About GPS with Kieva - Navigating from Passion to Profit
How do I start an online business?
How do I scale my business & increase my profits via online channels?
What are the mindsets & habits & tools I need to have to help me grow a successful business?
Each week on GPS with Kieva, you will get answers to these questions as Kieva interviews guests to share about their journey as a online entrepreneurs - the highs, the lows & everything in between.
Whether you’re a business owner or an aspiring entrepreneur, this is bound to become your favourite business show!
8. How to Make Money Selling Digital Knowledge Products
Why we are discussing this today?
With the COVID outbreak, the dynamics of work as we have always known it, just shifted & we must be on our toes to innovate.
What Is A Knowledge Product?
Anything that teaches people how to do something.
You can make money from packaging your knowledge & selling it to people who need your help.
This episode shows you exactly how.
Examples of Digital Knowledge Products:
Ebooks
Screen Recording on how to use a software/app,
Video Tutorial on skills like hair, meals etc.
Do People Actually Pay For Digital Knowledge Products?
In spite of free information out there, the answer is YES.
Especially if you have a trusted brand, it becomes easier to sell your knowledge to your existing audience.
That’s why it’s great to select a niche/area where you have personal results.
PPS: I run an Online Marketing Agency, where I work with lots of Course Creators who are making money selling their knowledge.
STEP-BY-STEP ON HOW TO GET STARTED
Decide on a product
Validate it: It has to be something people want.
Pre-sell - Before you invest time in creating something no one may be willing to be pay for, put out a free mini-version & get leads (potential paying customers) whilst you're at it.
Decide on the format for your actual product.
Get your pricing right
Create a sales page
State the problem you’re solving (in the customer’s own words)
Highlight the specific results they will get when they use your product
Share testimonials (again, this could be reviews from the free mini-version or people you’ve taught in the past/ your own personal testimonial)
Add some form of urgency or hook such as an early discount/ bonus such as group support
7. Time to promote!!!
Start with your immediate/existing audience - some of which you gathered from the free version
Then partner & leverage other people’s audience
Paid Marketing : FB/IG Ads, Google Ads
8. Get feedback & improve on your product.
9. Rinse & Repeat
EXTRA TIPS
1. Give value.
If your aim is to just sell, people can smell it.
2. Build your Authority - content marketing - if this is all you do this COVID period, it’s an investment into the future.
3. Get Reviews from those you’ve helped & LOUD IT!
4. Stop appealing to the masses
“The riches are in the niches”
There’s a misconception that if you want to be successful in information business, you’ve to create a product that caters to the masses.
Truth be told, the big money is in the small niche markets.
Instead of trying to sell to the masses, grab the attention of customers on a small profitable niche.
FREE RESOURCES
Start Your Podcast In 7 Simple Steps (https://mailchi.mp/df613ef837c1/podcastguide)
How To Create A Sales Funnel
CLICK HERE TO LISTEN ON APPLE PODCASTS (https://podcasts.apple.com/us/podcast/the-girlpreneur-show/id1462055332#episodeGuid=745ddf32-5dd4-4b9e-a0c0-e0b3508be189)
If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.
Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
23 Mar 2020
Affirmations for Protection & Prosperity - COVID Edition
We can shape the world we want by the words that we speak.
We can create the life & business that we desire by the affirmations that we declare.
I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!
You can plug this is in, at any point during your week, and say the words out loud for yourself.
This week, we speak Boldness & Execution over our life & business.
Words are powerful. Speak them wisely!
Feel free to share leave a review on how these affirmations have blessed you.
Have a great week!
Click here to view the transcript for this episode
#AffirmationsWithKieva #TheGirlPreneurShow #TheGPS
26 Jan 2020
Affirmations for Boldness & Execution
We can shape the world we want by the words that we speak.
We can create the life & business that we desire by the affirmations that we declare.
I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!
You can plug this is in, at any point during your week, and say the words out loud for yourself. This week, we speak Boldness & Execution over our life & business.
Words are powerful. Speak them wisely! Feel free to share leave a review on how these affirmations have blessed you. Have a great week!
#AffirmationsWithKieva
#TheGirlPreneurShow
#TheGPS
23 Jan 2020
7. Using Facebook & Instagram Ads To Grow Your Business with Ken Ndubisi
It's not enough to keep selling to just family & friends. To really grow your business, you must become visible on a much larger scale. And what better way than to maximise social media platforms like Facebook & Instagram?
On today's episode, we have Ken Ndubisi who is a Digital Marketer and Head of Operations at TCY Media, a media company focused on helping businesses increase their revenue using paid adverts on Facebook & Instagram.
Here's what you can expect to learn:
1. Become aware the importance of running FB & IG Ads.
Is running Ads for everyone?
Why do I need to run Ads on IFB & IG?
Real-life testimonials to prove that this works.
2. Learn tips & tricks on how to run FB & IG ads that convert.
Should I run Ads myself or outsource?
How do I decide on my Ad budget/spend?
What is the buyer’s journey (sales funnel) & how does it concern Ads?
How do I run highly targeted ads?
