工作室喝喝

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「工作室喝喝」是 LeP 文化平台旗下的音频节目。进入第三季，我们将继续走访不同类型的创意品牌与工作室，与他们小酌一杯的同时，挖掘不为人知的秘辛杂事，探讨品牌的发展路径和行业当下动态。此外我们也将以内部聊天的形式，分享 LeP 小伙伴们各自的行业见闻与洞察。期待与你共同走过这季特别的旅程。

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5/13/2020

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Recent Episodes

January 31, 2024

S3EP8. LeP 私密群聊：上班嘛，怎么能不喝点呢！

<img data-key="0" src="http://imagev2.xmcdn.com/storages/504e-audiofreehighqps/28/42/GMCoOSUJj4VnAEx0aAKious5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/504e-audiofreehighqps/28/42/GMCoOSUJj4VnAEx0aAKious5.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/504e-audiofreehighqps/28/42/GMCoOSUJj4VnAEx0aAKious5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="996.2018448182312" data-preview="http://imagev2.xmcdn.com/storages/504e-audiofreehighqps/28/42/GMCoOSUJj4VnAEx0aAKious5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="185.95767769940315"> 临近年关，LeP 的小伙伴们一起边喝边聊，回顾了 2023 年出现在工作室的日常之物与品牌。在每天相处 8 小时以上的办公环境中，我们买什么、用什么、看什么，都是为了让自己可以放松下来，进入更好的状态。比如大家上班坐下第一件事，不约而同都是先“喝上一杯”！ 咖啡、饮料、酒，或是一支笔、一副耳机，通过桌上随处可见的物件，想想我们平日习以为常的“买买买”，又映射着怎样的消费大趋势？「工作室喝喝！」第三季收官篇，我们一起聊聊 2023 发生在身边的好玩事，还有蕴含其中的品牌动向。 最后预祝大家开开心心迎接新的一年，如果你也有什么办公室快乐源泉物，欢迎在评论区与我们一起分享互动～ 【本期话题】03:07   人坐办公室，上班都喝啥？08:54   年轻人不谈品牌忠诚度，谁家打折咱买谁10:05   “喝”是打开一天的方式10:54   老板，那我上班可以喝酒吗？15:08   从爆火的东方树叶，聊聊农夫山泉的营销蓝图20:24   不愿多花5块钱买咖啡，但能花200块钱买杂志30:00   品牌创意机构，最多的就是书了！30:45   年底“攀比”时刻：2023年买过最贵的书？33:25   消费降级时代，花钱买开心 【本期音乐】中国娃娃 - 恭喜恭喜The Shanghai Restoration Project - Congratulations/ Congratulations (Instrumental) 打开一天的方式，先喝一杯！<img data-key="1" src="http://imagev2.xmcdn.com/storages/fc84-audiofreehighqps/5D/6E/GKwRIasJj3tiADz1uAKinPxa.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fc84-audiofreehighqps/5D/6E/GKwRIasJj3tiADz1uAKinPxa.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fc84-audiofreehighqps/5D/6E/GKwRIasJj3tiADz1uAKinPxa.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1124.6693121693122" data-preview="http://imagev2.xmcdn.com/storages/fc84-audiofreehighqps/5D/6E/GKwRIasJj3tiADz1uAKinPxa.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="209.93827160493825"><img data-key="2" src="http://imagev2.xmcdn.com/storages/9d4c-audiofreehighqps/F5/0F/GKwRIDoJj3uGADAPigKinRHh.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/9d4c-audiofreehighqps/F5/0F/GKwRIDoJj3uGADAPigKinRHh.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/9d4c-audiofreehighqps/F5/0F/GKwRIDoJj3uGADAPigKinRHh.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1125" data-preview="http://imagev2.xmcdn.com/storages/9d4c-audiofreehighqps/F5/0F/GKwRIDoJj3uGADAPigKinRHh.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210"> LeP办公好物，当然还少不了书<img data-key="3" src="http://imagev2.xmcdn.com/storages/cfdc-audiofreehighqps/9B/08/GKwRIJIJj3udADwvAQKinR_4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/cfdc-audiofreehighqps/9B/08/GKwRIJIJj3udADwvAQKinR_4.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/cfdc-audiofreehighqps/9B/08/GKwRIJIJj3udADwvAQKinR_4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1125" data-preview="http://imagev2.xmcdn.com/storages/cfdc-audiofreehighqps/9B/08/GKwRIJIJj3udADwvAQKinR_4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210"> 当代人的办公空间，小型品牌集合地 <img data-key="4" src="http://imagev2.xmcdn.com/storages/294e-audiofreehighqps/88/10/GMCoOSUJj3wkAC64ggKinXK5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/294e-audiofreehighqps/88/10/GMCoOSUJj3wkAC64ggKinXK5.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/294e-audiofreehighqps/88/10/GMCoOSUJj3wkAC64ggKinXK5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1125" data-preview="http://imagev2.xmcdn.com/storages/294e-audiofreehighqps/88/10/GMCoOSUJj3wkAC64ggKinXK5.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210">

