Learn how to make money in the foundry industry. Listen to the discussions of Staffan Zetterström and Fabian Niklas. Also enjoy the stories of our Guests. <br/><br/><a href="https://goldcasting.substack.com?utm_medium=podcast">goldcasting.substack.com</a>
Goldcasting Podcast
Claim This Podcastby Staffan Zetterström & Fabian Niklas
5.0(8 reviews)
75 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇸🇪
47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality36
Social0
YouTube82
Engagement60
Podcast Overview
Learn how to make money in the foundry industry. Listen to the discussions of Staffan Zetterström and Fabian Niklas. Also enjoy the stories of our Guests. <br/><br/><a href="https://goldcasting.substack.com?utm_medium=podcast">goldcasting.substack.com</a>
Language
🇺🇲
Publishing Since
9/14/2023
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47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality36
Social0
YouTube82
Engagement60
6
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3
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10
Growth Opportunities
excellent
Episode Length
44 minutes
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Recent Episodes
July 9, 2026
GN 75 - Is Traditional Die-Casting dead? Luca Greco explains
<p>Is traditional die casting really dead, or is the industry simply being forced to change faster than many foundries expected? In this Gold Nugget, Fabian Niklas and Staffan Zetterström speak with Luca Greco about gigacasting, new markets, automotive pressure, and why die casting still has a strong future for companies willing to move.Luca Greco is a project manager in the technical department of a small foundry in Northern Italy. He is also known in the die-casting world for his online presence through his gigacasting newsletter.The conversation looks beyond the usual debate around large machines and Tesla-style castings. Luca, Fabian, and Staffan discuss what gigacasting has changed, why small foundries cannot wait for the old automotive business to return, and where new opportunities may appear in humanoid robots, drones, lightweight transportation, EV startups, and other emerging industries.Traditional die casting is not dead, but the companies that survive are the ones that stop waiting for drawings to arrive and start showing new industries what die casting can actually solve.</p><p></p><p><strong>Key Topics</strong></p><p>* The pressure on traditional foundries</p><p>* Gigacasting as a catalyst for the whole industry</p><p>* Why new markets matter now</p><p>* Selling manufacturing knowledge, not only castings</p><p>* The marketing problem in die casting</p><p>* Finding a niche before it is too late</p><p>* Recruiting young talent into foundries</p><p>* Tesla, first principles, and manufacturing speed</p><p></p><p><strong>“Absolutely. We got to look at the new markets. Not just humanoids. Even small markets. Go find your niche.”</strong></p><p>Watch or listen to GN 75 to hear Luca Greco, Fabian Niklas, and Staffan Zetterström discuss why traditional die casting is under pressure, why that does not mean the end of the industry, and how foundries can position themselves for the next generation of cast products.</p><p>Thank you for listening. We’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes.</p><p>See you in the Podcast,</p><p>Fabian and Staffan</p><p></p><p><strong>No time for every Goldcasting episode?</strong></p><p>We launched the <strong>Goldcasting Executive Briefing</strong>: a paid newsletter with the key strategic takeaways from Goldcasting in a shorter, sharper format.</p><p>It is built for foundry leaders, suppliers, and industry professionals who want to understand what the latest conversations mean for their business, margins, customers, and future strategy, but lack the time to listen to all the episodes.</p><p>It is also the best way to support Goldcasting.</p><p>Subscription price: <strong>29€/month or 290€/year</strong></p> <br/><br/>Get full access to Goldcasting 🏆 at <a href="https://goldcasting.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">goldcasting.substack.com/subscribe</a>
June 25, 2026
GN 74 - Vanish or Dominate in AI Search
<p>AI search is changing how industrial customers discover suppliers, compare technologies, and prepare purchasing decisions. For foundries and manufacturing companies, the old assumption that customers will call early, ask basic questions, and involve suppliers in the first design discussion is becoming less reliable.In this episode of the Goldcasting Podcast, Fabian Niklas and Staffan Zetterström speak with Bernd Quehenberger, who leads organic growth at Speedmetrics and has a background in process engineering. Together, they discuss what happens when engineers, buyers, designers, and decision-makers ask ChatGPT, Gemini, Claude, Copilot, or Google AI for answers before they ever contact a foundry.The conversation explains why AI search is not just “SEO with a new name.” It is a new discovery layer in which companies can either become part of the answer or disappear from the decision-making process. For foundries, suppliers, and technical B2B companies, the challenge is no longer only to be good at what they do. They also need to make their expertise visible, up to date, credible, and useful enough for both humans and AI systems to recognize.This is a practical discussion about content, trust, technical authority, customer education, and the commercial risk of staying invisible while competitors become the answer.