The hustle on the field is only part of the game for professional athletes and teams – the off-field branding is key to capitalizing on those successes. Ben Crook and the Professional Sports Partners crew chat with athletes and professionals in the sports industries to hear the stories of how they've approached building impactful brands.

Going For It!
Claim This Podcastby Professional Sports Partners
Podcast Overview
The hustle on the field is only part of the game for professional athletes and teams – the off-field branding is key to capitalizing on those successes. Ben Crook and the Professional Sports Partners crew chat with athletes and professionals in the sports industries to hear the stories of how they've approached building impactful brands.
Language
🇺🇲
Publishing Since
7/21/2020
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Recent Episodes

September 20, 2022
10 Years of Re-Imagining Sports and Challenging the Status Quo
<p>In a special episode of Going For It, host Ben Crook is joined by PSP CEO Jason Kohll and COO Tamara Lupo as they take a trip down memory lane as the agency celebrates its 10 year anniversary. Jason and Tamara explain the agency's vision and explore the growth experienced over the past decade, and we hear from several "early adopters" of PSP as they share their experiences with the agency and reminisce on some stories from our first 10 years.</p>

April 12, 2022
Gretchen Sheirr: Houston Rockets President of Business Operations
<p>Gretchen Sheirr joins PSP's Ben Crook and Jason Kohll for a conversation about her role at the Rockets, being one of a handful of female execs in the NBA, and her growth through the organization after 20 years with the team. Sheirr also discusses how the Rockets have kept their fanbase engaged and active during a rebuilding period, and what flexibility that allows that maybe isn't available when the team on the court is a championship contender.</p>

January 18, 2022
Amanda Mann: Moda Center General Manager
<p>Amanda Mann was on the forefront of the Covid-19 pandemic as the GM of the Moda Center, home of the Portland Trailblazers. She chats with PSP's Ben Crook and Tamara Lupo about how they had to react to the pandemic and how it's changed venue operations as fans have returned. Mann also shares her experience in founding the Portland chapter of WISE (Women in Sports & Entertainment), and how she's made connections with fellow female GMs in a field traditionally dominated by men. Finally, we look ahead to what's coming in the sports and entertainment industry and the one thing that she recommends building for with a new venue or renovations.</p>
13 total episodes available
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This podcast updates daily.
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Yes, this podcast regularly features guests.
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