Green New Perspective is a podcast exploring technologies shaping the future. With 35,000+ monthly listeners and 180,000+ YouTube views, it features industry leaders sharing breakthrough advancements, marketing and growth strategies, and insights driving global change.
The Green New Perspective podcast is sponsored by New Perspective, a growth-focused digital marketing agency with over 20 years of experience helping innovative B2B tech companies scale. If you or your organization is looking to grow, visit www.npws.net.
Adam Cain, VP Growth Marketing, ElectricityRates.com, examines the factors driving confusing energy prices, the collision of old infrastructure with new demands, and the increasing value of stability in this interview.
22 Jan 2026TRANSCRIPT
What It Takes to Rebuild a Manufacturing Business
What happens when a digital manufacturing company is pushed to grow like software. Marleen Vogelaar, co-founder and CEO of Shapeways, shares what it really takes to scale hardware without overbuilding, overspending, or locking into the wrong decisions too early.
She also breaks down why venture incentives often clash with physical businesses, what led to Shapeways’ collapse in 2024, and how the team rebuilt the company from the ground up.
In this episode, we cover:
Why prototyping is easy, but responsible scaling is hard
The gap between VC expectations and manufacturing reality
What went wrong with the public listing and cost structure
How Shapeways rebuilt after bankruptcy with a tighter focus
How AI is changing who gets to build hardware
Why sustainability and profitability can reinforce each other
What “measured growth” looks like in digital manufacturing
Episode Guest: Marleen Vogelaar, co-owner and CEO, Shapeways
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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook
How Manufacturers Prove Marketing’s Revenue Impact In HubSpot
👉 Watch The Replay (https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver?utm_source=spotify&utm_medium=organic&utm_campaign=q4-webinar)
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📚 Episode Resources:
Website: https://www.shapeways.com/
LinkedIn: https://www.linkedin.com/company/shapeways/
Interview with Marleen:
👉 https://www.npws.net/podcast/rebuilding-a-manufacturing-company
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🎧 Subscribe to our podcast:
Spotify: https://bit.ly/3PSWIyI
Apple Podcasts: https://bit.ly/3RvlHte
Youtube: https://bit.ly/3RDzkXg
Deezer: https://bit.ly/3PvQaof
Amazon Music: https://bit.ly/3PQlijS
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💬 Follow us on social media:
Instagram: https://www.instagram.com/greennewperspective/
LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/
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🌍 Podcast Created by New Perspective Marketing
This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.
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💚 Green New Perspective Team:
Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
18 Dec 2025TRANSCRIPT
Station A and the Clean Energy Marketplace Buyers Needed
Clean energy has a strange problem. The tech works. The economics often work. But deployment still isn’t scaling.
In this Season 3 finale of the Green New Perspective Podcast, Dunya Jovanovic sits down with Kevin Berkemeyer, CEO and Co-Founder of Station A, to unpack what’s really slowing progress down.
Station A is building a clean energy marketplace that makes decision-making faster, more data-driven, and more transparent. It starts with intelligence, then brings real competition to the table, so building owners can move from “maybe” to action in weeks, not months.
We cover:
Why deployment lags far behind what’s financially viable
What Station A’s dataset reveals about bid spreads and execution timelines
How marketplace mechanics can reduce soft costs and accelerate projects
This episode is our Season 3 finale. We’re back in January with Season 4 to bring you even better conversations. We want to thank our audience for tuning in every 2 weeks and supporting us, it truly means a lot. Happy Holidays! - The GNP Team 💚
Episode Guest:
Kevin Berkemeyer, CEO and Co-Founder, Station A
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🎥 [WEBINAR] - The CFO-Proof Marketing Playbook
How Manufacturers Prove Marketing’s Revenue Impact In HubSpot
👉 Watch The Replay:
https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver (https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver?utm_source=spotify&utm_medium=organic&utm_campaign=q4-webinar)
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📚 Episode Resources:
Website: https://stationa.com/ (https://stationa.com/)
LinkedIn: https://www.linkedin.com/company/stationainc/ (https://www.linkedin.com/company/stationainc/)
X: https://x.com/stationainc (https://x.com/stationainc)
Interview with Kevin:
👉 https://www.npws.net/stationa-energy-marketplace (https://www.npws.net/stationa-energy-marketplace)
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🎧 Subscribe to our podcast:
Spotify: https://bit.ly/3PSWIyI (https://bit.ly/3PSWIyI)
Apple Podcasts: https://bit.ly/3RvlHte (https://bit.ly/3RvlHte)
Youtube: https://bit.ly/3RDzkXg (https://bit.ly/3RDzkXg)
Deezer: https://bit.ly/3PvQaof (https://bit.ly/3PvQaof)
Amazon Music: https://bit.ly/3PQlijS (https://bit.ly/3PQlijS)
━━━━━━━━━━━━━
💬 Follow us on social media:
Instagram: https://www.instagram.com/greennewperspective/ (https://www.instagram.com/greennewperspective/)
LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ (https://www.linkedin.com/company/new-perspective-marketing/)
━━━━━━━━━━━━━━━━━━━━━━
🌍 Podcast Created by New Perspective Marketing
This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com (https://www.npws.net/) for more info.
━━━━━━━━━━━━━━
💚 Green New Perspective Team:
Host & Co-Producer: Dunya Jovanovic
Executive Producer: Marko Bodiroza
Creator: Nathan Harris
#Sustainability #Cleantech #podcast #GreenNewPerspective
Inside a recent episode
Why Energy Prices Feel Out of Control
Published 6 Feb 2026 · Transcript excerpt
[…] And I think a common misconception is that it's due to extremely recent political factors and other other happenings in local areas. And that's really not the case. I mean, this has been coming for a really long time and utilities are finally starting to address it. And this market is like we mentioned a couple of times quite unpredictable. So operating in a market that changes from month to month, how do you think about staying flexible, both as a team and as a product? Yeah, so our main value that we delivered to our customers is transparent fixed rate energy plan. So at the very least, somebody can come to our website and they might be able to save a little bit immediately but more importantly, they're able to lock in their energy rates so they know it won't change for six, 12, up to 24 months. […]
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