Good Marketing, Good Business

About Good Marketing, Good Business

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Publisher

Shannon Stone

Category

business · business · education

Language

en

Explicit

No

First episode

31 Jul 2023

Latest episode

24 May 2026

Latest episodes

97 episodes in the feed.

1. 

   24 May 2026

   095: Sales Right Under Your Nose

   "More leads? Yes please. But first - are you losing the ones you already have?" For an established business like yours where you’ve already worked with hundreds of clients, there are so many levers available to you right now. In this episode I'm walking you through seven real situations where sales are slipping through the cracks of service-based businesses - and what to do about each one. By listening [and taking notes], you’ll learn: The micro-moments happening right now in your...

2. 

   10 May 2026

   094: Your Business Doesn’t Need a Pivot, It Needs Your Attention

   “Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change. By listening [and taking notes], you’ll learn: How small misalignments end up creating big problems and how to course correctThe levers you can focus on to bring more success to your businessThe truth about the difficulties ...

3. 

   26 Apr 2026

   093: From Referrals To Generating Your Own Leads And Clients

   Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in. By listening [and taking notes], you’ll learn: How to identify what drives your inbound referralsWhy we don’t want to abandon referrals, but instead couple them with new strategiesT...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 72 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

91

YouTube

0

Engagement

68

Contact Good Marketing, Good Business

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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