GreenPal Lawn Care Business Growth Show | Lawn Care & Landscaping Tips

About GreenPal Lawn Care Business Growth Show | Lawn Care & Landscaping Tips

The Lawn Care Business Growth Show by GreenPal helps homeowners find reliable lawn care services and gives landscaping professionals real-world insights on building a successful lawn care business. Hosted by Gene Caballero, co-founder of GreenPal, the show covers lawn care pricing, hiring, reliability, and how to choose the right lawn service.

Publisher

Gene Caballero

Category

business

Language

en

Explicit

No

First episode

18 Mar 2026

Latest episode

8 Oct 2026

Latest episodes

21 episodes in the feed.

1. 

   8 Oct 2026

   How to Build a $500K+ Lawn Care Business with Kunle Okubena

   What does it take to build a lawn care and landscaping business beyond the $500K mark—and what happens when you lose one of your biggest customers? In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Kunle Okubena, owner of Benafarm LLC in Waldorf, Maryland. Kunle has more than 20 years of experience in the lawn care and landscaping industry and shares the lessons he's learned from growing, adapting, and rebuilding his business. Kunle explains why lawn care business owners should never stop selling, how losing a major commercial account changed his approach to business, and how small pricing adjustments can have a meaningful impact on profitability. They also discuss lawn mowing pricing, managing employees, improving business processes, earning customer trust, and what homeowners should look for when hiring a lawn care professional. In this episode, you'll learn: • How Kunle built Benafarm into a $500K+ business • Why you should keep selling even when business is good • How to recover after losing a major customer • How to price lawn mowing jobs • When and how to raise customer prices • How to manage employees more effectively • Why reviews and quality service help win customers • Lessons for anyone starting a lawn care business Whether you're a lawn care entrepreneur, landscaping professional, or homeowner, this episode offers practical insights from more than two decades in the industry.

2. 

   22 Sept 2026

   From 60 Lawns a Week to One Customer at a Time | Carlos McClain, Four Nomenal

   What does it take to build a lawn care business that customers keep coming back to? In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero sits down with Carlos McClain, owner of Four Nomenal, LLC, a family-owned lawn care company serving Richmond, Virginia and surrounding communities. Carlos shares the real lessons he learned while growing his lawn mowing business from its early days to as many as 50–60 lawns per week. More customers did not always mean better business. Eventually, Carlos realized that taking on more work than he could personally manage made it harder to maintain the quality and relationships that mattered most. His answer was to slow down and focus on one customer at a time. Carlos talks about lawn care pricing, customer retention, referrals, route planning, weather-related scheduling, hiring employees, and how simply doing what you say you will do can make a major difference in a lawn care business. He also explains how he approaches additional services without pressuring customers, why consistency has become a key part of his business, and what homeowners should ask before hiring a lawn care company. In This Episode Starting Four Nomenal, LLC as a family-owned business Growing to 50–60 lawns per week Why Carlos decided to prioritize quality over rapid growth Lawn mowing pricing and minimum service prices Building customer loyalty through consistency and communication Generating referrals through reliable service Managing lawn care routes across the Richmond area Handling rain and schedule changes Hiring employees based on coachability Advice for homeowners choosing a lawn care company Carlos's advice for anyone starting a lawn care business Carlos serves communities across the Richmond, Virginia region, including Ruther Glen, Fredericksburg, Stafford, Spotsylvania, King George, Ladysmith, Ashland, Henrico, Glen Allen, Short Pump, Chester, Mechanicsville, and Colonial Heights. GreenPal Lawn Care Business Growth Show Real lawn pros sharing how to grow a profitable lawn care business. Listen to more conversations with lawn care professionals about building profitable lawn mowing businesses, pricing services, managing customers, hiring teams, and growing a successful local service business.

3. 

   10 Sept 2026

   How Ramon Mojica Built a Recurring Lawn Care Business in Sacramento

   What does it take to build a profitable lawn care business in a competitive market? In this episode of the GreenPal Lawn Care Business Growth Show, Gene Caballero talks with Ramon Mojica, owner of Mojica Lawn Care in Sacramento, California, about building a recurring customer base, pricing lawn mowing services, managing routes, and creating a lawn care business that can grow without a large operation. Ramon started his business with his father and initially had just seven customers. Over time, he developed a much larger recurring customer base and says approximately 70% of his business comes through GreenPal. Ramon explains how he learned to price lawn mowing jobs, why he prefers biweekly mowing for many customers, and how organizing customers by geographic area helps him build more efficient routes across Sacramento and surrounding communities. He also shares an important lesson for lawn care business owners: being the cheapest provider isn't always the best strategy. Professionalism, communication, consistency, customer reviews, and delivering reliable service can have a major impact on customer retention and business growth. For homeowners, Ramon discusses what to look for when hiring a lawn care company, including questions about pricing, services, communication, scheduling, and who will actually perform the work. In this episode: Building a lawn care business from just 7 customers Lawn mowing pricing in Sacramento Weekly vs. biweekly lawn mowing Managing recurring lawn care customers Building efficient lawn care routes Using customer reviews to attract new business Why communication matters in lawn care Avoiding underpricing your lawn care services What makes a lawn care professional reliable Advice for new lawn care business owners Mojica Lawn Care serves Sacramento and surrounding communities including West Sacramento, South Sacramento, Elk Grove, Folsom, Orangevale, Citrus Heights, North Highlands, Granite Bay, Rocklin, Roseville, and Lincoln. If you're a lawn care business owner, lawn mowing contractor, landscaping professional, or entrepreneur, this conversation offers practical lessons from someone actively running a lawn care business in the Sacramento market.

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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