by Mike Orloff
Welcome to our new content section GIC TV. Its something that’s been on our back burner for a while, but with all the issues that have been occurring with COVID19, it was an opportune time to get the platform and structure set up and running. We will be undertaking a variety of programs and housing the audio file from video here. You are invited to join our new mailing list below where we will advise of new shows that you can join in LIVE and ask some questions to our various presenters.
Language
🇺🇲
Publishing Since
5/14/2020
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October 29, 2020
<p>It is an interesting time at the moment as COVID 19 has actually given the golf industry a much-needed boost to rounds numbers and a general interest in golf. Is it more a false economy and when things get back to “normal” we will lose our players/members again?</p> <p>This discussion will delve into the interworkings of golf operations and club management, with a focus on the importance of the role pros and golf managers play in developing new golfers. And in many cases the assistance in retaining the golfers we have. The value of a member/customer is way more than the single transaction we make with them, the value is in the lifetime they stay as our customer. How much is that worth??</p> <p>Should we put a bigger focus on how these key team members are remunerated and incentivise them over the life of a member with some kind of trailing commission?</p> <p>Join Host Mike Orloff- Club Marketing Specialist, PGA Professionals Sandy Jamieson founder of 1Club Golf and Ben Bunny Ranfurlie Golf Academy for what will most likely be a vibrant discussion including your questions on the day.</p>
October 23, 2020
<p>Earlier this month Golf Australia released its rounds update for YTD August 2020. Noting heightened restrictions in place in Victoria, there is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last few winter months. </p> <p>The positive findings, in Australia and in many other parts of the world, can be linked to the varying restrictions being endured across the country in 2020. Golf’s ability to comply with Covid-19 health advice has provided the sport with a golden opportunity to grow during the pandemic when other sports have been restricted. </p> <p>The report noted since April both genders are up 21% over the same period for 2019, metropolitan areas up 27%, and the 20-49 age cohort up 44%. Some serious increases. “Off the back of the GA Report, report author GBAS then penned a thought-provoking article outlining many actions clubs should be undertaking to best capitalise on this demand.” </p> <p>In this live discussion facilitated by Club Marketing Specialist Mike Orloff, we will dig further into the opportunity presented to golf, talking with report author Jeff Blunden from Golf Business Advisory Services, Tony Webeck – Australian Journalist and Kurt Stegbauer – Head Professional Brighton Lakes Recreation and Golf Club, about club actions that help to make this demand spike the new normal.</p> <p>If you would like to watch the video recording <a href="https://youtu.be/VLZYHXnza9w">click here </a></p>
August 13, 2020
<p>“SURVIVE & THRIVE: Insights and Tactics from the longtimers”- (LIVE PANEL)”</p> <p>This one-hour interactive panel discussion, hosted by Club Marketing Specialist Mike Orloff, will be a Q/A with some of the club industry’s long term managers. They will be discussing and comparing notes, on some of the “secrets” they have followed over the years that have kept them in the same roles for 15, 20, and 30+ years!</p> <figure><img src="https://www.golfindustrycentral.com.au/wp-content/uploads/2020/07/Live-Panel-SURVIVE-AND-THRIVE-NL.gif" width="851" height="315"/></figure> <p>Joining us on the day will be:</p> <ul> <li>Gregg Patterson – General Manager – The Beach Club (California) (34 years)</li> <li>Barry Linke – General Manager – The Grange GC (South Aus) (31 years and counting)</li> <li>David Burton – General Manager – New South Wales GC (24 years)</li> <li>Michael Leemhuis – CEO/GM Congressional Country Club (Washington DC) (16 years)</li> </ul>
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Welcome to our new content section GIC TV. Its something that’s been on our back burner for a while, but with all the issues that have been occurring with COVID19, it was an opportune time to get the platform and structure set up and running.
We will be undertaking a variety of programs and housing the audio file from video here. You are invited to join our new mailing list below where we will advise of new shows that you can join in LIVE and ask some questions to our various presenters.
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