This podcast explores the key reputational issues facing some of the world’s biggest brands. We’ll look at shifts in what the public, politicians and the press expect of big business and offer insights into how corporate teams can help their companies do better. From greenwashing to governance, we’ll highlight the brands that are leading the way – and those that are lagging behind. Welcome to Good Corp, Bad Corp.

Good Corp, Bad Corp
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Podcast Overview
This podcast explores the key reputational issues facing some of the world’s biggest brands. We’ll look at shifts in what the public, politicians and the press expect of big business and offer insights into how corporate teams can help their companies do better. From greenwashing to governance, we’ll highlight the brands that are leading the way – and those that are lagging behind. Welcome to Good Corp, Bad Corp.
Language
🇺🇲
Publishing Since
4/9/2024
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Recent Episodes

November 14, 2025
GameChangers: Laura Ranzato of Clean Creatives
<p>🌍 Welcome to GameChangers, a <strong>Good Corp Bad Corp</strong> series spotlighting purpose-driven people transforming their industries from within.</p><p>In Episode 5, we meet <strong>Laura Ranzato</strong>, Director of Community at <strong>Clean Creatives</strong> — the global campaign urging PR and advertising agencies to cut ties with fossil fuel clients.</p><p>As COP30 unfolds in Belém, Brazil, Clean Creatives is turning up the heat on Edelman, the PR giant hired to lead summit communications while still representing Shell, Chevron and other oil majors. It’s a contradiction that’s fuelling outrage — and raising urgent questions about who gets to shape global climate narratives.</p><p>Laura shares how Clean Creatives is challenging industry norms, exposing conflicts of interest, and building a movement that’s already seen thousands of creatives and agencies pledge to reject fossil fuel work. We also discuss the campaign’s origins, the power of public pressure, and why fossil fuel companies — like Big Tobacco before them — should be viewed as an ethical 'no-go' for agencies. </p><p>To learn more, visit https://cleancreatives.org</p>

October 15, 2025
CEOs behaving badly
<p>This episode explores new research showing that personal misconduct ends CEO careers far more often than financial wrongdoing. Host George Theohari speaks with Michael Nalick, Assistant Professor of Management at the University of Denver, about his study Sex, Drugs and Restatements and what it reveals about reputation, accountability, and corporate culture.</p><p>Topics include:</p><ul><li>Why boards respond more harshly to personal scandals</li><li>How social media amplifies reputational risk</li><li>What this means for succession planning and governance</li></ul><p>Listen for insights on the shifting moral expectations of corporate leaders and practical lessons for boards navigating reputational crises.</p>

July 15, 2025
GameChangers: Declan Cassidy, CEO of Into Games
<p><strong>Welcome to GameChangers, a Good Corp Bad Corp series spotlighting ethical entrepreneurs transforming their industries from within.</strong></p><p>🎮 In Episode 3, we meet <strong>Declan Cassidy</strong>, CEO of <a href="https://intogames.org/">Into Games</a> — a non-profit working to make the UK’s gaming industry more inclusive, accessible, and socially mobile.</p><p>While thousands of young people dream of careers in games, the path in is often stacked against them. Hyper-competition, limited entry-level roles, and deep-rooted inequality all make breaking through incredibly tough — especially for those from working-class or underrepresented backgrounds.</p><p><br></p><p>Declan shares how Into Games is changing that — from early-stage inspiration and work experience, through to training, hiring, and their flagship <strong>Boost</strong> programme supporting job-ready candidates into paid studio roles. We also talk about the industry’s responsibilities, the limits of university degrees, and why game jams can be a powerful leveller.</p><p>To find out more, visit the <a href="https://intogames.org/">Into Games website</a>, or read their 2024 <a href="https://intogames.org/news/report-social-mobility-in-the-uk-games-sector-2024">Social Mobility in the UK Games Sector report</a>.</p><p>Special thanks to Declan and the Into Games team for their insight and ongoing work.</p><p>Music for this episode composed by George Theohari.</p>
9 total episodes available
Recent guests on Good Corp, Bad Corp
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Camille Guitteau
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Frequently asked questions
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- What is Good Corp, Bad Corp?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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