Grassroots Marketing

About Grassroots Marketing

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Publisher

Cannabis Radio

Category

business · news

Language

en

Explicit

No

First episode

2 Nov 2015

Latest episode

28 Dec 2025

Latest episodes

148 of 880 episodes have a transcript.

1. 

   28 Dec 2025

   Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

   Toby Streett, founder of Cbdeeme, discusses the hemp industry's critical issues, focusing on the proposed Farm Bill's total THC limit and the urgent need for consumer education; this is an interview.

2. 

   28 Dec 2025

   Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

   Hybrid Marketing Co.'s (https://hybridmarketingco.com/) VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp. She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and asset utilization—to manage varied organizational risk tolerances around compliance. Advertising Inquiries: https://redcircle.com/brands (https://redcircle.com/brands) Privacy & Opt-Out: https://redcircle.com/privacy (https://redcircle.com/privacy)

3. 

   28 Dec 2025

   Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

   Hemp industry expert Eric Steenstra examines the federal legalization of hemp and the subsequent regulatory gaps that allow for the creation of intoxicating cannabinoids, while also exploring ethical growth through indigenous philosophies in an interview.

Inside a recent episode

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Published 21 Dec 2025 · Transcript excerpt

[…] But anyways, tell me about the grassroots market here, the community -based strategies you've been using right now, for CINFIN to capture Montana and the Mexico. I mean, those are not markets that I would think have an appeal to a larger base. But obviously, you see the demand for products like yours. Tell me about that. Yeah, so Montana is an interesting market. It's been involved in the medical cannabis side of things since 2010. Had a pretty rocky start. And then in 2017, we re -got medical cannabis back in a way that could actually thrive. And then in 2022, we went into the adult use market in Montana. […]

Who has been a guest on Grassroots Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Toby Streett
• Eric Steenstra
• James Stephens
• Simon Knobel
• Angela Brown

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.6 / 5

10 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

87

Social presence

0

YouTube

0

Engagement

85

Contact Grassroots Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.