by Good Content
Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
Language
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Publishing Since
5/11/2021
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November 23, 2023
<p>Google search and its algorithms are changing, and changing quickly. From the Helpful Content algorithm update to new SERP features to Google’s hotly anticipated Search Generative Experience (SGE), Google’s rapid evolution reflects a disruptive year in digital innovation. What impact will this accelerating rate of change have on Google’s users? On marketers? How do these changes reflect our shifting attitudes toward search? How can marketers stay ahead of the curve, and how can we do so ethically? Join Rollan Schott (podcast host and Director of Content Marketing at Pure SEO) as he sits down with Peter Mangin (Pure SEO’s Chief Product and AI Officer) to answer these questions and more.</p> <p><br></p> <p>Watch it on YouTube: <a href="https://youtu.be/SrURuROXORc?si=b9VvTlNxTG-gCL9I" target="_blank" rel="noopener noreferer">https://youtu.be/SrURuROXORc?si=b9VvTlNxTG-gCL9I</a></p>
July 18, 2023
<p>To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling these changes more than the field of digital marketing. How can businesses future-proof for an uncertain future while adjusting to a destabilised present? How are rapidly evolving AI technologies changing the world of search? What are LLMs? What do marketers need to be aware of? What should you do first if you hope to get started? We spoke with Britney Muller, a recognised leader in machine learning, AI, and SEO, to discuss these questions and much more in a wide-ranging conversation about the impact of AI on digital marketing.</p> <p><br></p> <p><strong>Timestamps</strong></p> <ul> <li>(00:00) Introduction and Guest Background </li> <li>(01:26) Britney's Background in SEO and AI </li> <li>(03:01) AI's Growth and Impact on Marketing </li> <li>(04:47) Risks, Biases, and Implications of AI Usage </li> <li>(08:04) Potential of Large Language Models </li> <li>(10:32) Human Experience Optimisation and AI </li> <li>(11:14) Understanding AI: Basics to Business Application </li> <li>(14:27) AI in Business and Striking Balance </li> <li>(17:11) AI in Content Creation and Model Limitations </li> <li>(19:34) Dangers of AI Misuse in Sensitive Industries</li> <li>(22:33) Importance of Data Protection in AI Age</li> <li>(23:46) How to Safely Interact with AI Models </li> <li>(27:10) SEO, AI, and Content Generation </li> <li>(28:42) Data-Driven Insights and Human Touch, Final Comments </li> </ul> <p><strong>Resources mentioned in the episode:</strong></p> <ul> <li><a href="https://britneymuller.com/" target="_blank" rel="noopener noreferer">Britney Muller</a></li> <li><a href="https://www.midjourney.com/home/" target="_blank" rel="noopener noreferer">Midjourney</a></li> <li><a href="https://chat.openai.com/" target="_blank" rel="noopener noreferer">ChatGPT</a></li> <li><a href="https://codelabs.developers.google.com/" target="_blank" rel="noopener noreferer">Google Code Labs</a></li> <li><a href="https://cloud.google.com/learn/training" target="_blank" rel="noopener noreferer">Google Cloud</a></li> <li><a href="https://www.kaggle.com/learn" target="_blank" rel="noopener noreferer">Kaggle</a></li> <li><a href="https://www.deeplearning.ai/short-courses/chatgpt-prompt-engineering-for-developers/" target="_blank" rel="noopener noreferer">prompt engineering course</a></li> </ul>
June 27, 2023
<p>We speak to Pure SEO founder and CEO Richard Conway and social media specialist agency Socialites founder Wendy Thompson to discuss the profound impacts that mass adoption of AI will have on the digital marketing landscape in 2023 and beyond.</p>
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services.
We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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