From Boston, MA this is Going Live, a show where we talk to marketers and public speakers on how to run successful live events. We learn how people get confident on camera, avoid technical failures, and create presentations that bring in hundreds of attendees.
If You Forget This...You Won't Get Any Results From Your Webinar (Or Presentation)
I see this mistake in TED talks. I see it in real life conferences by amazing public speakers. I see it in new webinars that are just getting started. In this episode I teach you about a critical element needed in all of your presentations, if you want to get results or revenue.
4 Feb 2021
Growing a Tik Tok Channel to 90,000 followers in Under a Year
In this episode we’ll listen to the story of how Thomas grew his channel to 90,000 followers. We’ll discuss two different videos that went viral and dissect them. We'll learn how he plans his out his videos out(with an unusual tool in today's digital age), and recommendations for when you should post & how often. Lastly we’ll cover what you can do to break out of the dreaded plateau of growth.
29 Jan 2021
Behind the Scenes of 147 Webinars in a Year: Managing Your Schedule, Technical Failures To Avoid, Email Promotion Timelines
Abby Hull helped manufacturing companies run over 130+ webinars in 2020. This is no easy job. Every time I've worked with her, I have been awed by how she stays so organized.
This is the story of how Abby got into the field of digital events, what she's learned behind the scenes, and systems she's setup so she can stay sane while talking to 30+ clients at any given time.
In this episode you will learn:
How Abby plans out her webinars, calendars, and structures her day
Gardner Media's learnings on email promo over 2 years (and the model they follow today)
Who's on the webinar team and what they do
What are issues that can happen live? How do you handle them?
Why Gardner stopped using GoToWebinar and what they use now instead
What to do when a natural disaster is heading to your office, right before your webinar starts
21 Jan 2021
Confronting Nerves, Designing Presentations, Tools To Get Started With Public Speaking
In this episode we interview Sam Wainwright, a dental expert who's spoken at physical and digital events over 200 times. We talk about how he gains confidence on camera when speaking to a large audience, how he makes high quality content without a studio team, and specific tools that allow him to easily create engaging presentations. Lastly, we talk about 1 easy task you can start doing today, to gain confidence going live.
30 Dec 2020
The #1 Reason Why Webinars Work (and have for 20+ years)
To some, the word webinar seems outdated, it's a dinosaur-era term. But there's a reason they've been around for over two decades and WHY they're so effective. It's not what you think, and this is something most marketers often overlook.
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