January 16, 2024

S3EP7. 对话归丛：做丧葬行业的变革者，得先让自己更好地活着

<img data-key="0" src="http://imagev2.xmcdn.com/storages/4895-audiofreehighqps/41/4E/GMCoOSUJe_jrABxwCgKcCJj4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/4895-audiofreehighqps/41/4E/GMCoOSUJe_jrABxwCgKcCJj4.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/4895-audiofreehighqps/41/4E/GMCoOSUJe_jrABxwCgKcCJj4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="996.473354231975" data-preview="http://imagev2.xmcdn.com/storages/4895-audiofreehighqps/41/4E/GMCoOSUJe_jrABxwCgKcCJj4.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.00835945663533"> 本期来做客的嘉宾是丧葬文化品牌“归丛”的创始人高古奇。 在过去的十几年间，“梵几”品牌创始人高古奇影响着家居行业美学观念的革新。2023 年，离开原品牌的他宣布创立“归丛”——这个与丧葬有关的新品牌，刚一出场就引发了业内一波震动。 接连失去两位至亲、看到生命尽头之后的他，开始追问：我们该如何活着，如何面对死亡，如何做接下来的人生计划？ 跟随这些问题诞生的是“归丛”，他希望像当初作为家居行业的“搅局者”一样，为当下的丧葬市场带来新的观念冲击——将设计美学融入丧葬用品，让承托生者对逝者情感的物件更好地进入日常。在这个过程中，令生者以慰藉，逝者以释然。 隐于品牌表达背后的，更是一个个具体而实际的问题：作为一个低频次消费品牌，是怎么控制成本和规模的？涉足多数人避之不及的丧葬领域时，如何建立稳定的核心团队？产品能更好地融入线下消费场景吗？高古奇正在用新的手段、新的语言“见招拆招”，在对谈中，也留给我们很多思考和想象。【本期话题】02:19  什么是丧葬美学品牌？05:01  面对数倍困难，为何依然坚持做“归丛”？10:15  看到尽头后更有勇气面对生活12:00  做丧葬行业的变革者14:30  缺少告别空间的我们如何释放情绪19:27  新一代的想象力：把买手店思维带入丧葬行业25:45  放轻松，日常中的死亡话题29:59  一个“慢消品牌”的生存术35:09  和灵魂伙伴一起打造的团队，长什么样？38:17  消费降级是品牌修炼自己的机遇44:30  品牌要与时间做朋友，但得先想办法存续下来 【本期音乐】刘元 - 梦桃花細野晴臣 - Paraiso 归丛创始人高古奇<img data-key="1" src="http://imagev2.xmcdn.com/storages/3ef3-audiofreehighqps/85/64/GMCoOSMJe_rcAAE2CwKcCVhp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/3ef3-audiofreehighqps/85/64/GMCoOSMJe_rcAAE2CwKcCVhp.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/3ef3-audiofreehighqps/85/64/GMCoOSMJe_rcAAE2CwKcCVhp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1125" data-preview="http://imagev2.xmcdn.com/storages/3ef3-audiofreehighqps/85/64/GMCoOSMJe_rcAAE2CwKcCVhp.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210"> 归丛播客频道<img data-key="2" src="http://imagev2.xmcdn.com/storages/2283-audiofreehighqps/B6/92/GMCoOR8Je_zNAALXyAKcCjbT.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/2283-audiofreehighqps/B6/92/GMCoOR8Je_zNAALXyAKcCjbT.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/2283-audiofreehighqps/B6/92/GMCoOR8Je_zNAALXyAKcCjbT.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="1126.171875" data-preview="http://imagev2.xmcdn.com/storages/2283-audiofreehighqps/B6/92/GMCoOR8Je_zNAALXyAKcCjbT.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="210.21875"> 归丛葬礼构想<img data-key="3" src="http://imagev2.xmcdn.com/storages/c78c-audiofreehighqps/AC/6B/GKwRIJIJe_0KAChQVgKcCk5j.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c78c-audiofreehighqps/AC/6B/GKwRIJIJe_0KAChQVgKcCk5j.png?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c78c-audiofreehighqps/AC/6B/GKwRIJIJe_0KAChQVgKcCk5j.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="958.0123266563945" data-preview="http://imagev2.xmcdn.com/storages/c78c-audiofreehighqps/AC/6B/GKwRIJIJe_0KAChQVgKcCk5j.png!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="178.82896764252698">

