GOOD CEOs

About GOOD CEOs

Our platform, built by the team at Unknown Ltd, explores the people, ideas, and decisions shaping business, culture, and creativity today. We create long-form conversations and short-form films with founders, operators, and cultural leaders who are building in uncertain, high-growth environments, and choosing to play bigger anyway. This channel is home to: Good CEOs, Untalented, and our partnership with Canva at Cannes and SXSW.

Publisher

Unknown Ltd

Category

business

Language

en

Explicit

No

First episode

4 Feb 2026

Latest episode

9 Oct 2026

Latest episodes

15 of 16 episodes have a transcript.

1. 

   9 Oct 2026TRANSCRIPT

   Possibly The Most Hireable CEO?!

   Lisa De Bonis, a seasoned industry leader, discusses the challenges of aligning private equity and creativity, the true cost of agency productization, and the future of brand value in this interview.

2. 

   24 Sept 2026TRANSCRIPT

   Is Your Agency Unsellable?

   Host Ollie analyzes factors that make an agency unsellable, guiding founders to build lasting value beyond personal dependence.

3. 

   17 Sept 2026TRANSCRIPT

   Ryan Honey: Why Residence Is Building a Different Path

   Host Ollie interviews Ryan Honey, founder of Residence, about his unique approach to building a global creative network and navigating AI's impact.

4. 

   26 Aug 2026TRANSCRIPT

   CIAO: The Four-Letter Framework Behind Every Bad Outcome

   Host Ollie breaks down his CIAO framework for understanding why good intentions lead to bad outcomes in business.

5. 

   13 Aug 2026TRANSCRIPT

   Why Uncommon Sold to Havas, Killing Time & Materials, and the Power of Saying No

   Natalie Graeme shares with Ollie how Uncommon partnered with Havas for US expansion, protected its culture, and navigated the power of saying no.

6. 

   30 Jul 2026TRANSCRIPT

   Volume Negates Luck

   Ollie shares how building creative economy momentum requires consistent volume over waiting for luck, offering insights on backing your gut and creating success.

7. 

   14 Jul 2026TRANSCRIPT

   How Private Equity Is Backing the Creative Economy?

   Ollie Scott interviews Waypoint managing partner Matt Lacey about how private equity fuels the creative economy and its future trends.

8. 

   1 Jul 2026TRANSCRIPT

   Familiar Misery vs. Unfamiliar Freedom: 3 Predictions Shaping the Creative Economy

   Ollie shares three predictions about the creative economy, including IP deals, AI's impact on talent, and the "open to work" banner's hidden cost.

9. 

   17 Jun 2026TRANSCRIPT

   The CEO Who Wouldn't Put His Name on the Door

   James Greenfield, founder of Koto, discusses building a global agency by prioritizing teamwork over individual recognition and shares insights on private equity, AI, and the future of the creative economy in this interview.

10. 

    3 Jun 2026TRANSCRIPT

    Season 2, Let’s Go

    Host Ollie interviews industry experts, exploring how creativity and capital intersect through risk, foresight, and storytelling to translate meaning into money.

11. 

    22 Apr 2026TRANSCRIPT

    Rewriting your worth: Let’s make creatives rich.

    Ollie Scott interviews Leland Maschmeyer, co-founder of Collins, about how creative agencies can better price their work to capture more value.

12. 

    8 Apr 2026TRANSCRIPT

    Get Closer To The Work

    Former DDB global CEO Alex Lubar shares insights on leadership, industry shifts, and AI's impact in this interview with the "GOOD CEOs" host.

13. 

    25 Mar 2026TRANSCRIPT

    Have We Got Worse At Being...Human?

    Host Ollie Scott explores what truly concerns agency leaders, drawing on extensive conversations and a CEO roundtable discussion.

14. 

    10 Mar 2026TRANSCRIPT

    How Social Became the Brand Engine

    Ollie Scott interviews Laura Tannenbaum, CEO of Fabric Social, about how social media now builds brands, not just markets them.

15. 

    18 Feb 2026TRANSCRIPT

    What Will Shape The Future Of Agencies?

    Ollie Scott, founder of UNKNOWN, shares pragmatic tactics for agency leaders to navigate industry shifts and achieve inevitable growth.

16. 

    4 Feb 2026

    Three Predictions For Creative Economy In 2026

    Ollie Scott interviews Global CEO Toby Southgate about three predictions for the creative economy in 2026, exploring agency growth and brand revival.

Inside a recent episode

Possibly The Most Hireable CEO?!

Published 9 Oct 2026 · Transcript excerpt

[…] So that process forced us or gave us, I think the, the agency to build new capabilities that would then help prove the value of design in that case and creativity. And so by new capabilities, I mean, specifically. data and eventually called AI right hired a completely new leader built a new capability that built our platform that then allowed us to just be a lot more tech enabled when it came to strategy which then helped us build the case for creativity so the so we built new capability the commercial model is at the heart of it right which is we started selling differently and pricing differently but I think the biggest one is culture so To mobilize that organization and to do what we did, we needed to just have a whole set of new conversations. […]

Who has been a guest on GOOD CEOs

Names identified in recent episode analyses. Showing up to five guests.

• Lisa De Bonis
• Ryan Honey
• Natalie Graeme
• Matt Lacey
• James Greenfield

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Contact GOOD CEOs

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about GOOD CEOs