What makes great B2B content actually work? Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content. You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies. New episodes every other week. Learn the stories behind the content that moves markets.
Good Content Series
Claim This Podcastby Good Content
5.0(2 reviews)
37 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement32
Podcast Overview
What makes great B2B content actually work? Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content. You’ll hear from the CMOs, content leaders, and creators who’ve done it — plus get a behind-the-scenes look at how Good Content builds content programs for growth-stage SaaS companies. New episodes every other week. Learn the stories behind the content that moves markets.
Language
🇺🇲
Publishing Since
5/2/2024
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15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement32
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
39 minutes
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good
Show Experience
21 episodes over 1.3 years
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Recent Episodes
July 21, 2026
#37 - Anthony Pierri
<p>Anthony Pierri is the co-founder of Fletch, a positioning consultancy that has helped more than 500 B2B software companies get clearer on what they should be known for. He sees positioning less as a messaging exercise and more as a business decision, because once you choose the story you want to tell, you also choose what you are willing to leave behind.</p><p>In this episode, he tells us all about the three positioning paths he sees most often: entering a mature category, building inside an emerging one, or trying to create a category of your own. From there, we talk about why each path leads to a different kind of content strategy, why homepage copy tends to expose whether the team is actually aligned, and why focusing on a smaller market can sometimes be the move that changes the whole business.</p>
June 30, 2026
#36 - Eleanor Warnock
<p>Eleanor Warnock is the managing director at Every, a media and software company at the cutting edge of AI. Every has automated as much as it can, built agents into the way the company works, and become a real model for what an AI-native company can look like. But Eleanor’s recent piece, “Socrates as a Service,” makes a case for one skill that AI still can’t replace: the interview.</p><p>She tells us all about why the best stories still need a human to uncover them, what makes interviewing such an important skill in the age of AI, and why “extraction” is becoming more valuable as execution gets easier. We also get into her own process as a writer and editor, how she uses Claude without handing over the writing itself, and why the scarce thing now is not more content, but better questions.</p>
June 11, 2026
#35 - Stephanie Bowker
<p>Stephanie Bowker is the head of marketing at Metaview, an AI hiring platform that helps recruiting teams with interview notes, sourcing, application review, and more. Last quarter, she and her team made a series of polished commercial videos about the tension between recruiters and hiring managers, put them out across LinkedIn, LinkedIn Connected TV, and YouTube, and drove more than 15 million views and a 25% spike in direct and organic website traffic.</p><p>In this episode, Stephanie tells us all about the process behind that work. We get into how she went looking for the real drama inside Metaview’s ICP, how she found the tension that recruiters already felt every day, and how her team tested that idea with scrappy lo-fi videos before putting real budget behind the bigger commercial spots. We also talk about what makes top-of-funnel content actually land, why LinkedIn Connected TV worked so well for this campaign, and where AI can help marketers move faster without replacing the human judgment that makes the work land.</p>
37 total episodes available
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Frequently asked questions
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- What is Good Content Series?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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