July 5, 2023

S3EP6. 对话 RADIANCE-Blue：把复古做成一种很新的原创，而不是情怀

<img data-key="0" src="http://imagev2.xmcdn.com/storages/8706-audiofreehighqps/69/2B/GKwRIJEIewXMACWcowIz1rpz.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/8706-audiofreehighqps/69/2B/GKwRIJEIewXMACWcowIz1rpz.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/8706-audiofreehighqps/69/2B/GKwRIJEIewXMACWcowIz1rpz.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="996.473354231975" data-preview="http://imagev2.xmcdn.com/storages/8706-audiofreehighqps/69/2B/GKwRIJEIewXMACWcowIz1rpz.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="186.00835945663533"> 本期来做客的嘉宾是复古男装买手店 RADIANCE-Blue 的主理人魏新。2013年春，刚回国不久的魏新于北京朝阳区芳园西路36号开出了第一家 RADIANCE-Blue （以下简称 RB）线下门店。在彼时还属于阿美咔叽文化（“阿美咔叽”是对日语アメカジ [Amekaji]的音译，它源于英文“American Casual”，是二战后由日本人诠释的美式复古风）沙漠的中国大陆，这也是第一家以正规模式与国外独立品牌签订代理协议的复古男装买手店。如今十年过去，当初他单枪匹马创立的 RB 已在北京、上海、深圳的中心地段开出双店，并拥有了自主的男装品牌。因为家里经营古董家具的关系，魏新在小时候就对那些带有岁月质感的物件感兴趣。在美国打工期间，魏新的新浪博客“衣衫褴褛”为他吸引了 RB 的第一批观众。他对买手店运营体系的熟悉，也让一些对代理商家要求苛刻的男装品牌对其另眼相看。2017年，魏新与设计师Daniel 共同创立了原创品牌 MotivMfg，经过多年的发展，如今也已在国内外具备相当的声量。如今你不仅可以在 RB 看到 Nigel Cabourn、Proter Classic 这样的经典品牌，还会找到诸如 MotivMfg、NOSALIGIA 等从 RB 自身平台生长出来的品牌。经营一家复古男装买手店是一种怎样的体验？为什么说在中国设计背后的逻辑比复古情怀更重要，又如何转化成好生意？且听魏老板道来～【本期话题】03:00  什么是复古男装？ 05:03  在成为商人之前 09:40  用喜欢的方式自力更生 12:58  低价竞争者的日常狙击 17:30  进阶：从贸易商到品牌方 20:22  复古不是追一个时代的情怀 27:29  理解比拥有更让人满足 29:25  女装市场：直男的野望 34:25  工装不讲 fashion，全是逻辑 41:50  不会设计的主理人不是好店员 43:50  没有 curation，就等着被淘汰吧 47:47  魏老板的“私厨”推荐 【本期音乐】The Kingsmen - Money (That's What I Want)Billy Lee Riley - Flyin Saucers Rock N Roll RADIANCE-Blue 主理人魏新<img data-key="1" src="http://imagev2.xmcdn.com/storages/46f4-audiofreehighqps/FF/05/GKwRIRwIewX7AAMeGwIz1s9r.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/46f4-audiofreehighqps/FF/05/GKwRIRwIewX7AAMeGwIz1s9r.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/46f4-audiofreehighqps/FF/05/GKwRIRwIewX7AAMeGwIz1s9r.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="749.3055555555555" data-preview="http://imagev2.xmcdn.com/storages/46f4-audiofreehighqps/FF/05/GKwRIRwIewX7AAMeGwIz1s9r.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="139.87037037037038"> RADIANCE-Blue 门店<img data-key="2" src="http://imagev2.xmcdn.com/storages/c1fa-audiofreehighqps/4C/E5/GKwRIW4IewYsAANoEgIz1uS_.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/c1fa-audiofreehighqps/4C/E5/GKwRIW4IewYsAANoEgIz1uS_.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/c1fa-audiofreehighqps/4C/E5/GKwRIW4IewYsAANoEgIz1uS_.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937.5" data-preview="http://imagev2.xmcdn.com/storages/c1fa-audiofreehighqps/4C/E5/GKwRIW4IewYsAANoEgIz1uS_.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="175"> <img data-key="3" src="http://imagev2.xmcdn.com/storages/fa55-audiofreehighqps/09/4E/GMCoOScIewZAAAKNPAIz1u1b.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fa55-audiofreehighqps/09/4E/GMCoOScIewZAAAKNPAIz1u1b.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fa55-audiofreehighqps/09/4E/GMCoOScIewZAAAKNPAIz1u1b.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937.5" data-preview="http://imagev2.xmcdn.com/storages/fa55-audiofreehighqps/09/4E/GMCoOScIewZAAAKNPAIz1u1b.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="175"> <img data-key="4" src="http://imagev2.xmcdn.com/storages/fdaa-audiofreehighqps/45/6D/GMCoOScIewZMAAOUoAIz1vKD.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/fdaa-audiofreehighqps/45/6D/GMCoOScIewZMAAOUoAIz1vKD.jpeg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/fdaa-audiofreehighqps/45/6D/GMCoOScIewZMAAOUoAIz1vKD.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="937.5" data-preview="http://imagev2.xmcdn.com/storages/fdaa-audiofreehighqps/45/6D/GMCoOScIewZMAAOUoAIz1vKD.jpeg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="175">

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