CEO and Co-Founder of Bloom — one of the fastest-growing wellness brands redefining supplements, energy drinks, and functional beverages.My #1 passion is building brands that reimagine wellness.Started as a bootstrapped digital fitness business with my wife Mari… reinvested everything until it became a global nutrition brand.Built Bloom from direct-to-consumer online sales to major retail shelves nationwide (Target, Walmart, Costco + more). Bloom is on track to be valued for $ Billions. Mission: Give people access to rooms they normally wouldn’t get into. Serial entrepreneur, operator at heart, obsessed with product, brand, and community.Born in New York → now building in Austin.Still learning. Still building. Not even close to being done. Follow along.YSZzf8kLLinks:Instagram: https://www.instagram.com/greglav/
What actually separates a business that gets off the ground from one that scales to Hundreds of millions of dollars?Uploaded 20-09-26I spent a day in New York City sitting down with like minded founders and entrepreneurs behind Cuts, Oakberry, Santa Cruz Paleo, Jacks Kitchen, and some of the fastest-growing brands and media companies in the game.We talked about why more products aren't always better, the influencer marketing playbook we've used to build Bloom, why simplicity scales, turning an audience into a real business, knowing when to enter retail, and why sometimes the best thing you can do is just start small and figure it out as you go.The biggest takeaway: there isn't one playbook for building something massive. Find what works, commit to it, and get in the arena.You’ve heard enough. The only answer now is action.CHAPTERS00:00 — What founders think about differently00:24 — Getting comfortable being uncomfortable01:44 — Why not you?02:19 — You’ve heard enough. Take action.03:15 — Building Cuts into a $100M+ brand06:22 — The Bloom marketing playbook09:00 — Why influencer marketing works at scale11:00 — Building a brand people actually want13:33 — Building Oakberry into a global brand14:14 — Designing a business to scale16:14 — Simplicity scales16:47 — Touring Bloom’s potential NYC office17:24 — Turning influence into a real business20:28 — Pressure-testing a new product21:27 — Don’t build for the wrong customer22:31 — Why influence is the new currency23:06 — Building Santa Cruz Paleo23:39 — Retail: when should you make the jump?24:47 — Advice for anyone starting a business25:51 — Finding something worth pursuing26:44 — most important Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
18 Oct 2026
10 Years of Mistakes in 38 Minutes
After building Bloom into a billion-dollar brand and scaling to over 70,000 retail locations worldwide, I wanted to sit down and share the business lessons that actually mattered.Uploaded 05-06-26In this video, I break down the entrepreneur principles that helped me build Bloom—from scaling before optimizing, trusting conviction over certainty, and reading culture instead of spreadsheets, to why obsession can be an advantage, how to build for massive scale, and the importance of reinvesting in your business before rewarding yourself.Whether you're starting your first company, growing a personal brand, launching a product, building an online business, or trying to become a better entrepreneur, these are the lessons I wish I understood much earlier.Topics covered:• How to scale a business• Entrepreneurship lessons• Business growth strategies• Startup advice for founders• Building a personal brand• Product development and marketing• How to think like a CEO• Business mindset and decision making• Leadership and company culture• Building a billion-dollar brand• Why most businesses fail to scale• Founder mistakes and lessons learned• Consumer behavior and marketing psychology• Growing a consumer packaged goods (CPG) company• Bloom Nutrition business lessonsIf you're serious about building something great, stop waiting for certainty and start learning how to make decisions with conviction.#Entrepreneurship #BusinessLessons #StartupAdvice #Founder #BusinessGrowth #Leadership #Marketing #PersonalBrand #CEO #BloomNutrition #Mindset Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
17 Oct 2026
168 Hours of Decisions Most People Never See
This week I wanted to bring you behind the scenes of what my life actually looks like while building Bloom.Uploaded 31-05-26From Vegas strategy meetings , filming lessons videos, working with my personal brand team, sitting down with other founders like Alex Hormozi owner of Acquisitions.com, Alex Costa owner of Forte, and others brand owners like Tozi, reviewing new Bloom products, prepping for one of the biggest Target meetings of my career, breaking down TikTok Shop strategy, and sharing everything I’m learning along the way.Building a billion-dollar company has taught me that success isn’t just about tactics. Anyone can learn how to build a Shopify store, launch a product, or run ads. The real difference is your mindset, your discipline, the people around you, and how you make decisions when things get hard.In this video I take you inside:- Building and scaling Bloom Nutrition- How we think about product launches- TikTok Shop and influencer marketing strategies- Building a personal brand in 2026- Creating a winning company culture- Finding opportunities before everyone else sees them- The lessons I wish I knew earlier as an entrepreneur- The goal of these videos is simple: share the playbook, the mistakes, and the lessons I’ve learned so the next generation of entrepreneurs can move faster.Appreciate you guys following along. More coming soon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
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