Great Thinking: The Future of Advertising

About Great Thinking: The Future of Advertising

Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.

Publisher

Advertising Week

Category

business · business · business

Language

en

Explicit

No

First episode

8 Mar 2023

Latest episode

23 Mar 2023

Latest episodes

4 episodes in the feed.

1. 

   23 Mar 2023

   New Media Spaces for Advertising

   How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios

2. 

   23 Mar 2023

   Tech-Driven Convergence

   Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.

3. 

   16 Mar 2023

   Storytelling in the Metaverse

   The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, Creative Shop UK at Meta with host Dino Myers-Lamptey.

4. 

   8 Mar 2023

   Understanding How Advertising Consumption is Changing

   Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.

Contact Great Thinking: The Future of Advertising

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.