Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
Brief #074: Inspiring you with marketing campaigns from fellow nonprofits
In this week's Good Marketing Brief, Nhu and Noah discuss ...
CoorDown takes down assumptions (https://tobes.substack.com/p/92-some-personal-news-spn) 📖
New reports forecast fundraising growth (https://www.philanthropy.com/article/are-we-getting-back-to-normal-new-reports-forecast-fundraising-growth) 📖
charity: water gamifies its latest fundraising campaign (https://www.charitywater.org/) 📖
A behavioral science perspective on emails (https://malloryerickson.com/podcast/episode-168-engaging-hearts-and-inboxes-a-behavioral-science-perspective-on-charitable-email-campaigns-with-christina-gravert) 🎧
American Cancer Society tugs on your heartstrings (https://www.linkedin.com/posts/american-cancer-society_learn-more-about-our-work-activity-7163231876143423488-dFOR/) 🎥
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief (https://feathr.co/brief)
***
Hosted by the brilliant team at Feathr (https://www.feathr.co).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.
14 Mar 2024
Brief #072: Zeroing in on the marketing trends that can lead to greater impact
In this week's Good Marketing Brief, Nhu and Noah discuss ...
The science behind optimal touchpoints (https://blog.rkdgroup.com/cracking-the-code-the-science-behind-optimal-touchpoints-for-unbeatable-impact) 📖
How to boost fundraising and attract more big gifts (https://www.philanthropy.com/article/10-ways-to-boost-fundraising-and-attract-more-big-gifts-this-year) 📖
Don’t wait any longer to engage Millennials—here’s why (https://tobes.substack.com/p/90-some-personal-news-spn) 📖
Charitable giving during presidential elections (https://www.ccsfundraising.com/insights/presidential-elections-and-charitable-giving-what-does-the-data-tell-us/) 📖
How to engage supporters dimensionally (https://www.weareforgood.com/episode/516) 🎧
Read and subscribe to the Good Marketing Brief newsletter (https://feathr.co/brief)
***
Hosted by the brilliant team at Feathr. (https://www.feathr.co/)
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.
7 Mar 2024
Brief #071: Learning from Wendy’s marketing misstep
In this week's Good Marketing Brief, Nhu and Noah discuss ...
Call out the loss of exclusive membership benefits (https://www.nextafter.com/experiments/how-does-calling-out-the-loss-of-exclusive-membership-benefits-for-lapsed-members-affect-conversion-rates) 📖
Ways to use events to steward peer-to-peer participants (https://www.nonprofitpro.com/article/6-tips-for-your-next-peer-to-peer-fundraising-event) 📖
The nonprofit guide to events (https://go.qgiv.com/ultimate-event-guide) 📖
How to make your audience feel engaged (https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=7xn542o228) 🎧
LinkedIn becoming a hot spot for influencer marketing? (https://adage.com/article/digital-marketing-ad-tech-news/how-linkedin-embracing-influencer-marketing/2544101) 📖
Read and subscribe to the Good Marketing Brief newsletter (https://feathr.co/brief)
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.
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