作为公关行业10余年的亲历者与爱好者，希望在每周三/周六的下午茶时间，与你一起畅聊公关世界的点点滴滴。
Podcast Overview
作为公关行业10余年的亲历者与爱好者，希望在每周三/周六的下午茶时间，与你一起畅聊公关世界的点点滴滴。
Language
🇨🇳
Publishing Since
8/7/2024
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Recent Episodes
January 28, 2026
NO.015 蓝色光标赵文权（下）：从艰难上市到千亿帝国的纵横术
<p>主播：清清</p><p>🎙️ 本期内容：<br>上期讲到赵文权创立蓝标，本期将揭秘它如何成为中国首家上市公关公司。从险些被英国巨头收购，到反手入股对方成为大股东；从IT公关起家，到借助资本并购构建庞大营销集团；从“黑公关”争议到转型科技驱动…梳理了蓝标的关键转折、赵文权的战略抉择，以及一代公关公司的“时代封顶”之路。理解蓝标，就是理解中国公关营销行业的激荡三十年。</p>
November 9, 2025
NO.014 蓝色光标（上）：卖鞋小伙逆袭公关帝国掌舵人
<p>🎙主播：清清</p><p>本集关键词：<br>#北大青年 #蓝色光标 #公关史 #创业故事 #90年代北京</p><p>在上世纪90年代的北京，国贸还没建完，三里屯还不是“宇宙中心”。<br>一位来自浙江舟山的北大毕业生——赵文权，在王府井百货卖鞋。谁能想到，这个刚踏出校门的年轻人，几年后会带领中国第一家上市公关公司——<strong>蓝色光标（BlueFocus）</strong>，成为亚洲最大的营销传播集团之一。</p><p>这一集，我们讲述赵文权的成长故事：<br>他如何从北大校园走进公关行业的洪流；<br>又是怎样在几次失业与转折之间，看清行业的未来；<br>以及那间不足二十平米的小办公室，如何诞生了“蓝色光标”这个时代符号。</p><p>从“布鞋小伙”<strong>到</strong>“公关帝国掌舵人”，这是一个关于机遇、胆识与时代的中国式创业故事。</p>
August 17, 2025
NO.013 公关圈的“正规军”在哪？——聊聊中国最权威的公关机构和行业媒体
<p>主播丨清清</p><p>🎙️ <strong>公关下午茶·NO.13丨权威机构与行业媒体大盘点</strong></p><p>做公关，想要不掉队，除了日常工作经验的积累，了解行业内的<strong>权威机构和核心媒体</strong>也非常关键。本期节目，清清带大家一起梳理：</p><ul> <li>中国公关协会、国际公关协会等权威组织背后的职能与影响力</li> <li>广告门、梅花网、SocialBeta、虎嗅等媒体/平台的定位与特色</li> <li>创始人们的故事：比如广告门的劳博，如何从个人经历出发，打造了行业“风向标”级平台</li> <li>这些机构和媒体，对从业者的成长、学习和行业连接能带来哪些帮助</li></ul><p>无论你是正在职场打拼的公关人，还是想要进入这个行业的新人，亦或是客户方想看懂乙方的生态格局，这一期都能帮你快速找到靠谱的信息源，站在更高的视角看清公关与营销的行业版图。</p>
15 total episodes available
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