Intscher-Owrang, co-founder and CEO of Simplifyber, to discuss their completely new way to produce soft goods with natural fibers. Her invention collapses textile production down to a single 100-second molding step. No spinning, weaving, cutting, or sewing required.</p><p>After 24 years designing for Vera Wang, Calvin Klein, and Alexander McQueen, Maria experienced how outdated soft goods manufacturing really is. We get into why cheap labor is the main blocker to reshoring textile production and why her real end game is selling the machine, not the product.</p><p>Enjoy.</p><p>Recording date: June 18, 2026</p><p></p><p><strong>Chapters</strong></p><p>00:00 Introduction</p><p>07:16 Maria’s Background</p><p>11:46 Simplifyber’s Production Process</p><p>16:39 Creating New Design Spaces</p><p>18:20 Reducing Labor Costs To Make Reshoring Possible</p><p>22:11 Manufacturing As A Service</p><p>25:15 Cost Efficient, Sustainable Production</p><p>28:06 Simplifyber’s Business Model</p><p>32:40 Transitioning To Commercial Production</p><p>37:59 What About the Rest Of the Supply Chain?</p><p>40:53 Using Market Constraints As A Force For Innovation</p><p>43:42 D2C and Direct Distribution</p><p>50:39 Will AI Centralize Or Decentralize The Real Economy?</p><p>55:46 Rapid Fire</p><p></p><p><strong>Follow Jordan on X</strong>:</p><p>* <a target="_blank" href="https://x.com/jrwolfe">https://x.com/jrwolfe</a></p><p></p><p><strong>Connect with Maria Intscher-Owrang:</strong></p><p>* Simplifyber: <a target="_blank" href="https://l.instagram.com/?u=https%3A%2F%2Fwww.simplifyber.com%2F%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnUGEgcLIE4PmTx7la_za3mp5LagijSEHY2YxafIgLhS_N46cr4ZclHp6axx8_aem_hL55ZS8oVVfLXXEpTa03hw&e=AUAO9IaeGGgNl6ajnuHr4ohMJCL6N4aNxvAXLU_mMIQKYznBxR9pFIugMMeR-rnMRNcIjw8EFkuPTGTRWir3RKUlSADZ7KoLqii7N1YjJ3HNN3FHobtmYCszHwUUppUf_f4RT5mlpz4nmjmjXFbjVd0">www.simplifyber.com</a></p><p>* Instagram: <a target="_blank" href="https://www.instagram.com/simplifyber_inc/">https://www.instagram.com/simplifyber_inc/</a></p><p>* LinkedIn: <a target="_blank" href="http://linkedin.com/in/maria-intscher-owrang-3278a07">linkedin.com/in/maria-intscher-owrang-3278a07</a></p><p>* Crush ‘n sniff: https://www.crushnsniff.com/</p><p></p><p>Remember to go direct!</p><p>Jordan</p><p></p><p>P.S. Be an owner</p><p>P.P.S Build with love</p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://goingdirect.substack.com?utm_medium=podcast&utm_campaign=CTA_1">goingdirect.substack.com</a>
July 7, 2026
#70 Avalo: Using AI To Build A New Deal For American Farmers
<p>I sit down with Mariano Alvarez and Brendan Collins, co-founders of Avalo, to talk about how they are using their plant breeding technology to rebuild the US cotton supply chain from the seed up.</p><p>We get into how they’re able to sell seeds to farmers at half the market price, why they contract with them to buy the cotton back before a single seed goes into the ground, and the long-term goal of bringing smaller farms back to America.</p><p>Enjoy.</p><p>Recording date: June 11, 2026</p><p></p><p><strong>Chapters</strong></p><p>00:00 Introduction</p><p>05:09 What Plant Breeding Actually Is</p><p>06:50 Current Cotton Supply Chain</p><p>10:31 Avalo’s Rapid Evolution Process</p><p>13:41 Texas Cotton Farm Pilot</p><p>18:07 How Avalo Is Using AI</p><p>23:06 Model & Open Source Used To Build Avalo</p><p>24:27 Avalo's Founding Story</p><p>28:29 Creating A New Cotton Supply Chain</p><p>31:23 Agricultural Industry Challenges</p><p>38:06 Why Start With Cotton</p><p>41:38 Avalo’s Initial Results</p><p>43:21 America's Biggest Little Cotton Patch</p><p>46:49 Farmers’ Economics With Avalo</p><p>50:46 Going Direct WIth Clothing Brands</p><p>58:00 How To Make Avalo's Vision Become Reality</p><p>01:01:25 Rapid Fire</p><p></p><p><strong>Follow Jordan on X</strong></p><p>* <a target="_blank" href="https://x.com/jrwolfe">https://x.com/jrwolfe</a></p><p></p><p><strong>Connect with Avalo</strong></p><p>* Website: https://www.avalo.ai/</p><p>* Mariano Alvarez: <a target="_blank" href="mailto:m.alvarez@avalo.ai">m.alvarez@avalo.ai</a></p><p>* Brendan Collins: <a target="_blank" href="mailto:b.collins@avalo.ai">b.collins@avalo.ai</a></p><p></p><p>Remember to go direct!</p><p>Jordan</p><p></p><p>P.S. Be an owner</p><p>P.P.S Build with love</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://goingdirect.substack.com?utm_medium=podcast&utm_campaign=CTA_1">goingdirect.substack.com</a>
