Travel back in time with Justin Zeppa and his international team of cultural archaeologists as they adjust the tracking on some VHS tapes and reflect on the commercials of their youth. What exactly was the world trying to sell us, and were they successful? Why did some ad campaigns have intricate narratives sprawling across multiple years while others faded into oblivion? How is it that we can't consistently remember our keys but can still sing some of these jingles note for note? It's a cultural deep-dive that talks a lot about cereal but also seeks the answer to the ultimate question: What is it that we really want?
The battle for the soul of a generation takes place in your grocer's cooler as Pepsi battles Coke for soda supremecy. Ray Charles, Bo Jackson, Michael J. Fox, that character actor from varous ABC sitcoms - they're all here and they want your soft drink spending money. Who's got the right one, baby? Listen in and then you tell us, uh-huh? Plus: bibs out, people, we've got us a double taste test episode! Featuring Shrishma Naik, Bryndís Reynisdóttir, Katherine Sherlock, and Justin Zeppa.
25 May 2022
Unconvincing Toothpastes Of 1988
We know you came for the classic ads, but first, Shrishma is interviewing for someone to do her laundry! Please apply within. The parenting ethics of abandoned river rafting children are debated, as are the perils of participating in any sport. Also, what are these dark secrets all young women are keyping? Finally, you will believe a third-tier toothpaste can talk, albeit in a very stupid voice. Featuring Shrishma Naik and Justin Zeppa.
15 Jun 2021
Marinara Wars Of 1991
Fig-lovers, join your favorite cultural archaeologists as they plumb the depths of a massive VHS collection in search of TRUTH. Cookie v Biscuit: a scandal of colloquialism is finally debated. Also: How wet do you like your eggs? There's clearly a lot to digest in this episode, but rest easy knowing that no matter what it is, you're getting the "Lite" version. Featuring Shrishma Naik, Katherine Sherlock, and Justin Zeppa.
6 Apr 2021
Magical Hamburgers Of 1992
Your favorite deep-dive into the sales culture of 30 years ago returns with this scholarly examination of Golden Arches marketing slogans. You've got your good times, you've got your great tastes, you've got your rubber moon-headed mascot-alternates playing piano on a cloud for no one. Yes, throw on your Mayor McCheese sash and prepare yourself for all the feel-good jingles and all the clownish mingles you can only find at your closest participating McDonald's restaurant. Or right here, actually - we're talking about all these things for the entire episode. Featuring Kristín María Guðjónsdóttir, Shrishma Naik, and Justin Zeppa.
10 Mar 2021
Monster Cereals Of 1990
It's pilot season at the Sauropod, and we've got a real firecracker for you. Journey through time and space to watch some old commercials that once manipulated humans into thinking that every girl needed a dolly that could only be enjoyed after a complex process chain was completed, and that every boy was a denim-wearing monster whose whims must be humored by society. Yes, it's quite a world we've created, and we can probably thank the good folks at Tyco for supplying the blocks for its foundation. Featuring Shrishma Naik, Katherine Sherlock, and Justin Zeppa.
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