3. Troubleshooting FB & IG Ads
I’m having card issues with my account
My ad account got blocked
The people clicking on my ad are not buying
4. Learn how to get the best results out of FB & IG ads.
Now that I have run the Ads, what next?
What do I do if I’m not seeing results?
If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.
Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
16 Jan 2020
6. Building a Winning Sales Strategy with Just Ibe
Having the right sales strategy can make or break your business.
On today's episode, we have renowned Sales Automation Expert, Just Omomo Ibe, share insightful tips on how to build a sales strategy that works.
You can expect to learn:
1. Importance of A Sales Strategy
What is a sales strategy?
Why do I need one?
Does it really work?
2. How To Map Out A Sales Strategy
What information/figures do I need?
What time period should I form the strategy for?
Summarized step-by-step on how to form a sales strategy.
3. How to Get The Best Out of The Sales Strategy
After I have mapped out my sales strategy, what next?
What do I do if I'm not seeing results?
If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.
Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
12 Jan 2020
Affirmations for Clarity & Direction
We can shape the world we want by the words that we speak.
We can create the life & business that we desire by the affirmations that we declare.
I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!
You can plug this is in, at any point during your week, and say the words out loud for yourself.
This week, we speak Clarity & Direction over our life & business.
Words are powerful. Speak them wisely!
Feel free to share leave a review on how these affirmations have blessed you.
Have a great week!
#AffirmationsWithKieva
#TheGirlPreneurShow
#TheGPS
9 Jan 2020
5. How To Create A Vision Board That Works Using My Secret Formula
This is a perfect discussion to start the New Year & I’m excited to share with you my secret formula that has gotten me results over the years.
Here’s what you can expect to learn from this episode:
Understand the power & importance of vision boarding.
See how God expects you to have a Vision Board.
Learn from some of my testimonials Identify the materials you need to create your own vision board.
Discover my “not-so-secret” formula.
What to do after you have created your vision board.
What to do if you do not see tangible results.
To download my special Vision Board Template, CLICK HERE (http://eepurl.com/gPkpkD)
If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.
Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
6 Jan 2020
Affirmations for Year 2020
We can shape the world we want by the words that we speak. We can create the life & business that we desire by the affirmations that we declare. This season, I will be sharing Affirmations on Mondays so you can start the week with a bang! You can plug this is in, at any point during your week, and say the words out loud for yourself. Words are powerful. Speak them wisely! #AffirmationsWithKieva #TheGirlPreneurShow #TheGPS
26 Dec 2019
4. 7 Things Nobody Tells You About Being An Entrepreneur (& How To Deal With The Pressure)
Everyone out there has an opinion or school of thought about entrepreneurship. If you feel like you’re being pulled in different directions by this information overload, then this episode is for you.
I’ll be debunking some of the common myths out there about running a business & discuss how to deal with the pressure that comes from running a business.
Some of these myths:
It’s glamorous being an entrepreneur
Entrepreneurship is the new fad
Entrepreneurship is a fast road to wealth
Wait for the right time
You need an elaborate business plan to succeed
Failure is Bad
Successful Product = Successful Business
Well, what other things have you heard about entrepreneurship that is holding you back from making progress?
How have you been dealing with these mindsets/challenges?
If this episode resonates with you, it would make my day if you could take a screenshot of you listening on your device. Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and let me know how this episode helped you.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
19 Dec 2019
3. How To Sell With Instagram - 3 Things You Must Know
With the advent of social selling it has become much easier and cheaper to grow a thriving business, especially with Instagram.
However, due to the overwhelming amount of information out there, it can be hard to keep up or even know where to begin.
This episode demystifies the mystery of growing your Instagram page and converting your followers to paying customers.
Here are some important things you can expect to learn: -
How to set the right goals for your business.
How to monitor & measure your growth on Instagram.
Growing your follower count.
Converting your followers to customers.
If you ever thought growing your page or selling on Instagram was difficult, then get out your pen & paper because it just got simple.
12 Dec 2019
2. How To Form An Online Selling Strategy That Actually Works!
Starting a business can be really exciting.
But without the right strategy, it could get frustrating if nobody shows any interest in the product you have launched. Oops!
This episode clearly describes all that you need to do to go from zero to first sale and to keep growing that so your business can thrive.
You will learn an easy & proven method of getting your first few customers and how to bank on that to bring in even many more paying customers.
You will also learn the components of a typical Sales Funnel and how to create a system to around each of these stages so that you can convert traffic to leads, to prospects till they become paying customers who keep coming back.
Cheers to building a thriving business!
5 Dec 2019
1. Starting A Successful Business & Mistakes To Avoid
Starting a business can be a scary feat and we need all the help we can get.
This episode provides answers to some of the many questions on the minds of entrepreneurs such as:
I have many ideas, how do I know which one is most viable?
What can I do about the competition?
How do I decide on a business name?
How do I promote my products/services to people who will pay for it
And the list goes on and on...
This episode also highlights how to identify what is holding you back & facing your fears head on.
If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.
Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.
Cheers to building your own successful business!
#TheGirlPreneurShow #TheGPS
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