Going Nowhere is a candid look behind the scenes of building a business, raising a family, and figuring out life as you go.
Join husband-and-wife entrepreneurs Maurizio and Saphira as they navigate the beautiful chaos of running Nowhere Bakery while raising a newborn and a toddler. From entrepreneurship, parenting and wellness, to the wins, the setbacks, and everything in between, no topic is off limits.
Whether you're building a business, growing a family, or simply trying to keep up with everyday life, Going Nowhere is your reminder that no one has it all figured out.
Having kids changes EVERYTHING... and nobody can really prepare you for it.
In this episode of Going Nowhere, we’re getting real about our journey into parenthood, from deciding whether we were ready for kids while building Nowhere Bakery to pregnancy, labor, delivery, and everything in between.
We’re sharing the realities of our first birth experience, how becoming parents changed us, navigating a miscarriage before our second pregnancy, and how different it felt going through it all a second time.
From the moments that made us laugh to the ones that changed our lives forever, this is the honest, unfiltered side of parenthood that doesn’t always make it onto social media.
Because apparently, there’s a reason they call it LABOR.
9 Sept 2026
The Art of Selling | How Maurizio broke sales records at Tom Ford & Chanel
What makes someone REALLY good at sales?
In this episode, we’re going all the way back to the beginning of Maurizio’s story. From childhood, through high school and college, and eventually to selling luxury in Beverly Hills at Chanel and Tom Ford. Later becoming #1 in sales to the biggest names in the industry.
We talk about where his natural ability to sell came from, the lessons he learned a long the way, the best practices that actually work, and what separates great salespeople from everyone else.
Whether you’re in sales, building a business, or just trying to get better at convincing people to believe in what you’re doing… there’s a lot to take away from this one.
26 Aug 2026
So You Want to Get Into Retail…
Getting your product into stores sounds like the ultimate business milestone, but what does it actually take to get there?
In Episode 6, we’re breaking down the truth about wholesale and retail: how you actually submit to retailers, what buyers are looking for, how much it costs to sell wholesale, margins, fees, production, packaging, logistics, and all the expenses that come with getting your product onto store shelves.
We talk about what we wish we knew before getting into retail, the realities behind those “big” wholesale orders, and why getting into stores is only the beginning.
If you’ve ever wondered how brands actually get into retail, what wholesale really looks like, or whether getting on shelves is worth it, this episode is for you.
18 Aug 2026
This might start an argument....
Who’s more likely to be late? Who’s more likely to cave with the kids? Who’s more likely to launch a product before it's ready? 😂
In this episode of Going Nowhere, Saphira and Maurizio put their relationship, parenting, and business partnership to the test with a game of Who’s More Likely To?
From marriage and parenthood to entrepreneurship, running a business together, and everything in between, today's episode tells you a little bit more about the duo. Because when you’re married, raising kids, and building a business together… there’s really nowhere to hide.
12 Aug 2026
Shark Tank | The truth behind the "deal"
In this episode of Going Nowhere, we’re taking you behind the scenes of what it was really like to be on Shark Tank: applying, filming, the waiting, the nerves, the moments you never see on TV, and what happens when the cameras stop rolling.
What no one watching knew was that, while we were filming one of the biggest opportunities of our careers, we were also living through one of the worst weeks of our lives.
We couldn’t talk about it. We couldn’t explain what was happening. We just had to show up, walk onto that stage, and pretend everything was okay.
This is the story behind our Shark Tank experience and the part of the story that never made it onto television.
4 Aug 2026
Success has a price | What it really costs to run a business
Everyone talks about the freedom of owning a business, few talk about the sacrifices. In this episode, we unpack the realities of entrepreneurship: making difficult leadership decisions, letting people go, missing milestones, finding time for your kids, and learning that success often comes with trade-offs no one prepares you for.
28 Jul 2026
That time we got a cease and desist from Mondelez
In Episode 2, we're sharing the origin story of Nowhere Bakery, from baking in our home kitchen to the cookie collaboration that unexpectedly changed everything. We dive into the viral moment that sparked our biggest business boom, how we landed our first wholesale accounts and retail stores, and the surreal experience of receiving a cease and desist from the owners of Oreo. It's the behind-the-scenes story of taking a wild idea and turning it into a real business. Plenty of lessons, surprises, and delicious treats along the way.
21 Jul 2026
From struggle to startup | The founding story of Nowhere Bakery
Welcome to the very first episode of Going Nowhere!
Before there was Nowhere Bakery, there was a journey filled with unexpected twists, health struggles, and a leap across the world. In this episode, Saphira shares her story; from growing up in New Zealand to navigating life-changing health challenges that ultimately inspired the creation of Nowhere Bakery.
Maurizio and Saphira also dive into the beginning of their relationship, what it was really like starting a business from the ground up, the highs, lows, and lessons that shaped the brand into what it is today.
If you've ever wondered how Nowhere Bakery began or what kick started this gut healthy company, this is where the story starts.
https://nowherebakery.com
https://www.instagram.com/nowherebakery
https://nowherebakery.substack.com
https://www.tiktok.com/@nowherebakery
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