Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
Google Marketing Platform Academy Podcast
Claim This Podcastby Google Marketing Platform
5.0(3 reviews)
11 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
Language
🇺🇲
Publishing Since
3/20/2022
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Recent Episodes
September 27, 2024
Unlock the secrets of Custom Bidding and Attention-based Strategies
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techniques leveraging DV360 unique features are revolutionizing the way brands connect with consumers, delivering more impactful, relevant, and ultimately, successful advertising campaigns!
September 27, 2024
Découvrez Custom Bidding et les stratégies a l'attention
Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOMA by Havas avec nos experts de Havas Media. Nous explorerons comment Havas s’est emparé des solutions DV360 pour révolutionner la manière dont les marques connectent avec leurs consommateurs, en créant des campagnes publicitaires plus pertinentes et plu...
February 27, 2024
Talking AI, Episode 3: How marketers are navigating the rise of generative AI
<p>Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.<br/><br/>In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of generative AI and the ways it’s shaping - and challenging - digital advertising.<br/><br/>Don’t miss our other episodes on the language modelling advances powering broad match, and the predictive AI fuelling smarter bidding strategies. Listen to the full series of Talking AI here: <a href='https://goo.gle/talking-ai'>https://goo.gle/talking-ai</a><br/><br/>You can also hear more from IAB and Google by downloading The Crux podcast: <a href='https://goo.gle/the-crux'>https://goo.gle/the-crux</a></p><p><br/></p>
11 total episodes available
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Frequently asked questions
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- What is Google Marketing Platform Academy Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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