As we grow our Content Marketing agency La Sopa, client questions keep brimming — how to prove marketing ROI, how to get management buy-in, how to build a content engine. And who better to help us answer these than our ex-bosses and cool marketing pals? Will we be able to make a Good Soup?
P.S. Bonus episodes with ridiculous stories from our entrepreneurship journey included.
Building a marketing career that fulfills you 🎙️ Good Soup Podcast with Karolin Beck
Host Polina Efimova interviews Venture Partner Karolin Beck about building a fulfilling marketing career, navigating AI, and finding long-term success.
19 May 2025
How to Be a Revenue-Driven Leader Without Burning Out 🎙️ Good Soup Podcast with Daria Kępa-Green
How to talk with your boss about your career track? Can you hit revenue goals and keep your team happy? Are you chasing trends or building a strategy that works?In this episode of The Good Soup Podcast, we sit down with Daria Kępa-Green, VP of Marketing at Cytora, for an honest conversation about what it really takes to grow as a marketing leader and build high-performing teams without burning people out.Daria shares:✨ The primary reason ambitious marketers don’t get promoted (and how to fix it)✨ The myth of “just hit the revenue goal” leadership✨ How to create space for team well-being and results✨ How to choose marketing tactics that make sense for the companyAll the insights and recap are, as usual, in the Good Soup newsletter: 👀 Connect with us:🌐 La Sopa website site (https://www.lasopacontent.com)👋🏼 Polina on LinkedIn (https://www.linkedin.com/in/polina-efimova)👋🏼 Valentina on LinkedIn (https://www.linkedin.com/in/valentinaperezalonso)🤝🏼 Daria on LinkedIn (https://www.linkedin.com/in/dariakepagreen/)
28 Mar 2025
Leading Marketing Teams with Empathy 🎙️ Good Soup Podcast with Kim Ciarlo
👩🏻💻 Subscribe to the Good Soup newsletter: https://polinaefimova.substack.com/Today, we're joined by Kim Ciarlo, a marketing leader who’s led teams at Booking.com, GetYourGuide, and SumUp and recently hired us (La Sopa!) to run content at Linearity.We talk about:- Kim’s journey in the world of Berlin hot startups- The real highs and lows of leadership- What’s changing in content and brand marketingAnd of course, Valentina and Polina share their takeaways at the end 🍜Do you have questions for Kim or for us? Drop them in the comments!Connect with us! 👇🏼Recap and book recommendations: https://polinaefimova.substack.com/p/the-career-advice-every-marketer 🌐 Check out the website: https://www.lasopacontent.com/ 👋🏻 Connect with Valentina on LinkedIn: https://www.linkedin.com/in/valentinaperezalonso/ 🤝🏼 Connect with Polina on LinkedIn: https://www.linkedin.com/in/polina-efimova/☕️ Connect with Kim on LinkedIn: https://www.linkedin.com/in/kimciarlo/
4 Mar 2025
How to Get Promoted and Love Your Career in Marketing🎙️ Good Soup Podcast with Monika Vo
Episode recap, resources, and book recommendations☕️📚 (https://polinaefimova.substack.com/p/the-career-advice-every-marketer )
If you’re a marketer, there’s a 99.9% chance you’ve wondered at some point:
- How do I get promoted without waiting 3 years?
- Am I about to get laid off?
- How do I manage people when I’ve never been a manager?
So we brought in the perfect guest to answer all of that: Monika, Director of Growth at meinUnterricht and all-around marketing leader.
In our first episode of the Good Soup podcast, Monika shares:
- The real way to get promoted
- How to never fear layoffs again
- The secret to becoming a manager with zero experience
- How to find the perfect job that you LOVE!
At the end of the episode, Valentina and Polina share their personal takeaways—so stay tuned till the end!
Connect with us! 👇🏼
👩🏻💻 Subscribe to our newsletter (https://polinaefimova.substack.com/)
🌐 Check out the website (https://www.lasopacontent.com/ )
👋🏻 Connect with Valentina on LinkedIn (https://www.linkedin.com/in/valentinaperezalonso/)
(https://www.linkedin.com/in/valentinaperezalonso/)🤝🏼 Connect with Polina on LinkedIn (https://www.linkedin.com/in/polina-efimova/)
☕️ Connect with Monika on LinkedIn (https://www.linkedin.com/in/monika-vo/)
10 Feb 2025
How and why did we start a Content Marketing agency in 2024 | Good Soup Podcast Ep.1
We survived six months of agency life. We have clients, a brand we love, and a ton of learnings + a new podcast!It’s been a little over 6 months since we officially launched La Sopa — though we started chopping the veggies for this soup back in April 🫣And what a ride it’s been! We’ve had so much fun, and struggled so much simultaneously, that we decided we had to share our stories with the world. So now you get to not only read our thoughts in the Good Soup Newsletter; you also get to hear our rambles and yapping in the Good Soup Podcast. Connect with us!
Subscribe to our newsletter (https://polinaefimova.substack.com/ )
Check out the website (https://www.lasopacontent.com/ )
Connect with Valentina on LinkedIn (https://www.linkedin.com/in/valentinaperezalonso/ )
Connect with Polina on LinkedIn (https://www.linkedin.com/in/polina-efimova/ )
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