Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Google Ads Strategy Hub

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by Sarah Stemen

51 episodes

Updated Daily

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Podcast Overview

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

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Publishing Since

9/18/2025

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Recent Episodes

June 3, 2026

Why YouTube Matters For Google Ads

The conversation delves into the speaker's YouTube journey, the challenges of content creation, and the changing landscape of Google Ads. It explores the speaker's experience with YouTube, the difficulties of creating content, and the evolving requirements of Google Ads campaigns.Takeaways<ul><li>YouTube journey</li><li>Content creation challenges</li></ul>Chapters<ul><li>00:00 The YouTube Journey</li><li>07:47 The Changing Landscape of Google Ads</li></ul>

June 3, 2026

SMX Is Starting Today & I Am Here For It

Sarah Stemen shares her unscripted experience at the SMX conference in Boston, discussing her arrival, community engagement, mastermind presentation, conference experience, writing and content creation, exploring Boston, venturing out and sightseeing, solo adventure and dining experience, meeting with colleague and networking, learning and industry engagement, and conference attendance and speaking circuit.Takeaways<ul><li>Community engagement is essential at conferences</li><li>Writing and content creation can be a personal and fulfilling experience</li></ul>Chapters<ul><li>00:00 Arrival and Community Engagement</li><li>05:08 Solo Adventure and Dining Experience</li></ul>More on the blog:<a rel="noopener noreferrer nofollow" href="https://www.thesarahstemen.com/blog" target="_blank">www.thesarahstemen.com/blog</a>

May 30, 2026

How Do I Keep Up On Google Ads Changes

The conversation delves into the challenges of keeping up with Google Ads updates and the intentional confusion created by the industry. It emphasizes the shift from execution to measurement, the importance of data purity, and the role of AI in content creation and brand positioning. Additionally, it highlights the significance of website content and AI interaction, as well as the utilization of Google Ads updates.Takeaways<ul><li>Google Ads updates are overwhelming</li><li>Focus on ironclad measurement and deep expert content</li></ul>Chapters<ul><li>00:00 The Challenge of Keeping Up with Google Ads Updates</li><li>05:02 The Shift from Execution to Measurement</li><li>10:18 Utilizing Google Data Manager for Offline Conversions</li><li>17:45 Treating Website Content as the Ultimate Source of Truth</li></ul>Blog posts you might like related to this episode:<a rel="noopener noreferrer nofollow" href="https://www.thesarahstemen.com/blog/google-ads-strategy-vs-automation" target="_blank">https://www.thesarahstemen.com/blog/google-ads-strategy-vs-automation</a><a rel="noopener noreferrer nofollow" href="https://www.thesarahstemen.com/blog/blogging-philosophy-for-ppc-strategy" target="_blank">https://www.thesarahstemen.com/blog/blogging-philosophy-for-ppc-strategy</a><a rel="noopener noreferrer nofollow" href="https://www.thesarahstemen.com/blog/why-my-google-ads-audits-are-different" target="_blank">https://www.thesarahstemen.com/blog/why-my-google-ads-audits-are-different</a>

51 total episodes available

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Frequently asked questions

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What is Google Ads Strategy Hub?: Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns.

Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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