Marketing should be fun, and at Catalyst, we believe it can even put you in a good mood! Katie, Thomas, and Christy get together in each episode along with a guest expert to talk about agency culture, traditional and digital real estate marketing trends, and impact marketing. In a world that can all too often dwell on the negative, join us as we shine some light on the good.
Behind The Scenes of the Willow Bridge Rebrand with Sarah Johnson
Welcome back to Season 3 of the Good Mood Marketing™ podcast! In this episode, our hosts are joined by Sarah Johnson, National Director of Marketing and Brand Strategy, to take a behind-the-scenes look at the recent rebranding of Lincoln Property Company's residential division to Willow Bridge. Tune in for an engaging conversation as Sarah shares insights into the symbolism, history, and culture that shape the Willow Bridge name and brand identity. From the collaborative efforts with mar...
20 Jul 2023
Opening the Door to a New Brand Identity
Opening the Door to a New Brand IdentityWe’re excited to welcome back two very special guests to the Good Mood Marketing Podcast: David Williams and Kristen Poteet of Entryway (formerly known as Shelters to Shutters). Entryway has been a longtime for-purpose partner with Catalyst, and our latest venture with the Entryway team has been working together on their rebrand. Kristen and David walk through the process of their rebrand efforts through their eyes alongside the Catalyst team, and speak...
6 Jul 2023
The Art of Development
The Art of DevelopmentWhen it comes to building out a new brand, specifically for new community developments, timing is everything. From discovery to groundbreaking to grand opening, every milestone and marketing decision has value in achieving brand recognition and results before Presidium’s communities open their doors. We joined Presidium’s Director of Marketing and Training, Joanna Nosewicz, who shared her experience and strategies for building a strong identity (even when the building it...
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