</p><p></p><p><strong>Key Topics</strong></p><p>* <strong>Why customer discovery has changed</strong></p><p>* <strong>The difference between Google search and AI search</strong></p><p>* <strong>Why SEO still matters, but is no longer enough</strong></p><p>* <strong>Owning a topic instead of chasing a keyword</strong></p><p>* <strong>Why original human expertise matters</strong></p><p>* <strong>Content strategy for foundries and technical suppliers</strong></p><p>* <strong>The commercial value of educating customers before they call</strong></p><p>* <strong>Why AI search is an opportunity for smaller specialists</strong></p><p></p><p><strong>“There’s a big opportunity in the foundry industry or all related industries, to start creating the right content for the right audience to really unlock growth”</strong></p><p></p><p>Watch or listen to GN 74 to understand how AI search is reshaping customer discovery in foundry and manufacturing markets, and what technical companies can do to become part of the answers their future customers already trust.</p><p>Thank you for listening. We’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes.</p><p>See you in the Podcast,</p><p>Fabian and Staffan</p><p><strong>No time for every Goldcasting episode?</strong></p><p>We launched the <strong>Goldcasting Executive Briefing</strong>: a paid newsletter with the key strategic takeaways from Goldcasting in a shorter, sharper format.</p><p>It is built for foundry leaders, suppliers, and industry professionals who want to understand what the latest conversations mean for their business, margins, customers, and future strategy, but lack the time to listen to all the episodes.</p><p>It is also the best way to support Goldcasting.</p><p>Subscription price: <strong>29€/month or 290€/year</strong></p> <br/><br/>Get full access to Goldcasting 🏆 at <a href="https://goldcasting.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">goldcasting.substack.com/subscribe</a>
June 11, 2026
GN 73 - Humanoid Robots
<p>Humanoid robots are often presented as an AI story. But for the foundry industry, the more interesting question is not only what the robot can think, learn, or do. It is what these machines will need to be made from, how they can be industrialized, and where die casting can become a serious enabler.</p><p>In this host-led episode, Fabian Niklas and Staffan Zetterström look at humanoid robots from a foundry perspective. They discuss why robots that can move through human environments may create a new generation of non-automotive casting demand, especially for lightweight, stiff, thin-walled structural components produced on machine sizes already common in many foundries.</p><p>The episode connects AI, machine learning, regional supply chains, industrialization, safety, and manufacturing scalability. For die casters, the key point is clear: humanoid robots are not just a futuristic product category. They may become a major market where foundries need to position themselves early, explain what casting can do, and meet a very different type of customer than the traditional automotive buyer.</p><p></p><p><strong>Key Topics</strong></p><p>* <strong>Humanoid robots as a new casting market</strong></p><p>* <strong>Why humanoids are built for human environments</strong></p><p>* <strong>The foundry opportunity beyond gigacasting</strong></p><p>* <strong>Industrialization is where foundries can add value</strong></p><p>* <strong>AI makes scaling different</strong></p><p>* <strong>Regional supply chains and security concerns</strong></p><p>* <strong>Robots as support systems, not only products</strong></p><p></p><p><strong>“Industrialization is the keyword when it comes to humanoids and die-casting”</strong></p><p></p><p>Watch or listen to GN 73 to hear Fabian and Staffan explain why humanoid robots could become a serious new market for die casters, and why foundries should start thinking about robots as hardware platforms, not only as futuristic AI products.</p><p>Thank you for listening. We’ll see you in the next episode, where we’ll continue to bring you the latest insights and updates from the casting world. Don’t forget to ask questions, write comments, or make suggestions for future episodes.</p><p>See you in the Podcast,</p><p>Fabian and Staffan</p><p><strong>No time for every Goldcasting episode?</strong></p><p>We launched the <strong>Goldcasting Executive Briefing</strong>: a paid newsletter with the key strategic takeaways from Goldcasting in a shorter, sharper format.</p><p>It is built for foundry leaders, suppliers, and industry professionals who want to understand what the latest conversations mean for their business, margins, customers, and future strategy, but lack the time to listen to all the episodes.</p><p>It is also the best way to support Goldcasting.</p><p>Subscription price: <strong>29€/month or 290€/year</strong></p> <br/><br/>Get full access to Goldcasting 🏆 at <a href="https://goldcasting.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">goldcasting.substack.com/subscribe</a>
75 total episodes available
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- What is Goldcasting Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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