June 30, 2026
#69 Kat Scott: First They Laugh, Then They Fight, Then You Win, Open-Source Robotics
<p>I sat down with Kat Scott, Developer Relations Engineer at Intrinsic AI (a Google company), who’s spent her entire 20+ year career in robotics. Kat is the developer advocate for the Robot Operating System (ROS), the open-source, “Linux for robots” that’s quietly been downloaded nearly a billion times. We get into why she believes open source has already won in robotics, the game theory behind why that happened, and why we can’t bring production back home until we bring back the boring stuff at the base of the pyramid.</p><p>Enjoy.</p><p>Recording date: June 10, 2026</p><p></p><p><strong>Chapters</strong></p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4">00:00</a> Introduction</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=198s">03:18</a> Rats And Plants</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=451s">07:30</a> ROS: The Robotics Operating System</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=872s">14:32</a> Intrinsic’s Role In Robotics</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=977s">16:17</a> Running The ROS Developer Community</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=1093s">18:13</a> Open vs Closed-Source In Robotics</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=1273s">21:13</a> Breakdown Of Robotics Stack</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=1479s">24:39</a> Open Source And Incentive Structures</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=1694s">28:13</a> State Of The Robotics Industry In 2026</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=1946s">32:26</a> Reindustrialization In The U.S.</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=2640s">44:00</a> Distribution And System Integrators</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=2946s">49:06</a> Robotics-As-A-Service</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=3247s">54:07</a> Building Useful Robots</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=3551s">59:11</a> Rapid Fire</p><p><a target="_blank" href="https://www.youtube.com/watch?v=_t0F_nlpMl4&t=3738s">01:02:17</a> Open Source Calls Checkmate</p><p></p><p><strong>Connect with Kat Scott:</strong></p><p>* ROS: https://www.ros.org/</p><p>* LinkedIn: <a target="_blank" href="https://www.linkedin.com/in/katherineascott/">https://www.linkedin.com/in/katherineascott/</a></p><p>* GitHub: <a target="_blank" href="https://github.com/kscottz">https://github.com/kscottz</a></p><p>* X: <a target="_blank" href="https://x.com/kscottz?lang=es">https://x.com/kscottz?lang=es</a></p><p></p><p>Remember to go direct!</p><p>Jordan</p><p></p><p>P.S. Build with love</p><p>P.P.S Be an owner</p><p></p><p></p><p>Thanks for reading Going Direct! This post is public so feel free to share it.</p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://goingdirect.substack.com?utm_medium=podcast&utm_campaign=CTA_1">goingdirect.substack.com</a>
68 total episodes available
Recent guests on Going Direct Conversations
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Oren Falkowitz
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Brett Bivens
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Andy Hunter
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Kary Bheemaiah
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Nic Radford
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Chris Paxton
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Michael Cho
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Alan Perlstein
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Jenny Kan
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Liz Muller
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Karol Hausman
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Kevin Black
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Yes, this podcast regularly features guests.
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